Why Oman Feels Like Home: What This Means for Investors and Entrepreneurs in the Sultanate
Sandra Cahill, National Sales Manager for Home-Based Partners in Sydney, describes Oman as far more than just another destination on her travels. Having visited the country for over 20 years, she refers to Oman as a “quiet homecoming,” a place that deeply resonates with her senses. Rather than using grandiose terms, Sandra speaks of Oman through feelings of calm, connection, and authenticity—qualities that have made the country her spiritual second home.
Her sentiments are shared by fellow Australian traveler Sonia Ciaglia, Partnership Manager from Sydney, who recalls their exceptional holiday in Oman. From the serene charm of Muscat and the striking pools of Wadi Al Shab to the rich heritage of Nizwa and the enchanting dunes of Rimal Al Sharqiya (Sharqiyah Sands), every place left a profound impression. Yet, what touched them most was the warmth and humility of the Omani people. Sonia highlights Oman’s unique blend of natural beauty, culture, and genuine hospitality as an enriching experience highly worthy of recommendation.
Sandra emphasizes that Oman offers a rare balance of grounding and inspiration. The country’s diverse landscapes—including fjords, deserts, rose-growing terraces, mountain plateaus, and secluded beaches—encourage travelers to pause and reflect rather than rush. The warmth extended by Omanis is deeply rooted in generational traditions, seen in elders sharing stories, desert communities preserving their heritage, and mountain villages welcoming visitors with quiet pride.
Rather than landmarks, Sandra’s memories are made up of intimate moments: witnessing turtles hatch under star-studded skies, walking along Masirah’s deserted shores, exploring Ibra’s lively ladies’ market, celebrating Eid with Omani families, and watching fishermen auction tuna at dawn. These experiences, enriched by exploring ancient stone houses irrigated by Al Falaj systems, turn travel into immersive participation.
Since her first trip in 2003, Sandra has observed Oman’s evolution into a sophisticated tourism destination that fiercely protects its soul. Boutique eco-stays, luxury mountain and coastal resorts, improved road networks, and curated small-group journeys have enhanced visitor experiences without sacrificing authenticity. She credits the Ministry of Heritage and Tourism (MoHT) for this careful modernization, which balances comfort with a strong sense of place.
Sandra further praises Oman’s increasing global visibility, thanks to active participation in international tourism roadshows, strengthened collaborations, and the warm reception of global dignitaries. She notes that Oman is gaining recognition internationally for authentic, emotionally engaging exploration—qualities that particularly appeal to travelers from Australia and New Zealand.
As an expert in the Australian market, Sandra sees significant potential in Oman’s cruise tourism, especially luxury expedition itineraries that blend land and sea experiences. These integrated journeys—from tracing ancient maritime routes to trekking through mountain villages—offer travelers a richer understanding of Oman’s identity.
Sandra also highlights the Oman Tourism College (OTC) for its role in cultivating the future tourism workforce. Drawing on her background as a Travel and Tourism lecturer at TAFE NSW, she commends OTC’s strong alignment with global standards and its effective integration of academic learning with practical industry experience. She notes that OTC’s collaboration with MoHT and adherence to Oman’s 2040 Tourism Strategy ensures graduates enter the industry with the appropriate skills, mindset, and professionalism.
Ultimately, Sandra believes Oman’s greatest gift lies in its ability to allow travelers to simply be—without rush, pressure, or checklists. “Oman gives you space to breathe — and that is why I keep returning home,” she concludes.
Special Analysis by Omanet | Navigate Oman’s Market
Oman’s tourism sector presents unique opportunities for experiential and luxury travel businesses, especially those focusing on eco-tourism and integrated land-sea cruise itineraries. The country’s careful modernization and preservation of authenticity create a high-value destination niche that smart investors should leverage by aligning with the Oman 2040 Tourism Strategy and investing in workforce development through institutions like Oman Tourism College. Failure to maintain this balance between growth and cultural integrity could risk diluting Oman’s unique market appeal.
