{"id":10573,"date":"2026-04-08T16:38:00","date_gmt":"2026-04-08T12:38:00","guid":{"rendered":"https:\/\/omanet.om\/en\/news\/tourism\/roses-boost-oman-local-economy\/"},"modified":"2026-04-08T22:14:27","modified_gmt":"2026-04-08T18:14:27","slug":"roses-boost-oman-local-economy","status":"publish","type":"post","link":"https:\/\/omanet.om\/en\/news\/tourism\/roses-boost-oman-local-economy\/","title":{"rendered":"Roses Blooming in Oman: How the Floral Industry is Boosting Local Business Growth"},"content":{"rendered":"<style>\r\n@keyframes hitv3sog-fadein{from{opacity:0;transform:translateY(14px)}to{opacity:1;transform:translateY(0)}}\r\n@keyframes hitv3sog-slideup{from{opacity:0;transform:translateY(20px)}to{opacity:1;transform:translateY(0)}}\r\n@keyframes hitv3sog-pulse{0%,100%{box-shadow:0 0 14px #dc262688}50%{box-shadow:0 0 32px #dc2626,0 0 60px #dc262655}}\r\n@keyframes hitv3sog-shimmer{0%,100%{opacity:0.3;transform:scaleX(0.4)}50%{opacity:1;transform:scaleX(1)}}\r\n@keyframes hitv3sog-glow{0%,100%{opacity:0.6}50%{opacity:1}}\r\n@keyframes hitv3sog-badge{from{opacity:0;transform:scale(0.8)}to{opacity:1;transform:scale(1)}}\r\n<\/style><style>\r\n.hitv3sogw{container-type:inline-size;width:100%;max-width:970px;margin:0 auto;box-sizing:border-box}\r\n.hitv3soga{display:flex;flex-direction:row;align-items:center;justify-content:space-between;width:100%;box-sizing:border-box;text-decoration:none;color:#fff;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,system-ui,sans-serif;position:relative;overflow:hidden;cursor:pointer;background:linear-gradient(135deg,#111118 0%,#080808 100%);border:1.5px solid rgba(255,255,255,0.08);border-radius:14px;gap:20px;padding:20px 40px;transition:border-color .2s}\r\n.hitv3soga:hover{border-color:#dc262688}\r\n.hitv3sogg1{position:absolute;inset:0;background:radial-gradient(ellipse at 50% 0%,rgba(220,38,38,0.35),transparent 65%);pointer-events:none;z-index:0}\r\n.hitv3sogg2{position:absolute;bottom:0;left:0;right:0;height:45%;background:radial-gradient(ellipse at 50% 100%,rgba(220,38,38,0.15),transparent 70%);pointer-events:none;z-index:0}\r\n.hitv3soggl{position:absolute;top:0;left:8%;right:8%;height:1px;background:linear-gradient(90deg,transparent,#dc262666,transparent);z-index:0}\r\n.hitv3sogc{position:relative;z-index:1;display:flex;flex-direction:column;justify-content:center;flex:1;min-width:0}\r\n.hitv3sogh{font-size:24px;font-weight:800;line-height:1.15;letter-spacing:-.03em;color:#fff;text-shadow:0 2px 12px rgba(0,0,0,.4);margin:2px 0;white-space:nowrap;overflow:hidden;text-overflow:ellipsis}\r\n.hitv3sogs{font-size:13px;color:rgba(255,255,255,.6);line-height:1.4;margin-top:3px;white-space:nowrap;overflow:hidden;text-overflow:ellipsis}\r\n.hitv3sogbl{display:none;flex-direction:column;gap:5px;margin-top:9px;align-self:flex-start}\r\n.hitv3sogbi{display:flex;align-items:center;font-size:11px;color:rgba(255,255,255,.55);font-weight:500}\r\n.hitv3sogct{position:relative;z-index:1;flex-shrink:0;display:flex;flex-direction:column;align-items:center}\r\n.hitv3sogbtn{display:inline-flex;align-items:center;gap:6px;padding:10px 24px;background:#dc2626;background-image:linear-gradient(180deg,rgba(255,255,255,.12) 0%,transparent 100%);color:#fff;font-size:14px;font-weight:700;border-radius:8px;white-space:nowrap;box-shadow:0 0 20px #dc262666;border:none;cursor:pointer;font-family:inherit;transition:filter .15s,transform .15s}\r\n.hitv3sogbtn:hover{filter:brightness(1.15);transform:scale(1.04)}\r\n.hitv3sogbr{font-size:9px;color:rgba(255,255,255,.18);text-align:center;margin-top:5px;letter-spacing:.1em;text-transform:uppercase}\r\n\/* \u2500\u2500 Compact horizontal: 380\u2013599px (like 320\u00d7100) \u2500\u2500 *\/\r\n@container (min-width:380px) and (max-width:599px){\r\n  .hitv3soga{padding:12px 22px;gap:12px;min-height:100px}\r\n  .hitv3sogh{font-size:16px}\r\n  .hitv3sogs{display:none}\r\n  .hitv3sogbtn{padding:7px 16px;font-size:11px}\r\n}\r\n\/* \u2500\u2500 Mobile\/card: < 380px (like 300\u00d7250) \u2500\u2500 *\/\r\n@container (max-width:379px){\r\n  .hitv3soga{flex-direction:column;align-items:center;justify-content:space-between;min-height:260px;padding:22px 22px;gap:10px}\r\n  .hitv3sogc{align-items:center;text-align:center}\r\n  .hitv3sogh{font-size:22px;white-space:normal}\r\n  .hitv3sogs{font-size:11px;white-space:normal}\r\n  .hitv3sogbl{display:flex;align-self:center;text-align:left}\r\n  .hitv3sogbtn{width:100%;justify-content:center;padding:12px 20px}\r\n}\r\n\/* \u2500\u2500 Wide: >= 600px (leaderboard style) \u2500\u2500 *\/\r\n@container (min-width:600px){\r\n  .hitv3soga{min-height:90px}\r\n}\r\n<\/style><!-- HiT Land Banner \u2014 Container Query Responsive -->\r\n<div class=\"hitv3sogw\">\r\n<a class=\"hitv3soga\" href=\"https:\/\/hit.land\/services\/web-app-development\" target=\"_blank\" rel=\"noopener nofollow\" style=\"animation:hitv3sog-fadein 0.7s ease both;animation-delay:0s;\">\r\n  <div class=\"hitv3sogg1\" style=\"animation:hitv3sog-glow 3s ease-in-out infinite;\"><\/div>\r\n  <div class=\"hitv3sogg2\"><\/div>\r\n  <div class=\"hitv3soggl\" style=\"animation:hitv3sog-shimmer 3s ease-in-out infinite;\"><\/div>\r\n  \r\n  <div class=\"hitv3sogc\">\r\n    \r\n    <div style=\"display:inline-flex;align-self:flex-start;align-items:center;gap:6px;background:rgba(255,255,255,0.08);border:1px solid rgba(255,255,255,0.18);backdrop-filter:blur(8px);-webkit-backdrop-filter:blur(8px);border-radius:20px;padding:3px 10px 3px 7px;margin-bottom:clamp(5px,0.6vw,9px);animation:hitv3sog-badge 0.5s ease both;\"><span style=\"display:inline-block;width:6px;height:6px;border-radius:50%;background:#dc2626;flex-shrink:0;\"><\/span><span style=\"font-size:clamp(8px,0.9vw,10px);font-weight:700;letter-spacing:0.07em;color:rgba(255,255,255,0.88);text-transform:uppercase;white-space:nowrap;\">EXCLUSIVE OMAN OFFER<\/span><\/div>\r\n    <div class=\"hitv3sogh\" style=\"animation:hitv3sog-slideup 0.7s ease both;animation-delay:0.15s;\">Websites For <span style=\"color:#dc2626;\">Omani Businesses.<\/span><\/div>\r\n    <div class=\"hitv3sogs\" style=\"animation:hitv3sog-slideup 0.7s ease both;animation-delay:0.3s;\">Empower your brand with custom digital solutions designed for high conversion and market dominance.