{"id":10869,"date":"2026-04-18T15:33:00","date_gmt":"2026-04-18T11:33:00","guid":{"rendered":"https:\/\/omanet.om\/en\/news\/economy\/nama-water-treated-reuse-drive\/"},"modified":"2026-04-19T02:35:38","modified_gmt":"2026-04-18T22:35:38","slug":"nama-water-treated-reuse-drive","status":"publish","type":"post","link":"https:\/\/omanet.om\/en\/news\/economy\/nama-water-treated-reuse-drive\/","title":{"rendered":"Nama Water Expands Treated Water Reuse Drive: What This Means for Sustainable Business Growth in Oman"},"content":{"rendered":"<style>\r\n@keyframes hitv3sog-fadein{from{opacity:0;transform:translateY(14px)}to{opacity:1;transform:translateY(0)}}\r\n@keyframes hitv3sog-slideup{from{opacity:0;transform:translateY(20px)}to{opacity:1;transform:translateY(0)}}\r\n@keyframes hitv3sog-pulse{0%,100%{box-shadow:0 0 14px #dc262688}50%{box-shadow:0 0 32px #dc2626,0 0 60px #dc262655}}\r\n@keyframes 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solid rgba(255,255,255,0.18);backdrop-filter:blur(8px);-webkit-backdrop-filter:blur(8px);border-radius:20px;padding:3px 10px 3px 7px;margin-bottom:clamp(5px,0.6vw,9px);animation:hitv3sog-badge 0.5s ease both;\"><span style=\"display:inline-block;width:6px;height:6px;border-radius:50%;background:#dc2626;flex-shrink:0;\"><\/span><span style=\"font-size:clamp(8px,0.9vw,10px);font-weight:700;letter-spacing:0.07em;color:rgba(255,255,255,0.88);text-transform:uppercase;white-space:nowrap;\">EXCLUSIVE OMAN OFFER<\/span><\/div>\r\n    <div class=\"hitv3sogh\" style=\"animation:hitv3sog-slideup 0.7s ease both;animation-delay:0.15s;\">Websites For <span style=\"color:#dc2626;\">Omani Businesses.<\/span><\/div>\r\n    <div class=\"hitv3sogs\" style=\"animation:hitv3sog-slideup 0.7s ease both;animation-delay:0.3s;\">Empower your brand with custom digital solutions designed for high conversion and market dominance.<\/div>\r\n    <div class=\"hitv3sogbl\"><div class=\"hitv3sogbi\"><span style=\"display:inline-block;width:5px;height:5px;border-radius:50%;background:#dc2626;flex-shrink:0;margin-right:7px;\"><\/span><span>Responsive designs built for growth<\/span><\/div><div class=\"hitv3sogbi\"><span style=\"display:inline-block;width:5px;height:5px;border-radius:50%;background:#dc2626;flex-shrink:0;margin-right:7px;\"><\/span><span>Fast loading with smart automation<\/span><\/div><\/div>\r\n  <\/div>\r\n  \r\n  <div class=\"hitv3sogct\">\r\n    <button class=\"hitv3sogbtn\" style=\"animation:hitv3sog-pulse 2.5s ease-in-out infinite;animation-delay:1s;\">Build Your Free Website <span style=\"opacity:.9;\">\u2192<\/span><\/button>\r\n    <div class=\"hitv3sogbr\">hit.land<\/div>\r\n  <\/div>\r\n<\/a>\r\n<\/div>\n<p><\/p>\n<p><strong>MUSCAT:<\/strong> Nama Water Services is advancing the reuse of treated water as part of a comprehensive strategy to strengthen water security and promote the green economy. This initiative focuses on maximising the economic value of every cubic metre of treated water through its Manhal Nama programme.<\/p>\n<p>The company explained that this approach marks a transition from traditional resource management towards value-based water management. This shift enhances operational efficiency and environmental sustainability, aligning with the goals of Oman Vision 2040. Efforts are concentrated on optimising the use of treated water across various sectors.<\/p>\n<p>Eng Issam bin Munir al Ismaili, Chief Officer of Digital and Commercial Services, stated that Manhal Nama has become a vital element of the water economy. It supports sectors in managing demand more efficiently and cost-effectively. He emphasised that treated water is no longer viewed merely as a service, but as a practical solution that delivers efficiency, sustainability, and ease of use.<\/p>\n<p>Nama Water Services employs advanced treatment technologies to improve water quality and operational performance. This ensures safe reuse of treated water in agriculture, industry, and landscaping irrigation, complying with both national and international standards. These measures also reduce environmental impact and promote sustainable resource management.<\/p>\n<p>Data at the end of 2025 shows a 36 percent increase in the number of Manhal Nama beneficiaries compared to 2024, reflecting growing demand and rising confidence in treated water solutions. This trend highlights a broader movement towards more efficient and sustainable water consumption.<\/p>\n<p>The company is also developing flexible operational models that tailor water quality to specific usage needs, enabling customers to maximise efficiency and economic benefits. It continues to encourage the adoption of treated water as a reliable alternative resource.<\/p>\n<p>As part of its expansion plan, Nama Water Services is investing in treatment networks and infrastructure while implementing automated monitoring systems to improve service quality and operational efficiency.<\/p>\n<p>Notable projects include a treated water distribution scheme in Al Shakhakhit, Wilayat of Barka, currently serving about 60 farms, with over 100 new connection requests pending. Additionally, a strategic pipeline in Al Dakhiliyah Governorate, linking the wilayats of Nizwa and Manah over more than 12 kilometres, is expected to be commissioned soon, enhancing access to sustainable water resources.