TOURISE Unveils $113 Billion Investment Portfolio: What It Means for Business Growth and Opportunities in Oman
Riyadh – TOURISE has announced the successful mobilization of investment portfolios totaling $113 billion during its inaugural summit held in Riyadh.
This significant achievement aligns with TOURISE’s goal to unlock high-value investment opportunities by bringing together leaders from the public and private sectors across tourism, technology, investment, and sustainability. The summit aimed to establish a collaborative roadmap for the next 50 years of global tourism development.
The investment portfolios cover a comprehensive range of the visitor economy, including luxury retail, next-generation hotel accommodations, large-scale integrated and experience-driven developments, wellness, destination and lifestyle projects, talent development, and AI-powered platforms. These commitments collectively set a new benchmark for future tourism needs and the reimagining of the traveler experience.
Several prominent international and local companies announced their participation in the $113 billion portfolio, including Melia Hotels, BWH Hotels, GOCO Hospitality, Cenomi, Radisson, Earth Hotels, Delonix & Ocean Link, AlFozan Holding, Al Kathiri Holding, Alothaim, and Knowledge Economic City.
By integrating physical infrastructure with human capital and combining data, design, and hospitality, these investments are poised to unlock new value across the tourism sector, create employment opportunities, and deliver scalable, purpose-driven experiences. Importantly, many of these investments are Saudi-focused, reinforcing the Kingdom’s position as a competitive and attractive global travel destination where culture, innovation, and world-class service converge. This sends a clear message to partners and investors that Saudi Arabia is the foundation for the next phase of tourism growth.
His Excellency Ahmed Al-Khateeb, Minister of Tourism and Chairman of the Board of TOURISE, stated, “TOURISE has served as a catalyst by bringing investors, policymakers, and innovators together to transform vision into bankable partnerships and impactful deals. Together, we are redefining the traveler economy, leveraging AI, emphasizing destination and experience excellence, and fostering growth and opportunity across the entire ecosystem.”
This announcement advances TOURISE’s founding mission to unite key decision-makers and disruptors from both public and private sectors to fast-track transformative partnerships and translate ambition into tangible actions through impactful dealmaking. The unprecedented level of investment underscores TOURISE’s capacity to convene the right stakeholders at the right time, driving outcomes that will reshape how the world travels, connects, and grows.
Special Analysis by Omanet | Navigate Oman’s Market
The $113 billion investment portfolio catalyzed by TOURISE signals a major shift towards tech-driven, experience-led tourism focused on sustainability and innovation. For businesses in Oman, this means opportunities to align with next-gen tourism trends, especially in AI-powered platforms and integrated lifestyle offerings. Smart investors should consider partnerships and ventures that leverage human capital and data-driven hospitality, positioning Oman as a competitive destination in the evolving Middle Eastern tourism ecosystem.
