Boosting Tourism in Oman: How Promotional Campaigns Are Driving Revenue and Visitor Growth for Businesses
MUSCAT: Effective digital and promotional campaigns launched by the Ministry of Heritage and Tourism have significantly boosted tourist arrivals, contributing to the overall growth of Oman’s tourism sector.
Haitham al Ghassani, the Director General of Tourism Promotion, stated that these initiatives aim to enhance visitor numbers from targeted markets and increase hotel occupancy rates across various governorates. Oman is home to approximately 1,400 hotels and over 15 integrated tourism complexes.
The Ministry is actively collaborating with public and private partners to further attract visitors and enrich the diverse tourism experiences available throughout the country. This sector not only generates economic returns but also creates jobs and offers numerous opportunities for families and small to medium-sized enterprises.
In 2025, the tourism sector recorded more than 325,000 hotel nights, showcasing the effectiveness of promotional investments and their ability to deliver real results. Al Ghassani emphasized that both digital and traditional marketing efforts have played a crucial role in positioning Oman as a diverse and authentic tourist destination.
By the close of 2025, Oman welcomed approximately 3.9 million visitors, reflecting a rich diversity in its source markets. The tourism sector’s contribution to the GDP rose from about 1.6% in 2020 to approximately 2.7% by the end of 2024. Additionally, the Tenth Five-Year Development Plan facilitated tourism investments totaling around RO 2.6 billion, enhancing Oman’s appeal as both a tourist and investment destination.
Special Analysis by Omanet | Navigate Oman’s Market
Oman’s strategic investment in tourism is set to significantly enhance regional economic growth, creating opportunities for business expansion in hospitality and related sectors. As visitor numbers rise, entrepreneurs and investors should focus on leveraging the increased demand for diversified tourism experiences, potentially tapping into the SME market that supports this growing sector. However, businesses must remain vigilant about the competitive landscape and evolving consumer preferences in order to effectively capitalize on this momentum.
