Saudi Film Commission Launches World-Class Virtual Production Stage: What It Means for Investors and Entrepreneurs in Media and Technology Sectors
Riyadh — The Saudi Film Commission (SFC), part of the Saudi Ministry of Culture’s 11 sector-specific commissions, has officially launched a cutting-edge virtual production soundstage at JAX Film Studios, Riyadh’s newest flagship production complex. Developed by the global visual effects leader Pixomondo and equipped with Sony’s latest VERONA LED technology, this bespoke virtual production volume at JAX Studios is now fully operational and equipped to support the most ambitious film projects.
Key features of the facility include:
- 2,720 Sony VERONA Crystal LED panels featuring Sony’s leading 2.3mm pixel pitch technology
- A volume size measuring 23 meters in diameter, 27.5 meters in depth, and 10 meters in height
- Seamless integration of camera tracking, real-time rendering, and in-camera visual effects workflows
- Capabilities engineered to deliver high-resolution, photorealistic environments suitable for major Hollywood-level productions
JAX Film Studios is designed to meet the needs of premier productions, offering two 1,500-square-meter soundstages, a private VIP lounge, a state-of-the-art cinema screening room, and fully equipped production offices and preparation spaces. This comprehensive infrastructure provides a seamless, end-to-end production environment under one roof, catering to filmmakers and crews of all scales.
Abdullah Al-Qahtani, CEO of the Saudi Film Commission, stated: “JAX Film Studios marks a new landmark for film production in Saudi Arabia. Our investment in world-class virtual production infrastructure is a pivotal step toward realizing the Kingdom’s vision of cultivating a dynamic, globally competitive film industry. It underscores our commitment to equipping Saudi and international filmmakers with the technology, facilities, and partnerships necessary to tell their stories at the highest level.”
Pixomondo, an Oscar-winning VFX and virtual production studio known for recent projects such as HBO’s House of the Dragon, The Penguin, and Apple TV’s Chief of War, brings top-tier filmmaking expertise to JAX Studios.
Jonny Slow, CEO of Pixomondo, commented: “The synergy between Sony and Pixomondo’s innovations and expertise positions Riyadh as a regional hub for virtual production. Collaborating with the Saudi Film Commission, we add substantial value to all productions by empowering filmmakers to confidently push creative boundaries.”
At the opening ceremony, Hiroki Tokoki, President and CEO of Sony Group, remarked: “The inauguration of JAX Stage is the result of years of investment and innovation in delivering large-scale virtual production—from advancing Sony’s extraordinary LED panels to integrating Pixomondo’s virtual production services and talent. I extend my gratitude to our teams at Pixomondo and Sony, whose technical expertise, engineering excellence, and operational experience have enabled creative freedom in virtual production. Special thanks also to the Saudi Film Commission and the Ministry of Culture for their dedication and partnership in realizing this exceptional stage.”
Abduljalil Alnasser, General Manager of Sector Development & Investment Attraction, added: “With JAX Film Studios, we are transforming the production landscape in the region. Our partnership with Sony and Pixomondo unites cutting-edge technology and expert knowledge under one roof. Their commitment to excellence ensured every detail—from pixel pitch to system integration—meets world-class standards.”
Jaime Raffone, Senior Virtual Production Manager at Sony Electronics, stated: “As a global leader in innovation and technology for creators, Sony Electronics collaborated closely with VFX powerhouse Pixomondo on this outstanding project alongside the Saudi Film Commission. Unlike many manufacturers who offer isolated solutions, Sony delivers cohesive, end-to-end workflow solutions for virtual production, supporting creators throughout every phase of their projects.”
Located in the JAX District of Diriyah, a burgeoning hub for art, culture, and innovation in Riyadh, JAX Studios provides convenient access to five-star hotels, proximity to King Khalid International Airport, and a growing ecosystem of media, production services, and talent. This makes it a premier destination for both local and international filmmakers.
Special Analysis by Omanet | Navigate Oman’s Market
The launch of JAX Film Studios in Riyadh, equipped with cutting-edge virtual production technology, signals a major regional shift towards high-tech filmmaking that could stimulate cross-border creative industry growth. For businesses in Oman, this presents opportunities to partner in media production, technology supply, and talent development, while also posing competitive risks if local sectors do not innovate similarly. Smart investors and entrepreneurs should consider strategic alliances within the evolving Gulf film ecosystem and invest in digital production capabilities and creative services to capitalize on this burgeoning market.
