{"id":2640,"date":"2025-05-29T15:50:00","date_gmt":"2025-05-29T11:50:00","guid":{"rendered":"https:\/\/omanet.om\/en\/news\/tourism\/omran-2024-tourism-growth-success\/"},"modified":"2025-07-28T16:06:22","modified_gmt":"2025-07-28T12:06:22","slug":"omran-2024-tourism-growth-success","status":"publish","type":"post","link":"https:\/\/omanet.om\/en\/news\/tourism\/omran-2024-tourism-growth-success\/","title":{"rendered":"OMRAN Group&#8217;s Strong 2024 Performance: What It Means for Tourism Investment Opportunities in Oman"},"content":{"rendered":"<style>\r\n@keyframes hitv3sog-fadein{from{opacity:0;transform:translateY(14px)}to{opacity:1;transform:translateY(0)}}\r\n@keyframes hitv3sog-slideup{from{opacity:0;transform:translateY(20px)}to{opacity:1;transform:translateY(0)}}\r\n@keyframes hitv3sog-pulse{0%,100%{box-shadow:0 0 14px #dc262688}50%{box-shadow:0 0 32px #dc2626,0 0 60px #dc262655}}\r\n@keyframes hitv3sog-shimmer{0%,100%{opacity:0.3;transform:scaleX(0.4)}50%{opacity:1;transform:scaleX(1)}}\r\n@keyframes hitv3sog-glow{0%,100%{opacity:0.6}50%{opacity:1}}\r\n@keyframes hitv3sog-badge{from{opacity:0;transform:scale(0.8)}to{opacity:1;transform:scale(1)}}\r\n<\/style><style>\r\n.hitv3sogw{container-type:inline-size;width:100%;max-width:970px;margin:0 auto;box-sizing:border-box}\r\n.hitv3soga{display:flex;flex-direction:row;align-items:center;justify-content:space-between;width:100%;box-sizing:border-box;text-decoration:none;color:#fff;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,system-ui,sans-serif;position:relative;overflow:hidden;cursor:pointer;background:linear-gradient(135deg,#111118 0%,#080808 100%);border:1.5px solid rgba(255,255,255,0.08);border-radius:14px;gap:20px;padding:20px 40px;transition:border-color .2s}\r\n.hitv3soga:hover{border-color:#dc262688}\r\n.hitv3sogg1{position:absolute;inset:0;background:radial-gradient(ellipse at 50% 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solid rgba(255,255,255,0.18);backdrop-filter:blur(8px);-webkit-backdrop-filter:blur(8px);border-radius:20px;padding:3px 10px 3px 7px;margin-bottom:clamp(5px,0.6vw,9px);animation:hitv3sog-badge 0.5s ease both;\"><span style=\"display:inline-block;width:6px;height:6px;border-radius:50%;background:#dc2626;flex-shrink:0;\"><\/span><span style=\"font-size:clamp(8px,0.9vw,10px);font-weight:700;letter-spacing:0.07em;color:rgba(255,255,255,0.88);text-transform:uppercase;white-space:nowrap;\">EXCLUSIVE OMAN OFFER<\/span><\/div>\r\n    <div class=\"hitv3sogh\" style=\"animation:hitv3sog-slideup 0.7s ease both;animation-delay:0.15s;\">Websites For <span style=\"color:#dc2626;\">Omani Businesses.<\/span><\/div>\r\n    <div class=\"hitv3sogs\" style=\"animation:hitv3sog-slideup 0.7s ease both;animation-delay:0.3s;\">Empower your brand with custom digital solutions designed for high conversion and market dominance.<\/div>\r\n    <div class=\"hitv3sogbl\"><div class=\"hitv3sogbi\"><span style=\"display:inline-block;width:5px;height:5px;border-radius:50%;background:#dc2626;flex-shrink:0;margin-right:7px;\"><\/span><span>Responsive designs built for growth<\/span><\/div><div class=\"hitv3sogbi\"><span style=\"display:inline-block;width:5px;height:5px;border-radius:50%;background:#dc2626;flex-shrink:0;margin-right:7px;\"><\/span><span>Fast loading with smart automation<\/span><\/div><\/div>\r\n  <\/div>\r\n  \r\n  <div class=\"hitv3sogct\">\r\n    <button class=\"hitv3sogbtn\" style=\"animation:hitv3sog-pulse 2.5s ease-in-out infinite;animation-delay:1s;\">Build Your Free Website <span style=\"opacity:.9;\">\u2192<\/span><\/button>\r\n    <div class=\"hitv3sogbr\">hit.land<\/div>\r\n  <\/div>\r\n<\/a>\r\n<\/div>\n<p>Muscat: The Oman Tourism Development Company (OMRAN Group) has reported robust financial and operational performance in 2024, highlighting its ongoing commitment to advancing tourism development and supporting sustainable economic growth in Oman through close collaboration with key stakeholders.