<\/div>\r\n    <div class=\"hitv3sogbl\"><div class=\"hitv3sogbi\"><span style=\"display:inline-block;width:5px;height:5px;border-radius:50%;background:#dc2626;flex-shrink:0;margin-right:7px;\"><\/span><span>Responsive designs built for growth<\/span><\/div><div class=\"hitv3sogbi\"><span style=\"display:inline-block;width:5px;height:5px;border-radius:50%;background:#dc2626;flex-shrink:0;margin-right:7px;\"><\/span><span>Fast loading with smart automation<\/span><\/div><\/div>\r\n  <\/div>\r\n  \r\n  <div class=\"hitv3sogct\">\r\n    <button class=\"hitv3sogbtn\" style=\"animation:hitv3sog-pulse 2.5s ease-in-out infinite;animation-delay:1s;\">Build Your Free Website <span style=\"opacity:.9;\">\u2192<\/span><\/button>\r\n    <div class=\"hitv3sogbr\">hit.land<\/div>\r\n  <\/div>\r\n<\/a>\r\n<\/div>\n<p><\/p>\n<p>AL JABAL AL AKHDHAR \u2014 The spring rose harvest season in the Wilayat of Al Jabal Al Akhdhar, located in the Al Dakhiliyah Governorate, is attracting an increasing number of visitors, solidifying its reputation as one of Oman\u2019s premier tourist seasons. This period is distinguished by its unique natural beauty and rich cultural heritage, both of which significantly contribute to boosting tourism and supporting the local economy.<\/p>\n<p>This season plays a crucial economic role by empowering family-run businesses and revitalizing traditional industries centered on mountain roses, notably the production of rose water, soaps, and essential oils. These activities offer sustainable income sources and promote entrepreneurship within the community.<\/p>\n<p>Typically spanning from mid-March to late May, the rose season enhances tourism during the year&#8217;s first half, creating higher demand for related services and delivering measurable economic benefits to the region.<\/p>\n<p>There are approximately <strong>6,000 rose plants cultivated<\/strong> in Al Jabal Al Akhdhar, producing around <strong>30,000 litres of rose water annually<\/strong> with an estimated market value of <strong>RO 210,000<\/strong>. This highlights the growing economic significance of this agricultural sector, deeply intertwined with local cultural traditions.<\/p>\n<p>Ahlam bint Hamad al Qasabi, Director of the Heritage and Tourism Department in Al Dakhiliyah, emphasized the season\u2019s importance as a vital tourism event that showcases the unique identity of Al Jabal Al Akhdhar. She explained that the season creates a community platform where residents and local families actively participate by displaying and marketing various rose-derived products.<\/p>\n<p>Promotional efforts by the Ministry of Heritage and Tourism include producing a promotional video, distributing branded gifts, commissioning a rose-themed artwork, and extensive media coverage. Collaboration with social media influencers, digital advertising campaigns across Oman and the UAE, outdoor advertising in multiple governorates, continuous social media engagement, and a dedicated digital platform for booking tourism packages in partnership with the national travel operator also form part of the comprehensive promotional strategy.<\/p>\n<p>Ahmed bin Salim al Toobi, Director-General of Administrative and Financial Affairs in Al Dakhiliyah, described the spring rose season as an integrated model that harnesses both natural and cultural resources to advance economic diversification. He affirmed the governorate\u2019s commitment to developing the season into a multi-faceted economic and tourism platform, stimulating sectors such as tourism, agriculture, and manufacturing.<\/p>\n<p>According to the National Centre for Statistics and Information (NCSI), visitor numbers to Al Jabal Al Akhdhar reached <strong>222,151 in 2025<\/strong>, marking a significant <strong>9.1% increase<\/strong> from 203,629 visitors in 2024.