Sur Waterfront Project to Break Ground on Feb 11: What Investors and Entrepreneurs Need to Know About Business Opportunities in Oman
SUR: The Wilayat of Sur is set to lay the foundation stone for the “Masar” waterfront development project in the Al-Bar area on Wednesday, February 11. The project, valued at approximately RO 2 million, is part of Al Sharqiyah South Governorate’s initiative to enhance urban infrastructure and improve residents’ quality of life through collaboration with the private sector.
This development will feature a health walkway, a dedicated cycling track, children’s play areas, and public seating zones. Additionally, padel courts aimed at attracting investment will be included. The project will also offer a variety of dining and retail options, such as restaurants, cafés, and commercial kiosks, establishing a vibrant mixed-use leisure and commercial destination along the waterfront.
The foundation stone ceremony will be held under the patronage of Nasser bin Khamis al Jashmi, Head of the Tax Authority and Chairman of the Board of Directors of the Oman LNG Development Foundation.
Aligned with the goals of Oman Vision 2040, the Masar project seeks to create an integrated urban space that combines sports, leisure, and commercial services. It aims to maximize the use of the waterfront while boosting Sur’s tourism appeal and investment potential.
Dr. Yahya bin Badr al Maawali, Governor of Al Sharqiyah South, highlighted that this project marks a significant advancement for Sur. He emphasized the governorate’s dedication to developing sustainable public facilities that serve community needs. According to Dr. Al Maawali, the waterfront development promotes healthy lifestyles, offers appropriate venues for sports and recreation, and stimulates the local economy.
He further explained that this initiative is part of the wider “Masar” programme, implemented by Oman LNG in collaboration with the governorate across several wilayats. The programme focuses on enhancing waterfronts, walkways, and public spaces. The Al Sharqiyah South Governorate will oversee the project’s execution, supported by Oman LNG. Construction is slated to begin on September 11, with completion expected within one year. — ONA
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The “Masar” waterfront development in Sur, with its RO 2 million investment, represents a strategic move to enhance urban living and boost tourism aligned with Oman Vision 2040. For businesses, this creates opportunities in hospitality, retail, and recreational services, while investors should consider the area’s growing appeal as a mixed-use leisure and commercial hub. Smart entrepreneurs will find value in capitalizing on the rising demand for lifestyle and wellness amenities, positioning themselves early to benefit from increased local and tourist footfall.