<\/p>\n<p>In 2024, the Group achieved a net profit of RO 25.2 million and generated total revenues surpassing RO 58.3 million, reflecting strong operational efficiency and consistent excellence across its business functions.<\/p>\n<p>These results were presented at the Group\u2019s recent Board of Directors meeting, where the Board emphasized its dedication to strengthening OMRAN\u2019s role in fostering economic diversification and enhancing its impact as a key driver of tourism development and investment in the Sultanate.<\/p>\n<p>Demonstrating its capability to attract premium investments, OMRAN secured over RO 156 million in Foreign Direct Investment (FDI) during 2024. This aligns with Oman Vision 2040 and national initiatives to boost FDI inflows and increase various economic sectors\u2019 contributions to GDP.<\/p>\n<p>In the hospitality sector, the Group hosted 820,365 guests across its hotel portfolio, marking a 6% increase from the previous year. The average occupancy rate rose by 2.6% to 45%. A landmark achievement was the official opening of the JW Marriott Muscat, enhancing Oman\u2019s luxury hospitality offerings.<\/p>\n<p>Furthering its strategy to position Oman as a premier global luxury tourism destination, OMRAN announced several major projects, including the Middle East\u2019s first Club Med Resort to be developed in Musandam, and a strategic partnership with Santani Wellness Resorts to establish wellness tourism in Al Dakhiliyah Governorate.<\/p>\n<p>Reinforcing its dedication to sustainability and local value creation, the Group achieved a 40% In-Country Value Index in 2024, with total expenditures exceeding RO 19 million supporting SMEs, which made up 34.7% of total procurement spending. Additionally, OMRAN created 370 new jobs for local talent, achieving an Omanisation rate of 94% within Oman Tourism Development Company SAOC and 53% across the Group, underlining its commitment to empowering Omani nationals and stimulating the local economy.<\/p>\n<p>Aligned with its vision to enhance corporate governance, OMRAN launched its Environmental, Social, and Governance (ESG) Framework in 2024, reinforcing its pledge to global sustainability standards, transparency, and operational excellence.<\/p>\n<p>The impressive 2024 results underscore OMRAN Group\u2019s leading role as a catalyst for tourism development in Oman. Through innovative projects, strategic alliances, and forward-thinking initiatives, the Group continues to fortify its position and contribute significantly to Oman\u2019s path towards a diversified and sustainable economy.<\/p>\n<p><style>\r\n@keyframes hitl8gak-fadein{from{opacity:0;transform:translateY(14px)}to{opacity:1;transform:translateY(0)}}\r\n@keyframes hitl8gak-slideup{from{opacity:0;transform:translateY(20px)}to{opacity:1;transform:translateY(0)}}\r\n@keyframes hitl8gak-pulse{0%,100%{box-shadow:0 0 14px #dc262688}50%{box-shadow:0 0 32px #dc2626,0 0 60px #dc262655}}\r\n@keyframes hitl8gak-shimmer{0%,100%{opacity:0.3;transform:scaleX(0.4)}50%{opacity:1;transform:scaleX(1)}}\r\n@keyframes hitl8gak-glow{0%,100%{opacity:0.6}50%{opacity:1}}\r\n@keyframes hitl8gak-badge{from{opacity:0;transform:scale(0.8)}to{opacity:1;transform:scale(1)}}\r\n<\/style><style>\r\n.hitl8gakw{container-type:inline-size;width:100%;max-width:970px;margin:0 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solid rgba(255,255,255,0.18);backdrop-filter:blur(8px);-webkit-backdrop-filter:blur(8px);border-radius:20px;padding:3px 