<\/p>\n<p>This year\u2019s season, organised by Al Dakhiliyah Governorate in collaboration with various public and private entities, features a diverse programme of events. A highlight is the Rose Trail between villages, where around 400 participants engage in activities that combine sports, tourism, and mountain exploration.<\/p>\n<p>The season also includes a specialised academic symposium focusing on the development prospects of Oman\u2019s rose and aromatic plant sector. Discussions will cover investment, export opportunities, and modern distillation technologies. Additionally, awareness and educational programmes aimed at children and families promote environmental and agricultural knowledge through interactive engagement.<\/p>\n<p>Residents of Al Jabal Al Akhdhar remain dedicated to preserving the cultivation of mountain roses and passing down traditional production methods. This cultivation holds profound economic and cultural importance, reinforcing local identity and enhancing the wilayat\u2019s status as a distinguished, year-round tourist destination. <\/p>\n<p>\u2014 ONA<\/p>\n<p><strong>Summary:<\/strong><\/p>\n<ul>\n<li>Total rose plants: 6,000  <\/li>\n<li>Annual rose water production: 30,000 litres  <\/li>\n<li>Market value: RO 210,000  <\/li>\n<li>Total visitors in 2025: 222,151<\/li>\n<\/ul>\n<p><style>\r\n@keyframes hitl8gak-fadein{from{opacity:0;transform:translateY(14px)}to{opacity:1;transform:translateY(0)}}\r\n@keyframes hitl8gak-slideup{from{opacity:0;transform:translateY(20px)}to{opacity:1;transform:translateY(0)}}\r\n@keyframes hitl8gak-pulse{0%,100%{box-shadow:0 0 14px #dc262688}50%{box-shadow:0 0 32px #dc2626,0 0 60px #dc262655}}\r\n@keyframes hitl8gak-shimmer{0%,100%{opacity:0.3;transform:scaleX(0.4)}50%{opacity:1;transform:scaleX(1)}}\r\n@keyframes hitl8gak-glow{0%,100%{opacity:0.6}50%{opacity:1}}\r\n@keyframes hitl8gak-badge{from{opacity:0;transform:scale(0.8)}to{opacity:1;transform:scale(1)}}\r\n<\/style><style>\r\n.hitl8gakw{container-type:inline-size;width:100%;max-width:970px;margin:0 auto;box-sizing:border-box}\r\n.hitl8gaka{display:flex;flex-direction:row;align-items:center;justify-content:space-between;width:100%;box-sizing:border-box;text-decoration:none;color:#fff;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,system-ui,sans-serif;position:relative;overflow:hidden;cursor:pointer;background:linear-gradient(135deg,#111118 0%,#080808 100%);border:1.5px solid rgba(255,255,255,0.08);border-radius:14px;gap:20px;padding:20px 40px;transition:border-color .2s}\r\n.hitl8gaka:hover{border-color:#dc262688}\r\n.hitl8gakg1{position:absolute;inset:0;background:radial-gradient(ellipse at 50% 0%,rgba(220,38,38,0.35),transparent 65%);pointer-events:none;z-index:0}\r\n.hitl8gakg2{position:absolute;bottom:0;left:0;right:0;height:45%;background:radial-gradient(ellipse at 50% 100%,rgba(220,38,38,0.15),transparent 70%);pointer-events:none;z-index:0}\r\n.hitl8gakgl{position:absolute;top:0;left:8%;right:8%;height:1px;background:linear-gradient(90deg,transparent,#dc262666,transparent);z-index:0}\r\n.hitl8gakc{position:relative;z-index:1;display:flex;flex-direction:column;justify-content:center;flex:1;min-width:0}\r\n.hitl8gakh{font-size:24px;font-weight:800;line-height:1.15;letter-spacing:-.03em;color:#fff;text-shadow:0 