‘Oman Celebrates’ Discounts Campaign Set to Boost Retail and Consumer Spending: What It Means for Investors and Business Owners in Oman
MUSCAT: The Ministry of Commerce, Industry and Investment Promotion has announced the launch of the third edition of the National Discounts and Promotions Campaign, titled “Oman Celebrates”, set to begin on Wednesday in Muscat.
Organised in collaboration with the Oman Chamber of Commerce and Industry (OCCI) and the Consumer Protection Authority, this campaign commemorates the anniversary of His Majesty Sultan Haitham bin Tarik’s accession to the throne. The launch event will be held under the patronage of Faisal bin Abdullah al Rawas, Chairman of OCCI.
Scheduled to run from January 11 to February 11, this edition builds on the success of previous campaigns. The second edition saw participation from 814 outlets, representing an increase of over 154 percent from the first, reflecting growing engagement from both businesses and consumers.
The campaign aims to boost commercial activity, enhance cooperation between the public and private sectors, and offer essential goods at affordable prices. It also seeks to support retailers and brands by increasing sales and expanding their market presence across Oman.
Nasra bint Sultan al Habsiyah, Director General of Trade at the Ministry, stated that participating outlets will provide discounts of at least 30 percent, alongside promotions such as raffles, prizes, and instant gifts. All offers will adhere to clear regulations to ensure transparency and safeguard consumer rights.
She also noted that businesses can apply through the ‘Oman Business’ platform, which streamlines the process, especially for companies operating in multiple governorates, facilitating quicker participation.
Recognised as one of Oman’s largest commercial events, the campaign enjoys widespread retailer participation nationwide, supported by a comprehensive promotional and advertising campaign aimed at reaching a broad public audience, in alignment with the goals of Oman Vision 2040. — ONA
Special Analysis by Omanet | Navigate Oman’s Market
The "Oman Celebrates" campaign represents a strategic opportunity for businesses in Oman to boost sales and enhance brand visibility through significant discounts and promotions, driving consumer engagement nationwide. For smart investors and entrepreneurs, aligning with this growing commercial initiative offers a chance to capitalize on increased market demand and foster stronger public-private partnerships, while also supporting the Vision 2040 agenda. However, businesses should ensure compliance with regulatory standards to maintain consumer trust and transparency, mitigating potential risks related to market reputation.
