{"id":10792,"date":"2026-04-15T07:32:00","date_gmt":"2026-04-15T03:32:00","guid":{"rendered":"https:\/\/omanet.om\/en\/news\/economy\/refreshers-battle-heats-up\/"},"modified":"2026-04-15T17:07:36","modified_gmt":"2026-04-15T13:07:36","slug":"refreshers-battle-heats-up","status":"publish","type":"post","link":"https:\/\/omanet.om\/en\/news\/economy\/refreshers-battle-heats-up\/","title":{"rendered":"Battle Over Refreshers Heats Up: What It Means for Beverage Businesses and Investors in Oman"},"content":{"rendered":"<style>\r\n@keyframes hitv3sog-fadein{from{opacity:0;transform:translateY(14px)}to{opacity:1;transform:translateY(0)}}\r\n@keyframes hitv3sog-slideup{from{opacity:0;transform:translateY(20px)}to{opacity:1;transform:translateY(0)}}\r\n@keyframes hitv3sog-pulse{0%,100%{box-shadow:0 0 14px #dc262688}50%{box-shadow:0 0 32px #dc2626,0 0 60px #dc262655}}\r\n@keyframes hitv3sog-shimmer{0%,100%{opacity:0.3;transform:scaleX(0.4)}50%{opacity:1;transform:scaleX(1)}}\r\n@keyframes hitv3sog-glow{0%,100%{opacity:0.6}50%{opacity:1}}\r\n@keyframes hitv3sog-badge{from{opacity:0;transform:scale(0.8)}to{opacity:1;transform:scale(1)}}\r\n<\/style><style>\r\n.hitv3sogw{container-type:inline-size;width:100%;max-width:970px;margin:0 auto;box-sizing:border-box}\r\n.hitv3soga{display:flex;flex-direction:row;align-items:center;justify-content:space-between;width:100%;box-sizing:border-box;text-decoration:none;color:#fff;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,system-ui,sans-serif;position:relative;overflow:hidden;cursor:pointer;background:linear-gradient(135deg,#111118 0%,#080808 100%);border:1.5px solid rgba(255,255,255,0.08);border-radius:14px;gap:20px;padding:20px 40px;transition:border-color .2s}\r\n.hitv3soga:hover{border-color:#dc262688}\r\n.hitv3sogg1{position:absolute;inset:0;background:radial-gradient(ellipse at 50% 0%,rgba(220,38,38,0.35),transparent 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solid rgba(255,255,255,0.18);backdrop-filter:blur(8px);-webkit-backdrop-filter:blur(8px);border-radius:20px;padding:3px 10px 3px 7px;margin-bottom:clamp(5px,0.6vw,9px);animation:hitv3sog-badge 0.5s ease both;\"><span style=\"display:inline-block;width:6px;height:6px;border-radius:50%;background:#dc2626;flex-shrink:0;\"><\/span><span style=\"font-size:clamp(8px,0.9vw,10px);font-weight:700;letter-spacing:0.07em;color:rgba(255,255,255,0.88);text-transform:uppercase;white-space:nowrap;\">EXCLUSIVE OMAN OFFER<\/span><\/div>\r\n    <div class=\"hitv3sogh\" style=\"animation:hitv3sog-slideup 0.7s ease both;animation-delay:0.15s;\">Websites For <span style=\"color:#dc2626;\">Omani Businesses.<\/span><\/div>\r\n    <div class=\"hitv3sogs\" style=\"animation:hitv3sog-slideup 0.7s ease both;animation-delay:0.3s;\">Empower your brand with custom digital solutions designed for high conversion and market dominance.<\/div>\r\n    <div class=\"hitv3sogbl\"><div class=\"hitv3sogbi\"><span style=\"display:inline-block;width:5px;height:5px;border-radius:50%;background:#dc2626;flex-shrink:0;margin-right:7px;\"><\/span><span>Responsive designs built for growth<\/span><\/div><div class=\"hitv3sogbi\"><span style=\"display:inline-block;width:5px;height:5px;border-radius:50%;background:#dc2626;flex-shrink:0;margin-right:7px;\"><\/span><span>Fast loading with smart automation<\/span><\/div><\/div>\r\n  <\/div>\r\n  \r\n  <div class=\"hitv3sogct\">\r\n    <button class=\"hitv3sogbtn\" style=\"animation:hitv3sog-pulse 2.5s ease-in-out infinite;animation-delay:1s;\">Build Your Free Website <span style=\"opacity:.9;\">\u2192<\/span><\/button>\r\n    <div class=\"hitv3sogbr\">hit.land<\/div>\r\n  <\/div>\r\n<\/a>\r\n<\/div>\n<p><\/p>\n<p>At Caribou Coffee, customers can enjoy a Strawberry Coconutmilk Refresher, while Taco Bell offers a Dragonfruit Berry Aqua Refresca. Sonic recently launched a line featuring a Mango Peach Sparkling Refresher. The competition among refreshers is set to escalate with McDonald\u2019s entering the market.<\/p>\n<p>Starting in May, McDonald\u2019s will introduce a vibrant lineup of fruit-flavored refreshers alongside crafted or &#8220;dirty&#8221; sodas, such as Sprite mixed with blueberry syrup and topped with whipped foam.