{"id":4040,"date":"2025-09-02T17:12:00","date_gmt":"2025-09-02T13:12:00","guid":{"rendered":"https:\/\/omanet.om\/en\/news\/business\/omran-invests-in-uk-proptech\/"},"modified":"2025-09-02T23:27:41","modified_gmt":"2025-09-02T19:27:41","slug":"omran-invests-in-uk-proptech","status":"publish","type":"post","link":"https:\/\/omanet.om\/en\/news\/business\/omran-invests-in-uk-proptech\/","title":{"rendered":"OMRAN&#8217;s Investment in UK Proptech Firm: What This Means for Oman\u2019s Real Estate Sector"},"content":{"rendered":"<style>\r\n@keyframes hitv3sog-fadein{from{opacity:0;transform:translateY(14px)}to{opacity:1;transform:translateY(0)}}\r\n@keyframes hitv3sog-slideup{from{opacity:0;transform:translateY(20px)}to{opacity:1;transform:translateY(0)}}\r\n@keyframes hitv3sog-pulse{0%,100%{box-shadow:0 0 14px #dc262688}50%{box-shadow:0 0 32px #dc2626,0 0 60px #dc262655}}\r\n@keyframes 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solid rgba(255,255,255,0.18);backdrop-filter:blur(8px);-webkit-backdrop-filter:blur(8px);border-radius:20px;padding:3px 10px 3px 7px;margin-bottom:clamp(5px,0.6vw,9px);animation:hitv3sog-badge 0.5s ease both;\"><span style=\"display:inline-block;width:6px;height:6px;border-radius:50%;background:#dc2626;flex-shrink:0;\"><\/span><span style=\"font-size:clamp(8px,0.9vw,10px);font-weight:700;letter-spacing:0.07em;color:rgba(255,255,255,0.88);text-transform:uppercase;white-space:nowrap;\">EXCLUSIVE OMAN OFFER<\/span><\/div>\r\n    <div class=\"hitv3sogh\" style=\"animation:hitv3sog-slideup 0.7s ease both;animation-delay:0.15s;\">Websites For <span style=\"color:#dc2626;\">Omani Businesses.<\/span><\/div>\r\n    <div class=\"hitv3sogs\" style=\"animation:hitv3sog-slideup 0.7s ease both;animation-delay:0.3s;\">Empower your brand with custom digital solutions designed for high conversion and market dominance.<\/div>\r\n    <div class=\"hitv3sogbl\"><div class=\"hitv3sogbi\"><span style=\"display:inline-block;width:5px;height:5px;border-radius:50%;background:#dc2626;flex-shrink:0;margin-right:7px;\"><\/span><span>Responsive designs built for growth<\/span><\/div><div class=\"hitv3sogbi\"><span style=\"display:inline-block;width:5px;height:5px;border-radius:50%;background:#dc2626;flex-shrink:0;margin-right:7px;\"><\/span><span>Fast loading with smart automation<\/span><\/div><\/div>\r\n  <\/div>\r\n  \r\n  <div class=\"hitv3sogct\">\r\n    <button class=\"hitv3sogbtn\" style=\"animation:hitv3sog-pulse 2.5s ease-in-out infinite;animation-delay:1s;\">Build Your Free Website <span style=\"opacity:.9;\">\u2192<\/span><\/button>\r\n    <div class=\"hitv3sogbr\">hit.land<\/div>\r\n  <\/div>\r\n<\/a>\r\n<\/div>\n<p><\/p>\n<p><strong>Muscat:<\/strong> The Omani state-owned OMRAN Group has taken a significant step in the global rentals market by acquiring a stake in UnderTheDoormat Group, a London-based property technology and luxury home management operator. This move aligns with OMRAN&#8217;s extensive portfolio of hotel rooms and apartments across Oman.<\/p>\n<p>UnderTheDoormat employs a technology-driven business model that enhances the value of residential properties by transforming underutilized or vacant spaces into professionally managed, high-quality accommodations. For property owners like OMRAN, this strategy offers a reliable revenue stream along with professional oversight. Meanwhile, guests benefit from a trusted alternative that merges the flexibility of private homes with the reliable standards typical of hotel accommodations.<\/p>\n<p>In contrast to Airbnb\u2019s marketplace model, UnderTheDoormat positions itself as a premium hospitality operator. It manages luxury homes on behalf of owners with an emphasis on quality, compliance, and consistency. The company\u2019s proprietary technology platform, TrustedStays, links accredited short-term rentals with a global distribution system and caters to the corporate travel market. This, combined with UnderTheDoormat\u2019s comprehensive property management services and Hospiria, an integrated SaaS property management system, enables the Group to oversee the entire short-term and flexible rental value chain.<\/p>\n<p>On September 2, 2025, international travel news platform Skift reported that UnderTheDoormat had successfully completed a $7 million funding round led by OMRAN Group, with participation from London-based Smedvig Capital and other current investors. This latest funding round increased UnderTheDoormat Group&#8217;s total investment to $18 million. The announcement coincided with OMRAN Group&#8217;s 20th anniversary celebrations, highlighting its dedication to global partnerships that enhance Oman\u2019s tourism sector.