{"id":10609,"date":"2026-04-09T17:51:00","date_gmt":"2026-04-09T13:51:00","guid":{"rendered":"https:\/\/omanet.om\/en\/news\/business\/salamair-boosts-omans-airline-strategy\/"},"modified":"2026-04-10T01:26:26","modified_gmt":"2026-04-09T21:26:26","slug":"salamair-boosts-omans-airline-strategy","status":"publish","type":"post","link":"https:\/\/omanet.om\/en\/news\/business\/salamair-boosts-omans-airline-strategy\/","title":{"rendered":"SalamAir Acquisition: Key Steps in Oman\u2019s Dual Airline Strategy and Its Impact on Business Opportunities"},"content":{"rendered":"<style>\r\n@keyframes hitv3sog-fadein{from{opacity:0;transform:translateY(14px)}to{opacity:1;transform:translateY(0)}}\r\n@keyframes hitv3sog-slideup{from{opacity:0;transform:translateY(20px)}to{opacity:1;transform:translateY(0)}}\r\n@keyframes hitv3sog-pulse{0%,100%{box-shadow:0 0 14px #dc262688}50%{box-shadow:0 0 32px #dc2626,0 0 60px #dc262655}}\r\n@keyframes hitv3sog-shimmer{0%,100%{opacity:0.3;transform:scaleX(0.4)}50%{opacity:1;transform:scaleX(1)}}\r\n@keyframes hitv3sog-glow{0%,100%{opacity:0.6}50%{opacity:1}}\r\n@keyframes hitv3sog-badge{from{opacity:0;transform:scale(0.8)}to{opacity:1;transform:scale(1)}}\r\n<\/style><style>\r\n.hitv3sogw{container-type:inline-size;width:100%;max-width:970px;margin:0 auto;box-sizing:border-box}\r\n.hitv3soga{display:flex;flex-direction:row;align-items:center;justify-content:space-between;width:100%;box-sizing:border-box;text-decoration:none;color:#fff;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,system-ui,sans-serif;position:relative;overflow:hidden;cursor:pointer;background:linear-gradient(135deg,#111118 0%,#080808 100%);border:1.5px solid rgba(255,255,255,0.08);border-radius:14px;gap:20px;padding:20px 40px;transition:border-color .2s}\r\n.hitv3soga:hover{border-color:#dc262688}\r\n.hitv3sogg1{position:absolute;inset:0;background:radial-gradient(ellipse at 50% 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solid rgba(255,255,255,0.18);backdrop-filter:blur(8px);-webkit-backdrop-filter:blur(8px);border-radius:20px;padding:3px 10px 3px 7px;margin-bottom:clamp(5px,0.6vw,9px);animation:hitv3sog-badge 0.5s ease both;\"><span style=\"display:inline-block;width:6px;height:6px;border-radius:50%;background:#dc2626;flex-shrink:0;\"><\/span><span style=\"font-size:clamp(8px,0.9vw,10px);font-weight:700;letter-spacing:0.07em;color:rgba(255,255,255,0.88);text-transform:uppercase;white-space:nowrap;\">EXCLUSIVE OMAN OFFER<\/span><\/div>\r\n    <div class=\"hitv3sogh\" style=\"animation:hitv3sog-slideup 0.7s ease both;animation-delay:0.15s;\">Websites For <span style=\"color:#dc2626;\">Omani Businesses.<\/span><\/div>\r\n    <div class=\"hitv3sogs\" style=\"animation:hitv3sog-slideup 0.7s ease both;animation-delay:0.3s;\">Empower your brand with custom digital solutions designed for high conversion and market dominance.<\/div>\r\n    <div class=\"hitv3sogbl\"><div class=\"hitv3sogbi\"><span style=\"display:inline-block;width:5px;height:5px;border-radius:50%;background:#dc2626;flex-shrink:0;margin-right:7px;\"><\/span><span>Responsive designs built for growth<\/span><\/div><div class=\"hitv3sogbi\"><span style=\"display:inline-block;width:5px;height:5px;border-radius:50%;background:#dc2626;flex-shrink:0;margin-right:7px;\"><\/span><span>Fast loading with smart automation<\/span><\/div><\/div>\r\n  <\/div>\r\n  \r\n  <div class=\"hitv3sogct\">\r\n    <button class=\"hitv3sogbtn\" style=\"animation:hitv3sog-pulse 2.5s ease-in-out infinite;animation-delay:1s;\">Build Your Free Website <span style=\"opacity:.9;\">\u2192<\/span><\/button>\r\n    <div class=\"hitv3sogbr\">hit.land<\/div>\r\n  <\/div>\r\n<\/a>\r\n<\/div>\n<p><\/p>\n<p><strong>International Law Firm Advises Oman Air on Acquisition of SalamAir<\/strong><\/p>\n<p>International law firm Bird &amp; Bird has acted as international counsel for Oman Air in its acquisition of <strong>90% of SalamAir&#8217;s issued share capital<\/strong>, marking a pivotal moment for the aviation sector in Oman. This transaction aligns with the Sultanate&#8217;s broader goals of enhancing its aviation industry while supporting its long-term economic and tourism ambitions.