{"id":1923,"date":"2025-07-23T18:43:00","date_gmt":"2025-07-23T14:43:00","guid":{"rendered":"https:\/\/omanet.om\/en\/news\/business\/jabal-shams-welcomes-first-coffee-farm\/"},"modified":"2025-07-24T00:19:27","modified_gmt":"2025-07-23T20:19:27","slug":"jabal-shams-welcomes-first-coffee-farm","status":"publish","type":"post","link":"https:\/\/omanet.om\/en\/news\/business\/jabal-shams-welcomes-first-coffee-farm\/","title":{"rendered":"First Coffee Farm Launches in Jabal Shams: What This Means for Investment Opportunities in Oman\u2019s Agricultural Sector"},"content":{"rendered":"<style>\r\n@keyframes hitv3sog-fadein{from{opacity:0;transform:translateY(14px)}to{opacity:1;transform:translateY(0)}}\r\n@keyframes hitv3sog-slideup{from{opacity:0;transform:translateY(20px)}to{opacity:1;transform:translateY(0)}}\r\n@keyframes hitv3sog-pulse{0%,100%{box-shadow:0 0 14px #dc262688}50%{box-shadow:0 0 32px #dc2626,0 0 60px #dc262655}}\r\n@keyframes 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solid rgba(255,255,255,0.18);backdrop-filter:blur(8px);-webkit-backdrop-filter:blur(8px);border-radius:20px;padding:3px 10px 3px 7px;margin-bottom:clamp(5px,0.6vw,9px);animation:hitv3sog-badge 0.5s ease both;\"><span style=\"display:inline-block;width:6px;height:6px;border-radius:50%;background:#dc2626;flex-shrink:0;\"><\/span><span style=\"font-size:clamp(8px,0.9vw,10px);font-weight:700;letter-spacing:0.07em;color:rgba(255,255,255,0.88);text-transform:uppercase;white-space:nowrap;\">EXCLUSIVE OMAN OFFER<\/span><\/div>\r\n    <div class=\"hitv3sogh\" style=\"animation:hitv3sog-slideup 0.7s ease both;animation-delay:0.15s;\">Websites For <span style=\"color:#dc2626;\">Omani Businesses.<\/span><\/div>\r\n    <div class=\"hitv3sogs\" style=\"animation:hitv3sog-slideup 0.7s ease both;animation-delay:0.3s;\">Empower your brand with custom digital solutions designed for high conversion and market dominance.<\/div>\r\n    <div class=\"hitv3sogbl\"><div class=\"hitv3sogbi\"><span style=\"display:inline-block;width:5px;height:5px;border-radius:50%;background:#dc2626;flex-shrink:0;margin-right:7px;\"><\/span><span>Responsive designs built for growth<\/span><\/div><div class=\"hitv3sogbi\"><span style=\"display:inline-block;width:5px;height:5px;border-radius:50%;background:#dc2626;flex-shrink:0;margin-right:7px;\"><\/span><span>Fast loading with smart automation<\/span><\/div><\/div>\r\n  <\/div>\r\n  \r\n  <div class=\"hitv3sogct\">\r\n    <button class=\"hitv3sogbtn\" style=\"animation:hitv3sog-pulse 2.5s ease-in-out infinite;animation-delay:1s;\">Build Your Free Website <span style=\"opacity:.9;\">\u2192<\/span><\/button>\r\n    <div class=\"hitv3sogbr\">hit.land<\/div>\r\n  <\/div>\r\n<\/a>\r\n<\/div>\n<p><\/p>\n<h3>Strategic Coffee Cultivation Initiative Launched in Jabal Shams<\/h3>\n<p><strong>Muscat<\/strong>: In a significant effort to advance high-altitude agriculture and expand Oman\u2019s specialty crop offerings, the Coffee Farm Company, under the leadership of founder and CEO Said al Wardi, has inaugurated a commercial coffee cultivation project in Jabal Shams. This initiative aims to plant 6,000 coffee seedlings by 2027, establishing Oman as a prospective producer of high-quality Arabica coffee.<\/p>\n<p>The project commenced with the planting of 300 seedlings from the Yemeni Udaini variety, recognized as one of the oldest and most esteemed Arabica strains globally. The target is to increase this number to 5,000 seedlings by 2026, culminating in 6,000 by 2027. These crops are being cultivated at elevations ideal for specialty-grade coffee, with Jabal Shams providing the optimal conditions of altitude, temperature, and humidity.<\/p>\n<p>&quot;The climate in Oman\u2019s highlands is more suitable for coffee than many people realize,&quot; said Al Wardi. &quot;This isn\u2019t about hobby farming; it\u2019s a serious agricultural and economic opportunity aligned with national goals.&quot;<\/p>\n<p>This initiative marks one of the first significant coffee cultivation projects in Oman. Although coffee is not indigenous to the country, its mountainous regions, particularly in Al Dakhiliyah and <a href=\"https:\/\/omanet.om\/en\/resources\/dhofar-governorate\/\" target=\"_blank\" rel=\"noopener\" title=\"Dhofar\" data-wpil-monitor-id=\"15\">Dhofar<\/a>, have demonstrated promising potential for experimental growth.<\/p>\n<p>One early challenge faced by the company was sourcing viable coffee seedlings. &quot;Most countries classify coffee as a strategic crop and impose restrictions on seed exports,&quot; explained Al Wardi. &quot;We addressed this by propagating seedlings locally in Salalah and Bahla.&quot;<\/p>\n<p>To facilitate sustainable growth, the company has formed partnerships with Nakheel Oman Development Company and the Agricultural Research Centre in Qummah, which are assisting in the development of tissue-cultured plants to scale up operations. Additionally, the Coffee Farm Company is investing in agri-tourism infrastructure, with plans to create a coffee visitor experience site in Jabal Shams. This site will include tours of the plantations, opportunities for visitors to participate in harvest activities, and a Coffee Museum located near the popular viewpoint of Shurfat Al Nakhr.