{"id":2955,"date":"2025-08-03T14:49:00","date_gmt":"2025-08-03T10:49:00","guid":{"rendered":"https:\/\/omanet.om\/en\/news\/tourism\/khareef-museums-sites-tourism-boost\/"},"modified":"2025-08-03T19:55:20","modified_gmt":"2025-08-03T15:55:20","slug":"khareef-museums-sites-tourism-boost","status":"publish","type":"post","link":"https:\/\/omanet.om\/en\/news\/tourism\/khareef-museums-sites-tourism-boost\/","title":{"rendered":"Museums and Archaeological Sites Drive Tourism Growth in Khareef: Key Opportunities for Investors and Business Owners"},"content":{"rendered":"<style>\r\n@keyframes hitv3sog-fadein{from{opacity:0;transform:translateY(14px)}to{opacity:1;transform:translateY(0)}}\r\n@keyframes hitv3sog-slideup{from{opacity:0;transform:translateY(20px)}to{opacity:1;transform:translateY(0)}}\r\n@keyframes hitv3sog-pulse{0%,100%{box-shadow:0 0 14px #dc262688}50%{box-shadow:0 0 32px #dc2626,0 0 60px #dc262655}}\r\n@keyframes 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style=\"display:inline-block;width:5px;height:5px;border-radius:50%;background:#dc2626;flex-shrink:0;margin-right:7px;\"><\/span><span>Responsive designs built for growth<\/span><\/div><div class=\"hitv3sogbi\"><span style=\"display:inline-block;width:5px;height:5px;border-radius:50%;background:#dc2626;flex-shrink:0;margin-right:7px;\"><\/span><span>Fast loading with smart automation<\/span><\/div><\/div>\r\n  <\/div>\r\n  \r\n  <div class=\"hitv3sogct\">\r\n    <button class=\"hitv3sogbtn\" style=\"animation:hitv3sog-pulse 2.5s ease-in-out infinite;animation-delay:1s;\">Build Your Free Website <span style=\"opacity:.9;\">\u2192<\/span><\/button>\r\n    <div class=\"hitv3sogbr\">hit.land<\/div>\r\n  <\/div>\r\n<\/a>\r\n<\/div>\n<p>Salalah \u2013 The museums and archaeological sites of Dhofar Governorate play a vital role in promoting cultural tourism during the Khareef (monsoon) season, drawing visitors from across Oman and abroad. These sites showcase the rich cultural and archaeological heritage of the region.<\/p>\n<p>Officials from the heritage and tourism sectors, along with investors involved in archaeological site management, told Oman News Agency that the Khareef season presents a valuable opportunity to boost cultural tourism. The influx of visitors interested in Oman\u2019s history and cultural identity offers strong potential for growth in this sector.<\/p>\n<p>Ali Salim Al Kathiri, Director of the Land of Frankincense Sites at the Directorate General of Heritage and Tourism in <a href=\"https:\/\/omanet.om\/en\/resources\/dhofar-governorate\/\" target=\"_blank\" rel=\"noopener\" title=\"Dhofar\" data-wpil-monitor-id=\"44\">Dhofar<\/a>, highlighted the archaeological cities of Samharam and Al Baleed as exemplary ancient port cities on Arabia\u2019s southeastern coast. These sites played a crucial role in maritime trade networks, especially in the frankincense trade. <\/p>\n<p>He further explained that historical records and excavation findings at these sites reveal a succession of civilizations, reflecting the profound heritage of southern Oman. Both Samharam and Al Baleed have been inscribed on the UNESCO World Heritage List since 2000.<\/p>\n<p>During the last Khareef season, the Land of Frankincense sites and the Museum of the Frankincense Land welcomed 54,569 visitors. Al Kathiri expects this number to rise in the current season due to ongoing promotional efforts by the Ministry of Heritage and Tourism in collaboration with public and private sector partners.<\/p>\n<p>Visitor experiences are continuously assessed through field surveys, research by specialized scientific institutions, and feedback collected via the national \u201cTajawob\u201d platform. This systematic evaluation helps enhance services and fosters greater community engagement with these heritage sites.<\/p>\n<p>Harith Mohammed al Ghassani, Board Member of the Dhofar Museum, described the museum as a window into Omani history, tracing the people\u2019s heritage back to the earliest settlements. Situated in Salalah\u2019s old quarter, the museum is renowned for its traditional architectural style and a collection of over 1,000 artifacts accumulated by its founder since the 1950s. It also offers translated information and comprehensive visitor services.<\/p>\n<p>The museum attracts researchers, history enthusiasts, and tourists, providing a compelling narrative of Oman\u2019s people, their environment, and their historical connections.<\/p>\n<p>Salim Ahmed al Amri, owner of the Tawasul Al Ajyal Museum (Generations Continuity Museum) in Taqah Wilayat, shared that it is the first private museum licensed by the Ministry of Heritage and Tourism in Dhofar. The museum\u2019s mission is to preserve authentic Omani heritage and ensure its transmission across generations, emphasizing that cultural memory preservation is a collective responsibility.