OMRAN Group Named WTTC’s Sustainability Data Partner: What This Means for Investment and Business Growth in Oman
MUSCAT: Oman Tourism Development Company (OMRAN Group) has been appointed as the official Sustainability Data Partner of the World Travel & Tourism Council (WTTC). This strategic alliance aims to enhance global cooperation on sustainable tourism by utilizing data to inform policies, increase accountability, and accelerate positive impacts across the industry.
The partnership highlights OMRAN Group’s dedication to promoting sustainability and encouraging data-driven decision-making within the international tourism sector. As part of this collaboration, OMRAN Group played a key role in launching the Environmental & Social Impact Data Index at the recent WTTC Global Summit held in Rome.
The Global Summit, which brought together CEOs and decision-makers from the world’s top travel and tourism organizations, was the platform for unveiling this innovative index. The tool is designed to measure, benchmark, and advance the sector’s environmental and social impact.
During the Summit, the CEO of OMRAN Group delivered a keynote address titled “Examples of Excellence,” presenting the Group’s comprehensive human capital development initiative, #IAmTourism. This program serves as a pioneering model for empowering and developing human resources, aligning with the national goals set out in Oman Vision 2040 and translating the National Tourism Strategy’s pillars into concrete results.
The CEO emphasized that the partnership with WTTC marks a critical milestone in OMRAN Group’s mission to embed sustainability, environmental, social, and governance (ESG) principles, and In-Country Value at the heart of tourism development. By leveraging data-driven insights and fostering international collaboration, OMRAN Group is advancing the creation of destinations that empower local communities, celebrate cultural heritage, and protect the environment.
The launch of the Environmental & Social Impact Data Index signifies a major step toward enhanced transparency and accountability, ensuring the tourism sector delivers meaningful and measurable economic, social, and environmental benefits.
This collaboration further establishes Oman’s growing leadership role in sustainable tourism, reinforcing global efforts to promote responsible growth, preserve natural and cultural heritage, and create lasting socio-economic value.
Special Analysis by Omanet | Navigate Oman’s Market
OMRAN Group’s new role as the official Sustainability Data Partner of the WTTC positions Oman as a global leader in sustainable tourism, offering businesses a unique opportunity to align with emerging ESG and data-driven trends. This partnership underscores significant growth potential for tourism ventures that prioritize environmental and social responsibility, while smart investors should now prioritize initiatives that leverage sustainability data to enhance transparency and community impact, in line with Oman Vision 2040.
