{"id":12965,"date":"2026-07-03T19:00:00","date_gmt":"2026-07-03T15:00:00","guid":{"rendered":"https:\/\/omanet.om\/news\/tourism\/oman-authentic-arabia-swiss-praise\/"},"modified":"2026-07-04T02:02:24","modified_gmt":"2026-07-03T22:02:24","slug":"oman-authentic-arabia-swiss-praise","status":"publish","type":"post","link":"https:\/\/omanet.om\/ar\/news\/tourism\/oman-authentic-arabia-swiss-praise\/","title":{"rendered":"Oman\u2019s \u2018Authentic Arabia\u2019 Concept Gains Swiss Acclaim: What It Means for Tourism and Investment Opportunities in Oman"},"content":{"rendered":"<style>\r\n@keyframes hitv3sog-fadein{from{opacity:0;transform:translateY(14px)}to{opacity:1;transform:translateY(0)}}\r\n@keyframes hitv3sog-slideup{from{opacity:0;transform:translateY(20px)}to{opacity:1;transform:translateY(0)}}\r\n@keyframes hitv3sog-pulse{0%,100%{box-shadow:0 0 14px #dc262688}50%{box-shadow:0 0 32px #dc2626,0 0 60px #dc262655}}\r\n@keyframes 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style=\"display:inline-block;width:5px;height:5px;border-radius:50%;background:#dc2626;flex-shrink:0;margin-right:7px;\"><\/span><span>\u062a\u062d\u0645\u064a\u0644 \u0633\u0631\u064a\u0639 \u0645\u0639 \u0623\u062a\u0645\u062a\u0629 \u0630\u0643\u064a\u0629<\/span><\/div><\/div>\r\n  <\/div>\r\n  \r\n  <div class=\"hitv3sogct\">\r\n    <button class=\"hitv3sogbtn\" style=\"animation:hitv3sog-pulse 2.5s ease-in-out infinite;animation-delay:1s;\">\u0623\u0646\u0634\u0626 \u0645\u0648\u0642\u0639\u0643 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0627\u0644\u0645\u062c\u0627\u0646\u064a <span style=\"opacity:.9;\">\u2192<\/span><\/button>\r\n    <div class=\"hitv3sogbr\">\u0636\u0631\u0628.\u0627\u0644\u0623\u0631\u0636<\/div>\r\n  <\/div>\r\n<\/a>\r\n<\/div>\n<p>A group of 14 travel agents from Switzerland and Germany recently completed a week-long familiarisation tour across Oman, commending the nation\u2019s rich cultural heritage, diverse natural landscapes, and warm hospitality.<\/p>\n<p>The tour, organised by Swiss operator Holiday Maker Tours AG in partnership with Oman-based Zahara Tours, included visits to prominent destinations such as Muscat, the Al Hajar Mountains, Nizwa, and the Rimal Al Sharqiya desert. The itinerary provided participants with firsthand insight into Oman\u2019s expanding tourism infrastructure.<\/p>\n<p>For many participants, this trip marked their first experience of Oman, profoundly altering their understanding of the region.<\/p>\n<p>Angela Diethelm, Managing Director of diga reisen, reflected on the journey: \u201cOman gave us a very warm welcome from the moment we arrived. From mountains to desert to coastline, every part of the trip was unique, but what truly stood out was the hospitality of the people.\u201d The group stayed at a variety of luxury and boutique accommodations in Al Jabal Al Akhdhar, Nizwa, and Muscat, highlighting Oman\u2019s emerging reputation as a destination that combines cultural depth with upscale hospitality.<\/p>\n<p>The visit underscored the growing appeal of Oman as a stable, experience-oriented destination for European travelers who seek authenticity beyond conventional tourist paths.<\/p>\n<p>Philippe Raselli, owner of Holiday Maker Tours AG, emphasised Oman\u2019s distinctiveness in a competitive regional market: \u201cWhat makes Oman particularly special is the balance it has achieved between tourism development and preserving its cultural identity. Within a single trip, travelers can explore mountains, deserts, coastlines, and historic towns, all while enjoying exceptional hospitality.\u201d He noted a shift in Swiss travelers\u2019 preferences towards meaningful, customised experiences. \u201cToday&#8217;s clients want more than sightseeing; they seek cultural interactions, personal stories, and authentic moments\u2014and Oman delivers these brilliantly.\u201d Raselli also highlighted the rising popularity of self-drive and multi-region itineraries.<\/p>\n<p>Even luxury travelers, he observed, increasingly desire a blend of comfort and cultural immersion, a combination Oman offers seamlessly.<\/p>\n<p>The itinerary included key cultural sites such as Nizwa Fort and the Oman Across Ages Museum, as well as hotel inspections that showcased the country\u2019s evolving tourism offerings. Agents reported gaining a clearer understanding of Oman\u2019s positioning in the global travel market.<\/p>\n<p>Describing the journey as \u201ca complete experience of landscapes, culture, and hospitality rolled into one,\u201d Angela Diethelm said, \u201cWe traveled from mountains to desert to sea, and each place felt distinct. Yet, the warmth of the Omani people left the most lasting impression.\u201d Tour operators acknowledge that familiarisation trips like this are crucial for shaping European perceptions of Oman, especially in markets where awareness of the destination is still developing.<\/p>\n<p>Raselli stressed the power of firsthand experience in promoting Oman: \u201cOnce people visit Oman, their perception changes completely. They return home with a very different understanding of the country.