<\/p>\n<p>Al Amri revealed that the museum\u2019s concept originated from the vision of his late mother, Tuffoul Ramadan Bamukhalef, in the 1950s. The museum opened in February 2023 within the family home in Taqah\u2019s old quarter, serving as a living tribute to local memory and heritage.<\/p>\n<p>This integration of public and private efforts continues to strengthen Dhofar\u2019s cultural tourism, enriching the region\u2019s appeal during the Khareef season.<\/p>\n<p><style>\r\n@keyframes hitl8gak-fadein{from{opacity:0;transform:translateY(14px)}to{opacity:1;transform:translateY(0)}}\r\n@keyframes hitl8gak-slideup{from{opacity:0;transform:translateY(20px)}to{opacity:1;transform:translateY(0)}}\r\n@keyframes hitl8gak-pulse{0%,100%{box-shadow:0 0 14px #dc262688}50%{box-shadow:0 0 32px #dc2626,0 0 60px #dc262655}}\r\n@keyframes hitl8gak-shimmer{0%,100%{opacity:0.3;transform:scaleX(0.4)}50%{opacity:1;transform:scaleX(1)}}\r\n@keyframes hitl8gak-glow{0%,100%{opacity:0.6}50%{opacity:1}}\r\n@keyframes 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solid rgba(255,255,255,0.18);backdrop-filter:blur(8px);-webkit-backdrop-filter:blur(8px);border-radius:20px;padding:3px 10px 3px 7px;margin-bottom:clamp(5px,0.6vw,9px);animation:hitl8gak-badge 0.5s ease both;\"><span style=\"display:inline-block;width:6px;height:6px;border-radius:50%;background:#dc2626;flex-shrink:0;\"><\/span><span style=\"font-size:clamp(8px,0.9vw,10px);font-weight:700;letter-spacing:0.07em;color:rgba(255,255,255,0.88);text-transform:uppercase;white-space:nowrap;\">EXCLUSIVE OFFER<\/span><\/div>\r\n    <div class=\"hitl8gakh\" style=\"animation:hitl8gak-slideup 0.7s ease both;animation-delay:0.15s;\">Your Website <span style=\"color:#dc2626;\">Should Sell.<\/span><\/div>\r\n    <div class=\"hitl8gaks\" style=\"animation:hitl8gak-slideup 0.7s ease both;animation-delay:0.3s;\">Custom-built websites with smart automation & AI-powered features.<\/div>\r\n    <div class=\"hitl8gakbl\"><div class=\"hitl8gakbi\"><span style=\"display:inline-block;width:5px;height:5px;border-radius:50%;background:#dc2626;flex-shrink:0;margin-right:7px;\"><\/span><span>SEO-optimized & lightning fast<\/span><\/div><div class=\"hitl8gakbi\"><span style=\"display:inline-block;width:5px;height:5px;border-radius:50%;background:#dc2626;flex-shrink:0;margin-right:7px;\"><\/span><span>Smart features built for your business<\/span><\/div><\/div>\r\n  <\/div>\r\n  \r\n  <div class=\"hitl8gakct\">\r\n    <button class=\"hitl8gakbtn\" style=\"animation:hitl8gak-pulse 2.5s ease-in-out infinite;animation-delay:1s;\">Get Free Consultation <span style=\"opacity:.9;\">\u2192<\/span><\/button>\r\n    <div class=\"hitl8gakbr\">hit.land<\/div>\r\n  <\/div>\r\n<\/a>\r\n<\/div><br \/>\n<\/p>\n<p>Special Analysis by Omanet | Navigate Oman&#8217;s Market<\/p>\n<p>The thriving cultural tourism in Dhofar during the Khareef season presents a <strong>strategic opportunity for businesses<\/strong> to leverage Oman&#8217;s rich archaeological heritage, especially through enhanced visitor experiences at UNESCO sites like Samharam and Al Baleed. <strong>Smart investors and entrepreneurs should consider expanding services and partnerships<\/strong> in heritage tourism, capitalizing on increased visitor numbers and government-backed promotional efforts. However, maintaining high service quality and community engagement remains crucial to sustain growth and preserve Oman&#8217;s cultural legacy.<\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The museums and archaeological sites in Dhofar Governorate are key to cultural tourism during the Khareef season, attracting many visitors. Sites like Samharam and Al Baleed, UNESCO-listed since 2000, showcase rich heritage and ancient maritime trade. The Dhofar Museum and private Tawasul Al Ajyal Museum preserve Omani history and cultural identity, enriching visitor experiences.<\/p>\n","protected":false},"author":9,"featured_media":2956,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[481],"tags":[1010,1009,249],"class_list":["post-2955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tourism","tag-archaeological-sites","tag-cultural-tourism","tag-dhofar"],"jetpack_featured_media_url":"https:\/\/omanet.om\/wp-content\/uploads\/2025\/08\/3089168.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/posts\/2955","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/comments?post=2955"}],"version-history":[{"count":2,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/posts\/2955\/revisions"}],"predecessor-version":[{"id":3186,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/posts\/2955\/revisions\/3186"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/media\/2956"}],"wp:attachment":[{"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/media?parent=2955"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/categories?post=2955"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/tags?post=2955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}