Oman Air Holidays Launches New TUI-Powered Platform: What This Means for Travel Businesses and Investors in Oman
Oman Air has officially launched its new digital platform, Oman Air Holidays, in collaboration with TUI, a global leader in tourism. The launch was announced during a press conference in Muscat, marking a significant milestone in the airline’s commitment to enhancing the travel experience and boosting inbound tourism to Oman.
Oman Air Holidays offers travelers from Oman access to holiday packages across more than 20 countries worldwide. Simultaneously, it provides international visitors with an easy way to explore Oman as a distinctive and accessible destination. This platform aligns with Oman Air’s broader strategy to promote inbound tourism, which includes its stopover programme in partnership with Visit Oman, efforts to expand point-to-point traffic, and an expanding route network featuring recent additions such as Amsterdam and Rome.
In June, Oman Air further strengthened its global connectivity by joining the oneworld Alliance, granting passengers access to an extensive network spanning over 170 countries and territories through partner airlines.
Michael Rutter, Chief Commercial Officer at Oman Air, commented, “This platform is a natural extension of our initiatives to attract tourism to Oman, integrating greater accessibility, stronger partnerships, and enhanced incentives to visit. It also represents a key advancement in our digital transformation, as we continue to invest in delivering connected and guest-focused experiences. With TUI’s global reach combined with Oman Air’s renowned hospitality, we are setting a new benchmark for holiday planning both within Oman and beyond.”
David Schelp, CEO of TUI Markets + Airline, added, “Our partnership with Oman Air allows us to bring TUI’s expertise to a rapidly growing market. Oman is an exceptional destination, and this platform simplifies its accessibility for international travelers. We are proud to support Oman Air in expanding their offerings while maintaining the high-quality experiences synonymous with TUI.”
Designed for today’s travelers, Oman Air Holidays powered by TUI enables users to create personalized holiday packages across more than 20 destinations spanning Oman, Europe, the Far East, GCC, Africa, and beyond. Featuring award-winning flights, carefully selected hotels, curated experiences, and smooth transfers, the entire booking process is streamlined through a single, user-friendly platform at holidays.omanair.com, providing instant pricing, confirmation, and convenience.
Special Analysis by Omanet | Navigate Oman’s Market
Oman Air’s launch of its digital platform Oman Air Holidays, powered by TUI, significantly boosts Oman’s inbound tourism potential by enhancing accessibility and personalized travel experiences. This move presents substantial opportunities for businesses in hospitality, travel services, and local attractions eager to capitalize on increased tourist inflows. Smart investors and entrepreneurs should consider leveraging this digital synergy to develop integrated tourism offerings, positioning themselves to benefit from Oman’s growing connectivity and global exposure through the oneworld Alliance.
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