2px 12px rgba(0,0,0,.4);margin:2px 0;white-space:nowrap;overflow:hidden;text-overflow:ellipsis}\r\n.hitl8gaks{font-size:13px;color:rgba(255,255,255,.6);line-height:1.4;margin-top:3px;white-space:nowrap;overflow:hidden;text-overflow:ellipsis}\r\n.hitl8gakbl{display:none;flex-direction:column;gap:5px;margin-top:9px;align-self:flex-start}\r\n.hitl8gakbi{display:flex;align-items:center;font-size:11px;color:rgba(255,255,255,.55);font-weight:500}\r\n.hitl8gakct{position:relative;z-index:1;flex-shrink:0;display:flex;flex-direction:column;align-items:center}\r\n.hitl8gakbtn{display:inline-flex;align-items:center;gap:6px;padding:10px 24px;background:#dc2626;background-image:linear-gradient(180deg,rgba(255,255,255,.12) 0%,transparent 100%);color:#fff;font-size:14px;font-weight:700;border-radius:8px;white-space:nowrap;box-shadow:0 0 20px #dc262666;border:none;cursor:pointer;font-family:inherit;transition:filter .15s,transform .15s}\r\n.hitl8gakbtn:hover{filter:brightness(1.15);transform:scale(1.04)}\r\n.hitl8gakbr{font-size:9px;color:rgba(255,255,255,.18);text-align:center;margin-top:5px;letter-spacing:.1em;text-transform:uppercase}\r\n\/* \u2500\u2500 Compact horizontal: 380\u2013599px (like 320\u00d7100) \u2500\u2500 *\/\r\n@container (min-width:380px) and (max-width:599px){\r\n  .hitl8gaka{padding:12px 22px;gap:12px;min-height:100px}\r\n  .hitl8gakh{font-size:16px}\r\n  .hitl8gaks{display:none}\r\n  .hitl8gakbtn{padding:7px 16px;font-size:11px}\r\n}\r\n\/* \u2500\u2500 Mobile\/card: < 380px (like 300\u00d7250) \u2500\u2500 *\/\r\n@container (max-width:379px){\r\n  .hitl8gaka{flex-direction:column;align-items:center;justify-content:space-between;min-height:260px;padding:22px 22px;gap:10px}\r\n  .hitl8gakc{align-items:center;text-align:center}\r\n  .hitl8gakh{font-size:22px;white-space:normal}\r\n  .hitl8gaks{font-size:11px;white-space:normal}\r\n  .hitl8gakbl{display:flex;align-self:center;text-align:left}\r\n  .hitl8gakbtn{width:100%;justify-content:center;padding:12px 20px}\r\n}\r\n\/* \u2500\u2500 Wide: >= 600px (leaderboard style) \u2500\u2500 *\/\r\n@container (min-width:600px){\r\n  .hitl8gaka{min-height:90px}\r\n}\r\n<\/style><!-- HiT Land Banner \u2014 Container Query Responsive -->\r\n<div class=\"hitl8gakw\">\r\n<a class=\"hitl8gaka\" href=\"https:\/\/hit.land\/services\/web-app-development\" target=\"_blank\" rel=\"noopener nofollow\" style=\"animation:hitl8gak-fadein 0.7s ease both;animation-delay:0s;\">\r\n  <div class=\"hitl8gakg1\" style=\"animation:hitl8gak-glow 3s ease-in-out infinite;\"><\/div>\r\n  <div class=\"hitl8gakg2\"><\/div>\r\n  <div class=\"hitl8gakgl\" style=\"animation:hitl8gak-shimmer 3s ease-in-out infinite;\"><\/div>\r\n  \r\n  <div class=\"hitl8gakc\">\r\n    \r\n    <div style=\"display:inline-flex;align-self:flex-start;align-items:center;gap:6px;background:rgba(255,255,255,0.08);border:1px solid rgba(255,255,255,0.18);backdrop-filter:blur(8px);-webkit-backdrop-filter:blur(8px);border-radius:20px;padding:3px 10px 3px 7px;margin-bottom:clamp(5px,0.6vw,9px);animation:hitl8gak-badge 0.5s ease both;\"><span style=\"display:inline-block;width:6px;height:6px;border-radius:50%;background:#dc2626;flex-shrink:0;\"><\/span><span style=\"font-size:clamp(8px,0.9vw,10px);font-weight:700;letter-spacing:0.07em;color:rgba(255,255,255,0.88);text-transform:uppercase;white-space:nowrap;\">EXCLUSIVE OFFER<\/span><\/div>\r\n    <div class=\"hitl8gakh\" style=\"animation:hitl8gak-slideup 0.7s ease both;animation-delay:0.15s;\">Your Website <span style=\"color:#dc2626;\">Should Sell.