LEO Development Unveils New Real Estate Projects in Duqm and Muscat: Implications for Investors and Business Growth in Oman
MUSCAT: LEO Development has announced a significant strategic partnership with Rove, a joint venture between Emaar Properties and Dubai Holding, marking the introduction of lifestyle hospitality to Oman.
This collaboration represents Rove’s entry into the Sultanate, with plans for multiple projects across Muscat and other key economic zones, including free and special economic areas.
The first project, Rove Home Muscat Expressway, will feature one- and two-bedroom apartments and lofts, strategically located in the capital’s well-connected areas.
The announcement was made in the presence of prominent figures, including Qais bin Mohammed bin Moosa Al Yousef, Chairman of the Public Authority for Special Economic Zones and Free Zones; Viktor Serenkov, Chairman of LEO Development; Shaikh Faisal bin Abdullah Al Rawas, OCCI Chairman; Munir Al Muniri, Deputy President for Operations at the Oman Investment Authority; and Paul Bridger, Chief Operating Officer of Dubai Holding, emphasizing the debut of the Rove brand in Oman.
This partnership lays the groundwork for the development of multiple Rove projects, supporting the long-term growth ambitions of both partners and enhancing Oman’s emerging status as a contemporary lifestyle hospitality destination.
The agreement centers on Rove Home Muscat Expressway, which will be the brand’s first residential development in Oman. This project is a major milestone for LEO Development, introducing an internationally recognized lifestyle brand to the Omani marketplace.
Founded in Dubai, Rove has experienced robust growth in the region, currently managing over 8,000 keys that are either operational or under development. The award-winning brand is known for its diverse portfolio of hotels and branded living spaces designed for maximum connectivity, efficiency, and sustainability, all while showcasing a vibrant local character.
Rove Home Muscat Expressway will be situated in a central area near Muscat Hills, ensuring easy access to major road networks and proximity to Muscat’s key business districts, urban attractions, the Oman Convention and Exhibition Centre (OCEC), and Muscat International Airport.
The development will consist of fully furnished one- and two-bedroom apartments and lofts, complemented by a range of lifestyle amenities, including a lap pool with a jacuzzi, a roof garden, retail and co-working spaces, and the signature Rove Café.
Commenting on the announcement, Serenkov stated, “We are proud to announce our partnership with Rove, bringing a fresh approach to branded residential living in Oman. This collaboration reflects our commitment to meeting evolving lifestyle expectations and creating developments characterized by intentionality, cultural sensitivity, and long-term value. Rove Home Muscat Expressway is merely the beginning of a broader portfolio we believe will redefine urban living in the Sultanate.”
Paul Bridger added, “We are excited to collaborate with LEO Development to introduce Rove to Oman. LEO’s deep understanding of the local market, paired with Rove’s design philosophy, sets the stage for sustainable growth. This initiative reaffirms our commitment to Oman’s future and paves the way for further developments throughout the country.”
In alignment with their long-term goals, LEO Development and Rove are focused on expanding the Rove portfolio across urban centers, leisure destinations, ITCs, and free zones, reinforcing Oman’s emerging role as a contemporary lifestyle hospitality destination in the Gulf Cooperation Council (GCC).
Special Analysis by Omanet | Navigate Oman’s Market
The strategic partnership between LEO Development and Rove marks a pivotal moment for Oman’s hospitality sector, positioning the Sultanate as an emerging destination for contemporary lifestyle experiences. This presents opportunities for businesses to engage with a growing market that caters to both local and foreign investors, particularly in ITCs, free zones, and special economic areas. Smart investors should consider the potential for long-term growth in lifestyle hospitality, especially as consumer preferences shift towards sustainable, community-oriented living environments.
