Oman’s Tourism Boom: What the Surge in International Arrivals Means for Investors and Business Owners
Valencia – International tourism to the Sultanate of Oman experienced a 7 percent increase between September 2024 and August 2025, according to a report by ForwardKeys, a global travel and tourism data company.
The report highlights a notable surge in global search rates for trips to Oman, which grew by 43 percent from September to November of this year.
Furthermore, the data reveal significant growth in international air travel capacity to Oman from several key markets for the period of September 2025 to February 2026. This includes increases of 31 percent from Italy, 24 percent from the United Kingdom, an impressive 253 percent from Russia, 83 percent from Switzerland, and 56 percent from Malaysia.
During the first half of 2025, tourism from European countries showed robust growth, with markets such as Italy, Spain, and the Netherlands each exceeding a 44 percent increase, while Switzerland recorded a 35 percent rise.
The Gulf markets accounted for 40 percent of Oman’s total tourist arrivals, with Bahrain demonstrating strong growth at 30 percent and Qatar at 8 percent. Additionally, tourist visits from Singapore grew by more than 34 percent during the same period.
ForwardKeys emphasized that Oman’s tourism sector continues to thrive, supported by promising opportunities from Europe and Asia. The increase in search activity signals strong future potential. The report underlines that the growing interest in European markets reflects Oman’s successful promotion of luxury and cultural tourism, further positioning the Sultanate as a compelling alternative to traditional European destinations.
Special Analysis by Omanet | Navigate Oman’s Market
The 7% growth in international tourism to Oman, driven by significant increases in European, Gulf, and Asian markets, positions Oman as an emerging hub for luxury and cultural tourism, presenting strong opportunities for hospitality, transport, and retail sectors. Smart investors should capitalize on this momentum by expanding high-end and cultural tourism offerings while entrepreneurs can explore niche services targeting affluent travelers from Europe and Asia. However, businesses must also consider scaling infrastructure and maintaining service quality to sustain long-term growth and competitiveness.