10px 3px 7px;margin-bottom:clamp(5px,0.6vw,9px);animation:hitl8gak-badge 0.5s ease both;\"><span style=\"display:inline-block;width:6px;height:6px;border-radius:50%;background:#dc2626;flex-shrink:0;\"><\/span><span style=\"font-size:clamp(8px,0.9vw,10px);font-weight:700;letter-spacing:0.07em;color:rgba(255,255,255,0.88);text-transform:uppercase;white-space:nowrap;\">EXCLUSIVE OFFER<\/span><\/div>\r\n    <div class=\"hitl8gakh\" style=\"animation:hitl8gak-slideup 0.7s ease both;animation-delay:0.15s;\">Your Website <span style=\"color:#dc2626;\">Should Sell.<\/span><\/div>\r\n    <div class=\"hitl8gaks\" style=\"animation:hitl8gak-slideup 0.7s ease both;animation-delay:0.3s;\">Custom-built websites with smart automation & AI-powered features.<\/div>\r\n    <div class=\"hitl8gakbl\"><div class=\"hitl8gakbi\"><span style=\"display:inline-block;width:5px;height:5px;border-radius:50%;background:#dc2626;flex-shrink:0;margin-right:7px;\"><\/span><span>SEO-optimized & lightning fast<\/span><\/div><div class=\"hitl8gakbi\"><span style=\"display:inline-block;width:5px;height:5px;border-radius:50%;background:#dc2626;flex-shrink:0;margin-right:7px;\"><\/span><span>Smart features built for your business<\/span><\/div><\/div>\r\n  <\/div>\r\n  \r\n  <div class=\"hitl8gakct\">\r\n    <button class=\"hitl8gakbtn\" style=\"animation:hitl8gak-pulse 2.5s ease-in-out infinite;animation-delay:1s;\">Get Free Consultation <span style=\"opacity:.9;\">\u2192<\/span><\/button>\r\n    <div class=\"hitl8gakbr\">hit.land<\/div>\r\n  <\/div>\r\n<\/a>\r\n<\/div><br \/>\n<\/p>\n<p>Special Analysis by Omanet | Navigate Oman&#8217;s Market<\/p>\n<p>OMRAN Group&#8217;s robust financial results and strategic developments in 2024 signal a <strong>significant boost for Oman&#8217;s tourism sector<\/strong>, offering <strong>rich opportunities for investors and businesses<\/strong> in luxury hospitality, wellness tourism, and foreign investment attraction. Smart investors should leverage the <strong>government-backed push for economic diversification and sustainability<\/strong>, while entrepreneurs could benefit from the rising demand for innovative tourism experiences and increased local procurement that supports SMEs.<\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>OMRAN Group reported strong 2024 results, with RO 25.2M net profit and RO 58.3M revenue. Achievements include RO 156M FDI, 820,365 hotel guests, JW Marriott Muscat opening, and a 40% In-Country Value Index, supporting Oman\u2019s sustainable tourism growth.<\/p>\n","protected":false},"author":21,"featured_media":2641,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[481],"tags":[252,640,207],"class_list":["post-2640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tourism","tag-economic-growth","tag-oman-tourism","tag-sustainable-development"],"jetpack_featured_media_url":"https:\/\/omanet.om\/wp-content\/uploads\/2025\/07\/3028219.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/posts\/2640","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/comments?post=2640"}],"version-history":[{"count":1,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/posts\/2640\/revisions"}],"predecessor-version":[{"id":2642,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/posts\/2640\/revisions\/2642"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/media\/2641"}],"wp:attachment":[{"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/media?parent=2640"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/categories?post=2640"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/tags?post=2640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}