\u201d As Oman continues to bolster its tourism infrastructure and international connectivity, industry experts believe it is well-positioned to attract increasing interest from Europe\u2019s experience-driven travelers.<\/p>\n<p>\u201cOman is not just a destination we sell,\u201d Raselli concluded. \u201cIt is a destination we believe in.\u201d<\/p>\n<p><style>\r\n@keyframes hitl8gak-fadein{from{opacity:0;transform:translateY(14px)}to{opacity:1;transform:translateY(0)}}\r\n@keyframes hitl8gak-slideup{from{opacity:0;transform:translateY(20px)}to{opacity:1;transform:translateY(0)}}\r\n@keyframes hitl8gak-pulse{0%,100%{box-shadow:0 0 14px #dc262688}50%{box-shadow:0 0 32px #dc2626,0 0 60px #dc262655}}\r\n@keyframes hitl8gak-shimmer{0%,100%{opacity:0.3;transform:scaleX(0.4)}50%{opacity:1;transform:scaleX(1)}}\r\n@keyframes hitl8gak-glow{0%,100%{opacity:0.6}50%{opacity:1}}\r\n@keyframes 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\u0648\u064a\u0628 \u0645\u0635\u0645\u0645\u0629 \u062e\u0635\u064a\u0635\u064b\u0627 \u0628\u0645\u064a\u0632\u0627\u062a \u0623\u062a\u0645\u062a\u0629 \u0630\u0643\u064a\u0629 \u0648\u0645\u064a\u0632\u0627\u062a \u0645\u062f\u0639\u0648\u0645\u0629 \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a.<\/div>\r\n    <div class=\"hitl8gakbl\"><div class=\"hitl8gakbi\"><span style=\"display:inline-block;width:5px;height:5px;border-radius:50%;background:#dc2626;flex-shrink:0;margin-right:7px;\"><\/span><span>\u0645\u064f\u062d\u0633\u0651\u0646 \u0644\u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0648\u0633\u0631\u064a\u0639 \u0644\u0644\u063a\u0627\u064a\u0629<\/span><\/div><div class=\"hitl8gakbi\"><span style=\"display:inline-block;width:5px;height:5px;border-radius:50%;background:#dc2626;flex-shrink:0;margin-right:7px;\"><\/span><span>\u0645\u064a\u0632\u0627\u062a \u0630\u0643\u064a\u0629 \u0645\u0635\u0645\u0645\u0629 \u062e\u0635\u064a\u0635\u0627\u064b \u0644\u0639\u0645\u0644\u0643<\/span><\/div><\/div>\r\n  <\/div>\r\n  \r\n  <div class=\"hitl8gakct\">\r\n    <button class=\"hitl8gakbtn\" style=\"animation:hitl8gak-pulse 2.5s ease-in-out infinite;animation-delay:1s;\">\u0627\u062d\u0635\u0644 \u0639\u0644\u0649 \u0627\u0633\u062a\u0634\u0627\u0631\u0629 \u0645\u062c\u0627\u0646\u064a\u0629 <span style=\"opacity:.9;\">\u2192<\/span><\/button>\r\n    <div class=\"hitl8gakbr\">\u0636\u0631\u0628.\u0627\u0644\u0623\u0631\u0636<\/div>\r\n  <\/div>\r\n<\/a>\r\n<\/div><br \/>\n<\/p>\n<p>\u062a\u062d\u0644\u064a\u0644 \u062e\u0627\u0635 \u0645\u0646 \u0639\u0645\u0627\u0646\u062a | \u062a\u0635\u0641\u062d \u0633\u0648\u0642 \u0639\u064f\u0645\u0627\u0646<\/p>\n<p>Oman&#8217;s growing appeal to European experience-driven travelers highlights a <strong>strategic opportunity for businesses to invest in authentic, high-end cultural tourism offerings<\/strong> that blend luxury with local heritage. Smart investors and entrepreneurs should consider <strong>expanding boutique hospitality, personalized travel services, and infrastructure that supports multi-region self-drive itineraries<\/strong>, as these cater to evolving traveler preferences for meaningful, tailor-made experiences. This trend positions Oman as a <strong>competitive, stable destination in the global tourism market but requires continuous preservation of cultural identity to maintain its unique appeal<\/strong>.<\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>A group of 14 travel agents from Switzerland and Germany returned from a week-long trip across Oman, praising its cultural richness, natural diversity, and warm hospitality. The journey covered Muscat, Al Hajar Mountains, Nizwa, and Rimal Al Sharqiya, revealing Oman\u2019s unique tourism blend of culture and luxury.<\/p>","protected":false},"author":32,"featured_media":12966,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[481],"tags":[5463,640,5464],"class_list":["post-12965","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tourism","tag-cultural-richness","tag-oman-tourism","tag-travel-agents"],"jetpack_featured_media_url":"https:\/\/omanet.om\/wp-content\/uploads\/2026\/07\/3440545.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/omanet.om\/ar\/wp-json\/wp\/v2\/posts\/12965","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omanet.om\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omanet.om\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omanet.om\/ar\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/omanet.om\/ar\/wp-json\/wp\/v2\/comments?post=12965"}],"version-history":[{"count":1,"href":"https:\/\/omanet.om\/ar\/wp-json\/wp\/v2\/posts\/12965\/revisions"}],"predecessor-version":[{"id":12967,"href":"https:\/\/omanet.om\/ar\/wp-json\/wp\/v2\/posts\/12965\/revisions\/12967"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/omanet.om\/ar\/wp-json\/wp\/v2\/media\/12966"}],"wp:attachment":[{"href":"https:\/\/omanet.om\/ar\/wp-json\/wp\/v2\/media?parent=12965"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omanet.om\/ar\/wp-json\/wp\/v2\/categories?post=12965"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omanet.om\/ar\/wp-json\/wp\/v2\/tags?post=12965"}],"curies":[{"name":"\u0648\u0648\u0631\u062f\u0628\u0631\u064a\u0633","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}