Oman Celebrates Campaign: How This Initiative Will Boost Local Economy and Business Growth Opportunities
MUSCAT, JAN 8 — The Ministry of Commerce, Industry and Investment Promotion officially launched the third edition of the National Campaign for Discounts and Promotional Offers, titled ‘Oman Celebrates’, on January 7 at Mall of Oman. This campaign commemorates the Accession Day of His Majesty Sultan Haitham bin Tarik.
The launch event was attended by Dr. Saleh bin Said Masan, Under-Secretary for Commerce and Industry, Faisal bin Abdullah Al Rawas, Chairman of the Oman Chamber of Commerce and Industry, along with officials and representatives from both public and private sectors.
Scheduled to run from January 11 to February 11, the campaign aims to enhance public-private sector collaboration, stimulate economic and commercial activities, and boost trade across the Sultanate. It seeks to offer widely consumed products at affordable prices to various community segments while supporting shopping malls and brand outlets by improving their sales performance and market presence.
Nasra bint Sultan Al Habsiyah, Director General of Trade at the Ministry, highlighted that the campaign will provide discounts of no less than 30 percent, alongside promotional activities such as prize draws, giveaways, and instant gifts. These will be carried out under strict regulations to ensure transparency and protect consumer rights.
She also noted that businesses can apply to participate via the Oman Business Platform, featuring a unified application process for enterprises with branches in multiple governorates. This approach aims to streamline procedures and expedite participation.
Jumaa bin Khalfan Al Fulaity, Vice President of Retail Banking at Oman Arab Bank, emphasized that the bank’s involvement is rooted in its strategic partnership with the Ministry and its commitment to national initiatives that support the local economy, bolster commercial activity, build consumer confidence, and empower small and medium enterprises across the Sultanate.
Al Fulaity added that the ‘Oman Celebrates’ campaign presents a valuable platform for companies and traders to engage in the economic landscape. He affirmed the bank’s dedication to supporting growth and government objectives for economic development.
Nasser Bdeir, Visa’s General Manager in Oman, stated that Visa’s participation reflects its commitment to strengthening economic ecosystems by facilitating trade, enhancing payment efficiency, and contributing to the ongoing economic transformation in the Sultanate of Oman.
Special Analysis by Omanet | Navigate Oman’s Market
The launch of the ‘Oman Celebrates’ campaign signals a strategic boost for Oman’s retail and trade sectors, creating substantial opportunities for businesses to increase sales and market visibility through attractive discounts and promotional offers. Smart investors and entrepreneurs should capitalize on this momentum by leveraging public-private partnerships and digital platforms like the Oman Business Platform to streamline market entry and expand regional reach. However, maintaining transparency and consumer protection will be critical to sustaining long-term confidence and economic growth.