<\/span><\/div>\r\n    <div class=\"hitl8gaks\" style=\"animation:hitl8gak-slideup 0.7s ease both;animation-delay:0.3s;\">Custom-built websites with smart automation & AI-powered features.<\/div>\r\n    <div class=\"hitl8gakbl\"><div class=\"hitl8gakbi\"><span style=\"display:inline-block;width:5px;height:5px;border-radius:50%;background:#dc2626;flex-shrink:0;margin-right:7px;\"><\/span><span>SEO-optimized & lightning fast<\/span><\/div><div class=\"hitl8gakbi\"><span style=\"display:inline-block;width:5px;height:5px;border-radius:50%;background:#dc2626;flex-shrink:0;margin-right:7px;\"><\/span><span>Smart features built for your business<\/span><\/div><\/div>\r\n  <\/div>\r\n  \r\n  <div class=\"hitl8gakct\">\r\n    <button class=\"hitl8gakbtn\" style=\"animation:hitl8gak-pulse 2.5s ease-in-out infinite;animation-delay:1s;\">Get Free Consultation <span style=\"opacity:.9;\">\u2192<\/span><\/button>\r\n    <div class=\"hitl8gakbr\">hit.land<\/div>\r\n  <\/div>\r\n<\/a>\r\n<\/div><br \/>\n<\/p>\n<p>Special Analysis by Omanet | Navigate Oman&#8217;s Market<\/p>\n<p>The booming spring rose season in Al Jabal Al Akhdhar presents <strong>a strategic opportunity for businesses to capitalize on Oman&#8217;s unique blend of natural heritage and tourism<\/strong>, driving <strong>economic diversification through agriculture, manufacturing, and tourism services.<\/strong> Savvy investors and entrepreneurs should consider <strong>leveraging the growing visitor base and expanding value-added products such as rose water, essential oils, and cultural tourism packages<\/strong> while aligning with ongoing government promotional efforts to maximize impact.<\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The spring rose harvest season in Al Jabal Al Akhdhar, Oman, boosts tourism and the local economy. With 6,000 rose plants producing 30,000 litres of rose water annually, this cultural event attracts over 222,000 visitors, supporting family businesses and traditional industries.<\/p>\n","protected":false},"author":2,"featured_media":10574,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[481],"tags":[3287,399,4352],"class_list":["post-10573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tourism","tag-al-jabal-al-akhdhar","tag-economic-development","tag-rose-harvest-tourism"],"jetpack_featured_media_url":"https:\/\/omanet.om\/wp-content\/uploads\/2026\/04\/3346525.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/posts\/10573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/comments?post=10573"}],"version-history":[{"count":1,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/posts\/10573\/revisions"}],"predecessor-version":[{"id":10575,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/posts\/10573\/revisions\/10575"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/media\/10574"}],"wp:attachment":[{"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/media?parent=10573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/categories?post=10573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/tags?post=10573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}