Winter Surge in Tourism Revenues: Key Insights for Investors and Business Owners in Oman
Oman’s Winter Tourism Season Sees Significant Growth
MUSCAT: Oman’s winter tourism season, spanning from October to April, is witnessing impressive growth, highlighting the Sultanate’s increasing appeal as both a regional and international destination. The influx of visitors and enhanced occupancy rates have translated into notable revenue gains within the hospitality sector.
The Ministry of Heritage and Tourism has reported a 22.2% increase in revenues for 3- to 5-star hotels in 2025, reaching RO 297.3 million. This segment welcomed over 2.37 million visitors, contributing to a total of 4.6 million hotel guests, which reflects a 4.6% increase from the previous year. Domestic tourism continues to be a crucial factor, with 13.6 million local visits recorded in 2024.
The hotel supply in the country has expanded significantly, with the number of establishments increasing to 1,368 in 2025, up from 1,022 the previous year. The total number of available rooms rose by 8.7%, totaling 38,390. The Ministry has issued 383 preliminary approvals for new projects, with 114 currently under construction aimed for completion by 2026–2027. Investments in integrated tourism complexes have surpassed RO 11.5 billion.
In Al Wusta Governorate, Saeed bin Masoud al Hanzali, Operations Manager at Crowne Plaza Duqm, noted improvements in both occupancy and average room rates, driven by strong demand from local, GCC, and European markets, as well as increased business activity in Al Duqm.
At The Chedi Muscat, Fahad bin Mohammed al Hussaini, Director of Sales and Government Relations, reported occupancy rates exceeding 85%, bolstered by international marketing campaigns and participation in global exhibitions. Significant growth has been observed from European, Russian, and Chinese markets.
In Musandam Governorate, Tariq bin Ali al Sahlani, General Manager of Atana Hotels and Resorts, shared a 7% year-on-year increase in occupancy, with weekend rates climbing to 93%. Revenue per available room (RevPAR) improved by 8%, driven by demand for extended stays and package tourism offers.
Maher Bahsoon, General Manager of Crowne Plaza Salalah Resort, highlighted an increase in early bookings and a rise in charter flights from European and CIS markets. Amer bin Abdullah al Zadjali, CEO of Al Sawadi Beach Resort, indicated occupancy levels of 75% in November and December, with 60% of winter arrivals coming from regional and international tourists.
Overall, these indicators reflect sustained momentum in Oman’s tourism sector, supported by ongoing promotion, improved air connectivity, and product diversification. — ONA
Special Analysis by Omanet | Navigate Oman’s Market
The surge in Oman’s winter tourism season is a clear signal for businesses to capitalize on the growing demand from both regional and international markets. As hotel revenues soar, opportunities abound for smart investors to enhance their portfolios through the burgeoning hospitality and tourism sectors. Entrepreneurs should consider leveraging the increased occupancy rates and expanding service offerings to attract a diverse range of visitors, ensuring they remain competitive in an evolving market landscape.