<\/p>\n<p>This acquisition is part of Oman Vision 2040, a strategy aimed at developing a <strong>comprehensive and sustainable national aviation ecosystem<\/strong>. Aviation has been identified as a crucial factor in achieving economic diversification and improving global connectivity.<\/p>\n<p>Under the government&#8217;s evolving dual airline strategy, both Oman Air and SalamAir will continue to operate as independent brands, each with unique identities, service offerings, and target markets. SalamAir will maintain its focus on the low-cost segment, while Oman Air will persist as the full-service national carrier. This alignment aims to enhance the overall aviation experience in Oman, providing passengers with increased options in both full-service and low-cost travel.<\/p>\n<p>The acquisition also aims to bolster the financial sustainability of Oman&#8217;s aviation sector. By enhancing collaboration between the two airlines, the government seeks to streamline cost structures, improve financial resilience, and strengthen revenue quality, including in aviation-related services such as ground handling. With the full support of the government, SalamAir is expected to further its role in expanding low-cost connectivity, boosting inbound tourism, and facilitating regional travel.<\/p>\n<p>Founded in 2016 and headquartered in Muscat, SalamAir is Oman\u2019s first low-cost airline. It operates an expanding network of domestic and regional routes across the Middle East, South Asia, and East Africa, playing a significant role in enhancing accessibility and promoting tourism growth.<\/p>\n<p>Oman Air, established in 1993 and also based in Muscat, serves as the national flag carrier. The airline operates a full-service network that spans the Middle East, Europe, Asia, and Africa, helping to position Oman as a premier destination for long-haul and regional travel.<\/p>\n<p>The Bird &amp; Bird corporate team was led by partner Simon Allport in London, with support from senior associate Will Holder and a broader team in Singapore. They also collaborated with local counsel Al Busaidy, Mansoor Jamal &amp; Co., led by partner Mansoor Malik.<\/p>\n<p><style>\r\n@keyframes hitl8gak-fadein{from{opacity:0;transform:translateY(14px)}to{opacity:1;transform:translateY(0)}}\r\n@keyframes hitl8gak-slideup{from{opacity:0;transform:translateY(20px)}to{opacity:1;transform:translateY(0)}}\r\n@keyframes hitl8gak-pulse{0%,100%{box-shadow:0 0 14px #dc262688}50%{box-shadow:0 0 32px #dc2626,0 0 60px #dc262655}}\r\n@keyframes hitl8gak-shimmer{0%,100%{opacity:0.3;transform:scaleX(0.4)}50%{opacity:1;transform:scaleX(1)}}\r\n@keyframes hitl8gak-glow{0%,100%{opacity:0.6}50%{opacity:1}}\r\n@keyframes hitl8gak-badge{from{opacity:0;transform:scale(0.8)}to{opacity:1;transform:scale(1)}}\r\n<\/style><style>\r\n.hitl8gakw{container-type:inline-size;width:100%;max-width:970px;margin:0 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solid rgba(255,255,255,0.18);backdrop-filter:blur(8px);-webkit-backdrop-filter:blur(8px);border-radius:20px;padding:3px 10px 3px 7px;margin-bottom:clamp(5px,0.6vw,9px);animation:hitl8gak-badge 0.5s ease both;\"><span style=\"display:inline-block;width:6px;height:6px;border-radius:50%;background:#dc2626;flex-shrink:0;\"><\/span><span style=\"font-size:clamp(8px,0.9vw,10px);font-weight:700;letter-spacing:0.07em;color:rgba(255,255,255,0.88);text-transform:uppercase;white-space:nowrap;\">EXCLUSIVE OFFER<\/span><\/div>\r\n    <div class=\"hitl8gakh\" style=\"animation:hitl8gak-slideup 0.7s ease both;animation-delay:0.15s;\">Your Website <span style=\"color:#dc2626;\">Should Sell.