New Projects Inaugurated Ahead of Khareef: What Opportunities Do They Bring for Your Business in Oman?
SALALAH: In anticipation of the forthcoming Khareef Dhofar Season, the Ministry of Heritage and Tourism has launched a series of new tourism projects throughout the governorate.
Among the newly inaugurated facilities are the Dhofar Private Museum, an 84-room three-star hotel in Mirbat, and a luxury serviced apartment complex in Salalah featuring 216 rooms. These developments raise the total number of licensed tourism establishments in Dhofar to 100, offering a combined capacity exceeding 8,000 hotel rooms. Additionally, a new tourist information centre has opened at Al Haffa Beach Market to improve visitor services.
Khalid bin Abdullah al Abri, Director-General of Heritage and Tourism in Dhofar Governorate, highlighted the importance of the Khareef season as one of Oman’s premier tourism events. Speaking to Oman News Agency (ONA), he noted that Dhofar’s unique monsoon climate makes it an attractive destination for tourists from various countries.
The ministry has also rolled out a comprehensive promotional campaign for this year’s Khareef season, aligning with its broader tourism objectives. Initial marketing efforts included participation in international travel exhibitions, such as the Arab Travel Market 2025 in Dubai, where Dhofar Municipality officials held a press conference to reveal the season’s activities. Further promotional workshops were conducted in Saudi Arabia and Kuwait, emphasizing new direct flight connections to Salalah Airport operated by Flynas, Saudi Airlines (Flyadeal), Kuwait Airways, and Jazeera Airways.
Al Abri explained that the ministry’s strategy aims to extend the tourism season to over 100 days by managing visitor flow across three distinct periods from June 21 to October 10. The peak season, spanning mid-July to late August, typically experiences the highest occupancy rates. The ministry is actively working to increase visitation during the shoulder seasons through targeted marketing efforts and special travel packages. — ONA
Special Analysis by Omanet | Navigate Oman’s Market
The expansion of tourism infrastructure and targeted promotional campaigns for Dhofar’s Khareef season positions Oman as a growing regional tourism hub, creating significant opportunities for hospitality businesses and service providers. Smart investors and entrepreneurs should consider capitalizing on the extended tourist season and increased international connectivity, especially in mid-tier accommodations and experiential travel packages. However, managing visitor flow and maintaining sustainable tourism practices will be crucial to mitigate risks of overcrowding and environmental impact.
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