<\/p>\n<p>Refreshers are defined by being cold and visually striking. Alyssa Buetikofer, chief marketing and customer experience officer for McDonald\u2019s 14,000 U.S. locations, described them as \u201cvery Instagrammable.\u201d Beyond that, refreshers vary widely\u2014they may be based on lemonade, green tea, sparkling water, coconut milk, and can be either caffeinated or not.<\/p>\n<p>For McDonald\u2019s, refreshers are more than just attractive beverages; they are a strategic tool to attract younger customers, especially Gen Z and Gen Alpha, and to expand menu options beyond traditional mealtimes. Charlie Newberger, head of beverages and desserts at McDonald\u2019s, noted the category&#8217;s appeal and growth among younger consumers.<\/p>\n<p>Additionally, beverages generally yield higher profits than food items, and refreshers often command a premium price compared to fountain sodas. This is crucial as rising costs for ingredients and labor force many customers to opt for value meals over pricier options.<\/p>\n<p>Scott Murphy, chief brand officer at Inspire Brands (owner of Dunkin\u2019 and Sonic), highlighted the high margins of beverages. He noted that refreshers have significantly driven incremental sales growth over recent years. Dunkin\u2019 introduced its citrus refresher line in 2020, and iced drinks\u2014including refreshers\u2014have overtaken hot beverages in sales.<\/p>\n<p>The rapid growth of refreshers at Dunkin\u2019 brought logistical challenges like increasing ice production and sourcing more cups, as the chain sells over 1 billion iced beverages annually.<\/p>\n<p>Due to the broad and varied nature of refreshers, accurately measuring the market&#8217;s size and growth is challenging. David Henkes of Technomic explained that refreshers cut across multiple categories, while Claire Conaghan of Datassential remarked that the term &#8220;refresher&#8221; is loosely applied\u2014sometimes just to a strawberry lemonade.<\/p>\n<p>Starbucks is widely credited with popularizing the refresher in 2012 with its Very Berry Hibiscus, a low-calorie drink with blackberry juice, hibiscus, green coffee extract, and blackberries. Today, refreshers generate $2 billion annually for Starbucks, which recently added a higher-caffeine energy refresher line.<\/p>\n<p>McDonald\u2019s has been exploring beverage innovations for years. In 2023, it launched CosMc\u2019s, space-themed drive-thrus focused mainly on drinks to gauge customer interest in simpler beverage menus compared to Starbucks\u2019 customizable offerings. This initiative revealed a consumer desire for some sweetness and dairy control without overwhelming choices.<\/p>\n<p>Although the standalone CosMc\u2019s closed last spring, McDonald\u2019s began piloting refreshers and dirty sodas at 500 stores in September. During development, the company made adjustments such as removing freeze-dried strawberries from a drink to cut costs, though this reduced customer appeal. They also worked with suppliers to resize boba pearls for easier consumption with standard straws.<\/p>\n<p>At McDonald\u2019s Chicago test kitchen, menu innovation manager Todd Manisco demonstrated making a sweeter lemonade-based refresher with strawberry-watermelon syrup and dried strawberries, poured over ice into McDonald\u2019s signature plastic cup.<\/p>\n<p>Franchisee Scott Rodrick emphasized the new drink line requires minimal store investment and space. He expects competitively priced refreshers supported by a strong advertising campaign to help McDonald\u2019s stand out in the crowded market.<\/p>\n<p>\u201cWe may be late to the party,\u201d Rodrick said, \u201cbut we are the most interesting guest.\u201d<\/p>\n<p><em>This article originally appeared in<\/em> <a href=\"https:\/\/www.nytimes.com\/2026\/04\/13\/business\/mcdonalds-drinks-refreshers-dirty-soda.html\" rel=\"nofollow noopener\" target=\"_blank\"><em>The New York Times<\/em><\/a>.