<\/span><\/div>\r\n    <div class=\"hitl8gaks\" style=\"animation:hitl8gak-slideup 0.7s ease both;animation-delay:0.3s;\">Custom-built websites with smart automation & AI-powered features.<\/div>\r\n    <div class=\"hitl8gakbl\"><div class=\"hitl8gakbi\"><span style=\"display:inline-block;width:5px;height:5px;border-radius:50%;background:#dc2626;flex-shrink:0;margin-right:7px;\"><\/span><span>SEO-optimized & lightning fast<\/span><\/div><div class=\"hitl8gakbi\"><span style=\"display:inline-block;width:5px;height:5px;border-radius:50%;background:#dc2626;flex-shrink:0;margin-right:7px;\"><\/span><span>Smart features built for your business<\/span><\/div><\/div>\r\n  <\/div>\r\n  \r\n  <div class=\"hitl8gakct\">\r\n    <button class=\"hitl8gakbtn\" style=\"animation:hitl8gak-pulse 2.5s ease-in-out infinite;animation-delay:1s;\">Get Free Consultation <span style=\"opacity:.9;\">\u2192<\/span><\/button>\r\n    <div class=\"hitl8gakbr\">hit.land<\/div>\r\n  <\/div>\r\n<\/a>\r\n<\/div><br \/>\n<\/p>\n<p><strong>Special Analysis by Omanet | Navigate Oman&#8217;s Market<\/strong><\/p>\n<p>The acquisition of SalamAir by Oman Air represents a significant <strong>opportunity for businesses in Oman<\/strong> to tap into a more integrated aviation sector that enhances <strong>tourism growth and connectivity<\/strong>. With the dual airline strategy, investors should consider the <strong>potential for increased passenger volume<\/strong> and <strong>expanded service offerings<\/strong>, while being mindful of operational efficiencies that could reshape competitive dynamics. Being strategic now can position entrepreneurs to benefit from this evolving landscape, aligning their ventures with Oman\u2019s <strong>Vision 2040 goals<\/strong>.<\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>International law firm Bird &#038; Bird advised Oman Air on acquiring 90% of SalamAir, Oman\u2019s primary low-cost carrier. This marks a key move in enhancing the aviation sector, aligning with Oman Vision 2040. The dual airline strategy allows both carriers to serve distinct markets effectively.<\/p>\n","protected":false},"author":2,"featured_media":10610,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[114],"tags":[436,476,3149],"class_list":["post-10609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-aviation","tag-oman-air","tag-salamair"],"jetpack_featured_media_url":"https:\/\/omanet.om\/wp-content\/uploads\/2026\/04\/3347508.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/posts\/10609","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/comments?post=10609"}],"version-history":[{"count":1,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/posts\/10609\/revisions"}],"predecessor-version":[{"id":10611,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/posts\/10609\/revisions\/10611"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/media\/10610"}],"wp:attachment":[{"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/media?parent=10609"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/categories?post=10609"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/tags?post=10609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}