<\/p>\n<p>Nama Water Services highlighted the numerous benefits of treated water usage, such as reducing dependence on freshwater, conserving natural reserves, lowering operational costs, and improving allocation efficiency. The company continues to promote Manhal Nama\u2019s wider adoption, emphasising its critical role in building a more efficient and sustainable water system that supports Oman\u2019s long-term development.<\/p>\n<p><style>\r\n@keyframes hitl8gak-fadein{from{opacity:0;transform:translateY(14px)}to{opacity:1;transform:translateY(0)}}\r\n@keyframes hitl8gak-slideup{from{opacity:0;transform:translateY(20px)}to{opacity:1;transform:translateY(0)}}\r\n@keyframes hitl8gak-pulse{0%,100%{box-shadow:0 0 14px #dc262688}50%{box-shadow:0 0 32px #dc2626,0 0 60px #dc262655}}\r\n@keyframes hitl8gak-shimmer{0%,100%{opacity:0.3;transform:scaleX(0.4)}50%{opacity:1;transform:scaleX(1)}}\r\n@keyframes hitl8gak-glow{0%,100%{opacity:0.6}50%{opacity:1}}\r\n@keyframes hitl8gak-badge{from{opacity:0;transform:scale(0.8)}to{opacity:1;transform:scale(1)}}\r\n<\/style><style>\r\n.hitl8gakw{container-type:inline-size;width:100%;max-width:970px;margin:0 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solid rgba(255,255,255,0.18);backdrop-filter:blur(8px);-webkit-backdrop-filter:blur(8px);border-radius:20px;padding:3px 10px 3px 7px;margin-bottom:clamp(5px,0.6vw,9px);animation:hitl8gak-badge 0.5s ease both;\"><span style=\"display:inline-block;width:6px;height:6px;border-radius:50%;background:#dc2626;flex-shrink:0;\"><\/span><span style=\"font-size:clamp(8px,0.9vw,10px);font-weight:700;letter-spacing:0.07em;color:rgba(255,255,255,0.88);text-transform:uppercase;white-space:nowrap;\">EXCLUSIVE OFFER<\/span><\/div>\r\n    <div class=\"hitl8gakh\" style=\"animation:hitl8gak-slideup 0.7s ease both;animation-delay:0.15s;\">Your Website <span style=\"color:#dc2626;\">Should Sell.<\/span><\/div>\r\n    <div class=\"hitl8gaks\" style=\"animation:hitl8gak-slideup 0.7s ease both;animation-delay:0.3s;\">Custom-built websites with smart automation & AI-powered features.<\/div>\r\n    <div class=\"hitl8gakbl\"><div class=\"hitl8gakbi\"><span style=\"display:inline-block;width:5px;height:5px;border-radius:50%;background:#dc2626;flex-shrink:0;margin-right:7px;\"><\/span><span>SEO-optimized & lightning fast<\/span><\/div><div class=\"hitl8gakbi\"><span style=\"display:inline-block;width:5px;height:5px;border-radius:50%;background:#dc2626;flex-shrink:0;margin-right:7px;\"><\/span><span>Smart features built for your business<\/span><\/div><\/div>\r\n  <\/div>\r\n  \r\n  <div class=\"hitl8gakct\">\r\n    <button class=\"hitl8gakbtn\" style=\"animation:hitl8gak-pulse 2.5s ease-in-out infinite;animation-delay:1s;\">Get Free Consultation <span style=\"opacity:.9;\">\u2192<\/span><\/button>\r\n    <div class=\"hitl8gakbr\">hit.land<\/div>\r\n  <\/div>\r\n<\/a>\r\n<\/div><br \/>\n<\/p>\n<p>Special Analysis by Omanet | Navigate Oman&#8217;s Market<\/p>\n<p>Nama Water Services\u2019 Manhal Nama initiative signals a <strong>strategic shift towards value-based water management<\/strong>, presenting a critical opportunity for Omani businesses to leverage treated water as a cost-efficient and sustainable resource. As demand surges, <strong>investors and entrepreneurs should prioritize ventures in water reuse technologies and infrastructure<\/strong>, aligning with Oman Vision 2040\u2019s goals and positioning themselves at the forefront of the emerging green economy. This evolution also <strong>mitigates risks related to freshwater scarcity<\/strong>, making treated water a pivotal element in securing long-term operational resilience.<\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nama Water Services is advancing treated water reuse under its Manhal Nama initiative to boost water security and support the green economy. The approach enhances operational efficiency, sustainability, and economic value, aligning with Oman Vision 2040 and promoting efficient water use across sectors.<\/p>\n","protected":false},"author":2,"featured_media":10870,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[482],"tags":[3083,4435,4436],"class_list":["post-10869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economy","tag-sustainable-water-management","tag-treated-water","tag-water-reuse"],"jetpack_featured_media_url":"https:\/\/omanet.om\/wp-content\/uploads\/2026\/04\/3356449.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/posts\/10869","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/comments?post=10869"}],"version-history":[{"count":1,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/posts\/10869\/revisions"}],"predecessor-version":[{"id":10871,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/posts\/10869\/revisions\/10871"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/media\/10870"}],"wp:attachment":[{"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/media?parent=10869"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/categories?post=10869"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/tags?post=10869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}