<\/p>\n<p>This investment builds on an earlier collaboration between OMRAN and UnderTheDoormat. In preparation for the FIFA World Cup in Qatar in November 2022, Visit Oman\u2014the official B2B gateway for tour operators, travel agents, and tourism partners\u2014signed an agreement with UnderTheDoormat to promote government-approved short-term rentals in Oman. This arrangement enabled integrated tourism complexes and other licensed hospitality projects to access international rental markets via UnderTheDoormat\u2019s Hospiria platform, connecting homes, villas, and apartments with travelers seeking short-term accommodations through an officially recognized channel.<\/p>\n<p><style>\r\n@keyframes hitl8gak-fadein{from{opacity:0;transform:translateY(14px)}to{opacity:1;transform:translateY(0)}}\r\n@keyframes hitl8gak-slideup{from{opacity:0;transform:translateY(20px)}to{opacity:1;transform:translateY(0)}}\r\n@keyframes hitl8gak-pulse{0%,100%{box-shadow:0 0 14px #dc262688}50%{box-shadow:0 0 32px #dc2626,0 0 60px #dc262655}}\r\n@keyframes hitl8gak-shimmer{0%,100%{opacity:0.3;transform:scaleX(0.4)}50%{opacity:1;transform:scaleX(1)}}\r\n@keyframes hitl8gak-glow{0%,100%{opacity:0.6}50%{opacity:1}}\r\n@keyframes 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solid rgba(255,255,255,0.18);backdrop-filter:blur(8px);-webkit-backdrop-filter:blur(8px);border-radius:20px;padding:3px 10px 3px 7px;margin-bottom:clamp(5px,0.6vw,9px);animation:hitl8gak-badge 0.5s ease both;\"><span style=\"display:inline-block;width:6px;height:6px;border-radius:50%;background:#dc2626;flex-shrink:0;\"><\/span><span style=\"font-size:clamp(8px,0.9vw,10px);font-weight:700;letter-spacing:0.07em;color:rgba(255,255,255,0.88);text-transform:uppercase;white-space:nowrap;\">EXCLUSIVE OFFER<\/span><\/div>\r\n    <div class=\"hitl8gakh\" style=\"animation:hitl8gak-slideup 0.7s ease both;animation-delay:0.15s;\">Your Website <span style=\"color:#dc2626;\">Should Sell.<\/span><\/div>\r\n    <div class=\"hitl8gaks\" style=\"animation:hitl8gak-slideup 0.7s ease both;animation-delay:0.3s;\">Custom-built websites with smart automation & AI-powered features.<\/div>\r\n    <div class=\"hitl8gakbl\"><div class=\"hitl8gakbi\"><span style=\"display:inline-block;width:5px;height:5px;border-radius:50%;background:#dc2626;flex-shrink:0;margin-right:7px;\"><\/span><span>SEO-optimized & lightning fast<\/span><\/div><div class=\"hitl8gakbi\"><span style=\"display:inline-block;width:5px;height:5px;border-radius:50%;background:#dc2626;flex-shrink:0;margin-right:7px;\"><\/span><span>Smart features built for your business<\/span><\/div><\/div>\r\n  <\/div>\r\n  \r\n  <div class=\"hitl8gakct\">\r\n    <button class=\"hitl8gakbtn\" style=\"animation:hitl8gak-pulse 2.5s ease-in-out infinite;animation-delay:1s;\">Get Free Consultation <span style=\"opacity:.9;\">\u2192<\/span><\/button>\r\n    <div class=\"hitl8gakbr\">hit.land<\/div>\r\n  <\/div>\r\n<\/a>\r\n<\/div><br \/>\n<\/p>\n<p><strong>Special Analysis by Omanet | Navigate Oman&#8217;s Market<\/strong><\/p>\n<p>OMRAN Group&#8217;s strategic acquisition of a stake in UnderTheDoormat Group opens new avenues for <strong>Omani businesses<\/strong> to tap into the lucrative <strong>global rentals market<\/strong>, enhancing their <strong>revenue potential<\/strong> through professional property management. This investment underscores the risk of <strong>increased competition in premium hospitality<\/strong>, pushing local property owners to elevate their service offerings to meet international standards. <strong>Smart investors<\/strong> should consider harnessing technology-driven solutions, like UnderTheDoormat&#8217;s platforms, to optimize property management and attract discerning tourists seeking high-quality accommodations.<\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>OMRAN Group&#8217;s acquisition of a stake in UnderTheDoormat Group enhances its hotel and apartment portfolio for global rentals. Unlike Airbnb, UnderTheDoormat focuses on premium hospitality, offering quality, compliance, and consistency, supported by its tech platform, TrustedStays.<\/p>\n","protected":false},"author":5,"featured_media":4041,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[114],"tags":[1493,161,1492],"class_list":["post-4040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-luxury-rentals","tag-oman","tag-property-technology"],"jetpack_featured_media_url":"https:\/\/omanet.om\/wp-content\/uploads\/2025\/09\/3117210.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/posts\/4040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/comments?post=4040"}],"version-history":[{"count":1,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/posts\/4040\/revisions"}],"predecessor-version":[{"id":4042,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/posts\/4040\/revisions\/4042"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/media\/4041"}],"wp:attachment":[{"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/media?parent=4040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/categories?post=4040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/tags?post=4040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}