<\/p>\n<p><style>\r\n@keyframes hitl8gak-fadein{from{opacity:0;transform:translateY(14px)}to{opacity:1;transform:translateY(0)}}\r\n@keyframes hitl8gak-slideup{from{opacity:0;transform:translateY(20px)}to{opacity:1;transform:translateY(0)}}\r\n@keyframes hitl8gak-pulse{0%,100%{box-shadow:0 0 14px #dc262688}50%{box-shadow:0 0 32px #dc2626,0 0 60px #dc262655}}\r\n@keyframes hitl8gak-shimmer{0%,100%{opacity:0.3;transform:scaleX(0.4)}50%{opacity:1;transform:scaleX(1)}}\r\n@keyframes 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solid rgba(255,255,255,0.18);backdrop-filter:blur(8px);-webkit-backdrop-filter:blur(8px);border-radius:20px;padding:3px 10px 3px 7px;margin-bottom:clamp(5px,0.6vw,9px);animation:hitl8gak-badge 0.5s ease both;\"><span style=\"display:inline-block;width:6px;height:6px;border-radius:50%;background:#dc2626;flex-shrink:0;\"><\/span><span style=\"font-size:clamp(8px,0.9vw,10px);font-weight:700;letter-spacing:0.07em;color:rgba(255,255,255,0.88);text-transform:uppercase;white-space:nowrap;\">EXCLUSIVE OFFER<\/span><\/div>\r\n    <div class=\"hitl8gakh\" style=\"animation:hitl8gak-slideup 0.7s ease both;animation-delay:0.15s;\">Your Website <span style=\"color:#dc2626;\">Should Sell.<\/span><\/div>\r\n    <div class=\"hitl8gaks\" style=\"animation:hitl8gak-slideup 0.7s ease both;animation-delay:0.3s;\">Custom-built websites with smart automation & AI-powered features.<\/div>\r\n    <div class=\"hitl8gakbl\"><div class=\"hitl8gakbi\"><span style=\"display:inline-block;width:5px;height:5px;border-radius:50%;background:#dc2626;flex-shrink:0;margin-right:7px;\"><\/span><span>SEO-optimized & lightning fast<\/span><\/div><div class=\"hitl8gakbi\"><span style=\"display:inline-block;width:5px;height:5px;border-radius:50%;background:#dc2626;flex-shrink:0;margin-right:7px;\"><\/span><span>Smart features built for your business<\/span><\/div><\/div>\r\n  <\/div>\r\n  \r\n  <div class=\"hitl8gakct\">\r\n    <button class=\"hitl8gakbtn\" style=\"animation:hitl8gak-pulse 2.5s ease-in-out infinite;animation-delay:1s;\">Get Free Consultation <span style=\"opacity:.9;\">\u2192<\/span><\/button>\r\n    <div class=\"hitl8gakbr\">hit.land<\/div>\r\n  <\/div>\r\n<\/a>\r\n<\/div><br \/>\n<\/p>\n<p>Special Analysis by Omanet | Navigate Oman&#8217;s Market<\/p>\n<p>The global surge in vibrant, customizable refreshers by major chains like McDonald\u2019s highlights a <strong>significant opportunity for Omani businesses to innovate in the beverage sector<\/strong>, especially targeting younger, social-media-savvy consumers. For investors and entrepreneurs, <strong>capitalizing on high-margin, Instagrammable drinks could drive growth and help differentiate offerings amid rising food costs<\/strong>. However, brands must balance product appeal with operational efficiency, learning from challenges faced by global players in scaling these product lines successfully.<\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>At Caribou Coffee, try a Strawberry Coconutmilk Refresher. Taco Bell has a Dragonfruit Berry Aqua Refresca, and Sonic offers a Mango Peach Sparkling Refresher. McDonald&#8217;s will debut colorful fruit-flavored refreshers and crafted sodas in May, targeting Gen Z and boosting profits with trendy, Instagrammable drinks.<\/p>\n","protected":false},"author":10,"featured_media":10793,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[482],"tags":[4410,4411,4409],"class_list":["post-10792","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economy","tag-fast-food-drinks","tag-mcdonalds-beverages","tag-refreshers"],"jetpack_featured_media_url":"https:\/\/omanet.om\/wp-content\/uploads\/2026\/04\/3353195.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/posts\/10792","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/comments?post=10792"}],"version-history":[{"count":1,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/posts\/10792\/revisions"}],"predecessor-version":[{"id":10794,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/posts\/10792\/revisions\/10794"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/media\/10793"}],"wp:attachment":[{"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/media?parent=10792"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/categories?post=10792"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/tags?post=10792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}