<\/p>\n<p>&quot;This initiative is not merely about agriculture; it\u2019s about intertwining farming, tourism, and heritage into one cohesive value chain,&quot; stated Al Wardi.<\/p>\n<p>The coffee will be marketed under the brand name <strong>Bunn Al Madar<\/strong>, inspired by the traditional clay dallah used for brewing coffee in Oman. The brand has already begun producing roasted beans and capsules, striving to forge a strong \u201cMade in Oman\u201d identity.<\/p>\n<p>This project aligns with the objectives of Oman Vision 2040, which emphasizes agricultural innovation, economic diversification, and the development of non-oil sectors, especially in rural and mountainous regions.<\/p>\n<p>\u201cThis is just the beginning,\u201d Al Wardi asserted. \u201cWith the right support and ongoing experimentation, Omani coffee can become a recognized name in both regional and global markets.\u201d<\/p>\n<p><style>\r\n@keyframes hitl8gak-fadein{from{opacity:0;transform:translateY(14px)}to{opacity:1;transform:translateY(0)}}\r\n@keyframes hitl8gak-slideup{from{opacity:0;transform:translateY(20px)}to{opacity:1;transform:translateY(0)}}\r\n@keyframes hitl8gak-pulse{0%,100%{box-shadow:0 0 14px #dc262688}50%{box-shadow:0 0 32px #dc2626,0 0 60px #dc262655}}\r\n@keyframes 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solid rgba(255,255,255,0.18);backdrop-filter:blur(8px);-webkit-backdrop-filter:blur(8px);border-radius:20px;padding:3px 10px 3px 7px;margin-bottom:clamp(5px,0.6vw,9px);animation:hitl8gak-badge 0.5s ease both;\"><span style=\"display:inline-block;width:6px;height:6px;border-radius:50%;background:#dc2626;flex-shrink:0;\"><\/span><span style=\"font-size:clamp(8px,0.9vw,10px);font-weight:700;letter-spacing:0.07em;color:rgba(255,255,255,0.88);text-transform:uppercase;white-space:nowrap;\">EXCLUSIVE OFFER<\/span><\/div>\r\n    <div class=\"hitl8gakh\" style=\"animation:hitl8gak-slideup 0.7s ease both;animation-delay:0.15s;\">Your Website <span style=\"color:#dc2626;\">Should Sell.<\/span><\/div>\r\n    <div class=\"hitl8gaks\" style=\"animation:hitl8gak-slideup 0.7s ease both;animation-delay:0.3s;\">Custom-built websites with smart automation & AI-powered features.<\/div>\r\n    <div class=\"hitl8gakbl\"><div class=\"hitl8gakbi\"><span style=\"display:inline-block;width:5px;height:5px;border-radius:50%;background:#dc2626;flex-shrink:0;margin-right:7px;\"><\/span><span>SEO-optimized & lightning fast<\/span><\/div><div class=\"hitl8gakbi\"><span style=\"display:inline-block;width:5px;height:5px;border-radius:50%;background:#dc2626;flex-shrink:0;margin-right:7px;\"><\/span><span>Smart features built for your business<\/span><\/div><\/div>\r\n  <\/div>\r\n  \r\n  <div class=\"hitl8gakct\">\r\n    <button class=\"hitl8gakbtn\" style=\"animation:hitl8gak-pulse 2.5s ease-in-out infinite;animation-delay:1s;\">Get Free Consultation <span style=\"opacity:.9;\">\u2192<\/span><\/button>\r\n    <div class=\"hitl8gakbr\">hit.land<\/div>\r\n  <\/div>\r\n<\/a>\r\n<\/div><br \/>\n<\/p>\n<p><strong>Special Analysis by Omanet | Navigate Oman&#8217;s Market<\/strong><\/p>\n<p>The launch of a <strong>commercial coffee cultivation project<\/strong> in Jabal Shams presents <strong>significant opportunities<\/strong> for businesses in Oman, particularly in agricultural innovation and tourism. As Oman positions itself as a potential producer of high-quality Arabica coffee, smart investors should consider <strong>strategic partnerships<\/strong> within agriculture and tourism sectors to leverage this burgeoning market. However, challenges in <strong>seed acquisition<\/strong> and the need for sustainable practices must be addressed to fully capitalize on this initiative.<\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a strategic effort to boost high-altitude agriculture, Coffee Farm Company, led by Said al Wardi, has initiated a coffee cultivation project in Jabal Shams. The goal is to plant 6,000 seedlings by 2027, aiming to position Oman as a producer of high-quality Arabica coffee.<\/p>\n","protected":false},"author":13,"featured_media":1924,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[114],"tags":[467,468,207],"class_list":["post-1923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-high-altitude-agriculture","tag-omani-coffee","tag-sustainable-development"],"jetpack_featured_media_url":"https:\/\/omanet.om\/wp-content\/uploads\/2025\/07\/3079310.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/posts\/1923","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/comments?post=1923"}],"version-history":[{"count":2,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/posts\/1923\/revisions"}],"predecessor-version":[{"id":3158,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/posts\/1923\/revisions\/3158"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/media\/1924"}],"wp:attachment":[{"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/media?parent=1923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/categories?post=1923"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/tags?post=1923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}