{"id":11658,"date":"2026-05-15T15:05:23","date_gmt":"2026-05-15T11:05:23","guid":{"rendered":"https:\/\/omanet.om\/?p=11658"},"modified":"2026-05-15T15:05:24","modified_gmt":"2026-05-15T11:05:24","slug":"zad-international-united-enters-omans-fb-market-with-five-proprietary-brands","status":"publish","type":"post","link":"https:\/\/omanet.om\/en\/news\/zad-international-united-enters-omans-fb-market-with-five-proprietary-brands\/","title":{"rendered":"Zad International United Enters Oman’s F&B Market with Five Proprietary Brands"},"content":{"rendered":"\n

Muscat, Oman \u2014 May 2026<\/strong><\/p>\n\n\n\n

In one of the most significant food and beverage market entries in Oman this year, Zad International United LLC<\/strong> \u2014 a privately held F&B holding group \u2014 has announced the launch and expansion of its full brand portfolio across the Sultanate of Oman.<\/p>\n\n\n\n

The group, headquartered at Business Tower, Muscat Hills<\/strong>, operates with a unique full-ownership and centralized control model that distinguishes it from traditional franchise-driven operators. Unlike companies that license third-party brands, Zad International creates, develops, and operates all of its brands internally \u2014 maintaining direct oversight of everything from culinary direction and recipe standardization to operational systems and market deployment.<\/p>\n\n\n\n

Five Brands, One Vision<\/h3>\n\n\n\n

Zad International currently operates five proprietary F&B brands, each targeting a distinct segment of the market:<\/p>\n\n\n\n

1. The Roasted<\/a><\/strong> \u2014 The group’s high-volume flagship concept, built around open-flame mastery and a strict “No Frozen Chicken” policy. Designed for industrial-scale output without compromising quality, The Roasted has quickly become a reference point for fire-grilled dining in the region.<\/p>\n\n\n\n

2. Machboos<\/a><\/strong> \u2014 A concept dedicated to preserving the authentic flavors of Khaleeji cuisine. Machboos honors traditional recipes through a modern operational lens, designed to maintain culinary integrity with absolute consistency across all locations.<\/p>\n\n\n\n

3. Shay<\/a><\/strong> \u2014 Elevating tea into a luxury retail experience. Shay offers curated global tea selections served in a professionally managed environment designed for the lifestyle-driven consumer.<\/p>\n\n\n\n

4. Tandoor Republic<\/a><\/strong> \u2014 Exploring the vast culinary map of India with authentic regional recipes and traditional tandoor techniques. A structured concept built for multi-location scale and depth.<\/p>\n\n\n\n

5. Brew and Bake<\/a><\/strong> \u2014 A sustainable artisan coffee and bakery concept built on the belief that a caf\u00e9 should be more than just coffee. Positioned in the third-wave coffee movement, Brew and Bake combines precision brewing with freshly baked goods.<\/p>\n\n\n\n

A System-Driven Approach to Scale<\/h3>\n\n\n\n

What sets Zad International apart in the regional F&B landscape is its institutional approach to brand management. The group utilizes unified Standard Operating Procedures (SOPs), optimized kitchen workflows, and centralized control systems to guarantee a consistent customer experience across all locations.<\/p>\n\n\n\n

“We do not just open restaurants; we build proprietary brands with full ownership and control, designed for the global stage,” said Hany Al Sayyadi<\/strong>, CEO and Owner of Zad International United.<\/p>\n\n\n\n

Karim Abd El Razek<\/strong>, Founder and Managing Director, added: “Every brand under Zad International goes through rigorous development and testing before it reaches the market. We only expand when a concept has achieved operational maturity \u2014 this discipline is what allows us to maintain quality at scale.”<\/p>\n\n\n\n

15 Locations Across Oman in 2026<\/h3>\n\n\n\n

The group has confirmed a structured rollout plan that will see all five brands operating across a network of 15 locations in Oman during 2026<\/strong>. Expansion is managed with controlled pacing to ensure consistency and operational stability, rather than rushing to market with unproven concepts.<\/p>\n\n\n\n

Oman serves as the group’s core development market and operational headquarters, with regional expansion planned across the wider GCC<\/strong> and selected international markets<\/strong> based on strategic evaluation and operational readiness.<\/p>\n\n\n\n

Franchise and Partnership Opportunities<\/h3>\n\n\n\n

Zad International has also signaled its readiness for franchise partnerships, though with a characteristically disciplined approach. Brands are made available for franchising only after reaching full operational maturity \u2014 including proven performance, stable systems, and the ability to be replicated without compromising quality or brand integrity.<\/p>\n\n\n\n

The group focuses on master franchise partnerships<\/strong> with high-performance operators in GCC and global markets, and interested parties can submit inquiries directly through the company’s website.<\/p>\n\n\n\n

A Growing Force in Oman’s Dining Scene<\/h3>\n\n\n\n

The Sultanate of Oman has seen rapid growth in its food and beverage sector in recent years, driven by increasing tourism numbers, a young and brand-conscious population, and government initiatives supporting private sector investment in hospitality and retail. Zad International’s entry into the market with a structured, multi-brand portfolio positions the group as a significant new player in this evolving landscape.<\/p>\n\n\n\n

With its emphasis on operational discipline, full brand ownership, culinary authenticity, and system-driven scalability<\/strong>, Zad International United represents a new breed of F&B operator in the region \u2014 one that combines the ambition of global hospitality groups with the agility and control of a privately held enterprise.<\/p>\n\n\n\n

\n\n\n\n

About Zad International United LLC<\/h3>\n\n\n\n

Zad International United LLC is a privately held food and beverage holding group focused on the creation, ownership, operation, and long-term development of proprietary F&B brands. The group operates with a full ownership and control model, overseeing every stage of brand development \u2014 from concept ideation and culinary direction to operational systems, market deployment, and multi-unit expansion. Headquartered at Business Tower, Muscat Hills, Sultanate of Oman.<\/p>\n\n\n\n

Website:<\/strong> zadinternational.co<\/a> LinkedIn:<\/strong> Zad International United LLC<\/a> Phone:<\/strong> +968 9285 0888<\/p>\n","protected":false},"excerpt":{"rendered":"

The privately held food and beverage holding group announces an ambitious structured expansion across the Sultanate, bringing a portfolio of fully-owned restaurant and caf\u00e9 concepts to key locations in Muscat and beyond.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[113,114],"tags":[],"class_list":["post-11658","post","type-post","status-publish","format-standard","hentry","category-news","category-business"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/posts\/11658","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/comments?post=11658"}],"version-history":[{"count":1,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/posts\/11658\/revisions"}],"predecessor-version":[{"id":11660,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/posts\/11658\/revisions\/11660"}],"wp:attachment":[{"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/media?parent=11658"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/categories?post=11658"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/tags?post=11658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}