ICV, Masar, and SMEs: Key Drivers Shaping Oman’s Industrial Talent and Business Growth
MUSCAT, Sept 21 – A senior Omani industry leader has presented a comprehensive plan aimed at accelerating workforce development and reinforcing local supply chains, drawing on nearly 30 years of experience that began in 1995 with Petroleum Development Oman (PDO).
Sulaiman bin Hamed al Suleimani, Manager of Contracts at Arabian Industries Projects, emphasized the national importance of nurturing SMEs and local community contractors during the 1990s. “We approached SME and Local Community Contractor development not just as an economic objective, but as a national duty,” he stated. “We guided emerging contractors on compliance, quality, and execution aligned with international standards—this work has shaped my lifelong commitment to local content and value creation.”
In an interview with the Observer, Al Suleimani reflected on his leadership evolution from direct oversight to empowering others with transparency and integrity. He stressed the current focus on cultivating leadership among the younger generation.
Addressing job creation, Al Suleimani highlighted programs designed to bridge the gap between education and industry through structured on-the-job training, certification with national institutions, and internships offering clear pathways to employment. He underscored that In-Country Value (ICV) clauses must result in genuine career opportunities for Omanis, not merely statistics. “ICV only matters if it creates real opportunities for Omanis—not just numbers on a page.”
To tackle ongoing challenges such as skills mismatches, limited industrial exposure, and employee retention, contract-level requirements, in-house practical training, and mentorship initiatives have been implemented. “We continuously engage with youth to understand their aspirations and tailor our programs accordingly,” Al Suleimani said.
He highlighted Masar as a flagship initiative that unites upskilling and reskilling efforts with national priorities. “Under Masar, hundreds of Omanis have trained in mechanical, electrical, and HSE roles, with many already contributing to key industrial projects under PDO contracts.” The ICV component of Masar is advancing Omani talent into supervisory and managerial positions.
Procurement reform has also been a noteworthy ICV achievement, integrating Omani SMEs into multi-year contracts paired with training and technical support. This approach not only met ICV targets but also bolstered the local supply chain and created sustainable jobs within these SMEs.
Looking forward, Al Suleimani emphasized the vital role of the private sector. “Merely complying with directives is insufficient. Leading companies are developing localisation strategies centered on quality, career progression, and innovation. Talent development must be considered a core business priority.”
He noted the positive economic impact already evident through greater diversification, stronger resilience, and a multiplier effect on households and local ecosystems. “By equipping Omanis and empowering SMEs, we reduce dependence on oil revenues and foreign expertise while enhancing national pride.”
Al Suleimani envisions Oman as a regional hub for sustainable energy and advanced manufacturing, grounded in green technologies, hydrogen, and circular economy principles. “This future is only achievable if our youth are prepared to lead it—with future-ready skills and mindsets.”
To young Omanis, he offers clear advice: “Believe in your potential and take ownership of your journey. Be proactive, remain curious, and keep learning. You are not only workers—you are the innovators, entrepreneurs, and leaders of Oman’s next chapter.”
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This blueprint signals a strategic shift towards empowering local talent and SMEs, embedding workforce development and local content creation as national imperatives, not just compliance checkboxes. For businesses and investors, prioritizing quality skill-building, innovation, and sustainable supply chains will unlock new opportunities, reduce oil dependency, and enhance resilience in Oman’s evolving economy. Smart entrepreneurs should now align with initiatives like Masar and ICV, focusing on long-term talent development and localisation strategies to lead Oman’s green and advanced manufacturing future.
