OMRAN’s Investment in UK Proptech Firm: What This Means for Oman’s Real Estate Sector
المسكات عنب طيب الشذا: The Omani state-owned OMRAN Group has taken a significant step in the global rentals market by acquiring a stake in UnderTheDoormat Group, a London-based property technology and luxury home management operator. This move aligns with OMRAN’s extensive portfolio of hotel rooms and apartments across Oman.
UnderTheDoormat employs a technology-driven business model that enhances the value of residential properties by transforming underutilized or vacant spaces into professionally managed, high-quality accommodations. For property owners like OMRAN, this strategy offers a reliable revenue stream along with professional oversight. Meanwhile, guests benefit from a trusted alternative that merges the flexibility of private homes with the reliable standards typical of hotel accommodations.
In contrast to Airbnb’s marketplace model, UnderTheDoormat positions itself as a premium hospitality operator. It manages luxury homes on behalf of owners with an emphasis on quality, compliance, and consistency. The company’s proprietary technology platform, TrustedStays, links accredited short-term rentals with a global distribution system and caters to the corporate travel market. This, combined with UnderTheDoormat’s comprehensive property management services and Hospiria, an integrated SaaS property management system, enables the Group to oversee the entire short-term and flexible rental value chain.
On September 2, 2025, international travel news platform Skift reported that UnderTheDoormat had successfully completed a $7 million funding round led by OMRAN Group, with participation from London-based Smedvig Capital and other current investors. This latest funding round increased UnderTheDoormat Group’s total investment to $18 million. The announcement coincided with OMRAN Group’s 20th anniversary celebrations, highlighting its dedication to global partnerships that enhance Oman’s tourism sector.
This investment builds on an earlier collaboration between OMRAN and UnderTheDoormat. In preparation for the FIFA World Cup in Qatar in November 2022, Visit Oman—the official B2B gateway for tour operators, travel agents, and tourism partners—signed an agreement with UnderTheDoormat to promote government-approved short-term rentals in Oman. This arrangement enabled integrated tourism complexes and other licensed hospitality projects to access international rental markets via UnderTheDoormat’s Hospiria platform, connecting homes, villas, and apartments with travelers seeking short-term accommodations through an officially recognized channel.
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OMRAN Group’s strategic acquisition of a stake in UnderTheDoormat Group opens new avenues for الشركات العمانية to tap into the lucrative global rentals market, enhancing their revenue potential through professional property management. This investment underscores the risk of increased competition in premium hospitality, pushing local property owners to elevate their service offerings to meet international standards. المستثمرون الأذكياء should consider harnessing technology-driven solutions, like UnderTheDoormat’s platforms, to optimize property management and attract discerning tourists seeking high-quality accommodations.
