A’Saffa Foods to Boost Poultry Production: Key Opportunities for Investors in Oman’s Expanding Market

• By Qasim Al Maashani
• December 30, 2024July 25, 2025
• food security Oman poultry
• With 0 comments

MUSCAT: A’Saffa Foods SAOG’s Board of Directors has unveiled an ambitious expansion plan aimed at significantly boosting its broiler chicken production capacity. The initiative intends to increase annual production from the current 48 million birds to an impressive 60 million.

This expansion is in direct response to the rising demand for high-quality poultry products in Oman and the broader market. It highlights A’Saffa Foods’ proactive strategy to tackle food security challenges while reinforcing its status as a leader in the poultry industry.

In a statement, a spokesperson for A’Saffa Foods emphasized that this move is part of the company’s strategic five-year growth plan. "This initiative reflects our commitment to sustainable growth and our dedication to meeting the increasing demands of our customers while continuing to provide premium halal poultry products," they said.

The investment in this expansion not only aims to bolster the company’s role in enhancing Oman’s food security but also aligns with the nation’s economic development goals outlined in Oman Vision 2040. With the enhanced production capacity, A’Saffa Foods seeks to strengthen its supply chain, improve operational efficiency, and create additional job opportunities in the Sultanate of Oman.

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A’Saffa Foods’ expansion plan to boost broiler chicken production from 48 million to 60 million birds annually signals a robust commitment to addressing Oman’s food security and responds to rising market demand. This initiative presents significant opportunities for local businesses to engage in the poultry supply chain, while enhancing operational efficiencies may reduce costs and improve profit margins. Investors and entrepreneurs should consider leveraging this momentum, potentially exploring partnerships or new ventures in the agricultural and food sectors that align with Oman Vision 2040’s objectives.