Louvre Hotels Group Expands in Oman: What New Projects in Muscat and Salalah Mean for Investors and Entrepreneurs
Muscat: Louvre Hotels Group (LHG) has unveiled plans to expand its regional portfolio with several new hotel openings scheduled by 2026.
Among the upcoming launches is Tulip Residences at The Village Muscat, offering a hybrid model for both short and long stays. Additionally, the group will introduce the Kyriad brand to Saudi Arabia with a cluster of three hotels set to open soon in Madinah.
Strengthening its presence in Oman, Louvre Hotels is set to introduce a combined hotel and serviced residences concept under the Golden Tulip and Tulip Residences brands at The Village Muscat, a mixed-use leisure destination. These properties will present a contemporary approach to upscale hospitality, featuring 68 hotel rooms and 107 apartments. They are part of a broader master plan aimed at reshaping the hospitality landscape in Muscat.
On Oman’s southern coast, the Royal Tulip Taqah Beach Resort will debut as a luxury beachfront destination, comprising 100 rooms along with extensive dining, recreational, and entertainment facilities.
In Saudi Arabia, Louvre Hotels Group will launch its Kyriad brand, tailored for conversion projects, with a total of 2,000 rooms planned across the Kyriad Eco, Kyriad, and Kyriad Prestige segments. This brand will address the rising demand for quality budget to midscale accommodations, catering to both leisure and business travellers. The tiered brand structure provides flexibility to meet the diverse needs of evolving traveller demographics in the Kingdom.
Rami A. Moukarzel, board member of Louvre Hotels Group MENA, emphasized, “The introduction of Tulip Hotels & Residences in Oman and the Kyriad brand in Saudi Arabia marks a pivotal moment in our regional growth strategy. These expansions are not just about increasing key counts; they’re about delivering the right hospitality solutions for a rapidly transforming market.”
Currently, Louvre Hotels operates 43 hotels with over 8,250 rooms across the GCC, North Africa, and beyond. The group aims to expand its portfolio to more than 15,000 rooms by 2030.
Special Analysis by Omanet | Navigate Oman’s Market
Louvre Hotels Group’s expansion in Oman, particularly with the upscale Tulip Residences and luxury Royal Tulip Taqah Beach Resort, signals strong growth potential in the country’s evolving hospitality sector, offering diverse options from short stays to luxury beachfront experiences. For businesses and investors, this trend creates opportunities in tourism-related services and real estate development, while smart entrepreneurs should consider leveraging partnerships or catering to the rising demand for hybrid and upscale accommodation solutions. The move also underscores Oman’s rising appeal as a leisure and business destination within the GCC, highlighting a strategic window for investment before market saturation intensifies.
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