{"id":4043,"date":"2025-09-02T16:28:00","date_gmt":"2025-09-02T12:28:00","guid":{"rendered":"https:\/\/omanet.om\/en\/news\/food\/sound-enhances-culinary-experience-in-italy\/"},"modified":"2025-09-03T00:59:45","modified_gmt":"2025-09-02T20:59:45","slug":"sound-enhances-culinary-experience-in-italy","status":"publish","type":"post","link":"https:\/\/omanet.om\/en\/news\/food\/sound-enhances-culinary-experience-in-italy\/","title":{"rendered":"Exploring Italy&#8217;s Innovative Food Exhibition: The Business Impact of Sound on Culinary Experience in Oman"},"content":{"rendered":"<style>\r\n@keyframes hitv3sog-fadein{from{opacity:0;transform:translateY(14px)}to{opacity:1;transform:translateY(0)}}\r\n@keyframes hitv3sog-slideup{from{opacity:0;transform:translateY(20px)}to{opacity:1;transform:translateY(0)}}\r\n@keyframes hitv3sog-pulse{0%,100%{box-shadow:0 0 14px #dc262688}50%{box-shadow:0 0 32px #dc2626,0 0 60px #dc262655}}\r\n@keyframes 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solid rgba(255,255,255,0.18);backdrop-filter:blur(8px);-webkit-backdrop-filter:blur(8px);border-radius:20px;padding:3px 10px 3px 7px;margin-bottom:clamp(5px,0.6vw,9px);animation:hitv3sog-badge 0.5s ease both;\"><span style=\"display:inline-block;width:6px;height:6px;border-radius:50%;background:#dc2626;flex-shrink:0;\"><\/span><span style=\"font-size:clamp(8px,0.9vw,10px);font-weight:700;letter-spacing:0.07em;color:rgba(255,255,255,0.88);text-transform:uppercase;white-space:nowrap;\">EXCLUSIVE OMAN OFFER<\/span><\/div>\r\n    <div class=\"hitv3sogh\" style=\"animation:hitv3sog-slideup 0.7s ease both;animation-delay:0.15s;\">Websites For <span style=\"color:#dc2626;\">Omani Businesses.<\/span><\/div>\r\n    <div class=\"hitv3sogs\" style=\"animation:hitv3sog-slideup 0.7s ease both;animation-delay:0.3s;\">Empower your brand with custom digital solutions designed for high conversion and market dominance.<\/div>\r\n    <div class=\"hitv3sogbl\"><div class=\"hitv3sogbi\"><span style=\"display:inline-block;width:5px;height:5px;border-radius:50%;background:#dc2626;flex-shrink:0;margin-right:7px;\"><\/span><span>Responsive designs built for growth<\/span><\/div><div class=\"hitv3sogbi\"><span style=\"display:inline-block;width:5px;height:5px;border-radius:50%;background:#dc2626;flex-shrink:0;margin-right:7px;\"><\/span><span>Fast loading with smart automation<\/span><\/div><\/div>\r\n  <\/div>\r\n  \r\n  <div class=\"hitv3sogct\">\r\n    <button class=\"hitv3sogbtn\" style=\"animation:hitv3sog-pulse 2.5s ease-in-out infinite;animation-delay:1s;\">Build Your Free Website <span style=\"opacity:.9;\">\u2192<\/span><\/button>\r\n    <div class=\"hitv3sogbr\">hit.land<\/div>\r\n  <\/div>\r\n<\/a>\r\n<\/div>\n<p><\/p>\n<p>An exhibition in northern Italy is challenging conventional notions of taste by investigating how sound impacts food experiences. Located at the MUSE science museum in Trento, <strong>Food Sound<\/strong> delves into how auditory stimuli\u2014from the crunch of an apple to the sizzling of a pan\u2014shape appetite, flavor perception, and emotional reactions.<\/p>\n<p>&quot;If neuroscience has transformed areas such as psychology and economics, it is similarly altering our understanding of cooking and food,&quot; explained Patrizia Fam\u00e0, director of the museum&#8217;s Office of Public Programmes.<\/p>\n<p>Visitors explore replicas of trattorias and dining pods to learn about how the brain interprets sound and how acoustics can influence food choices. An interactive display invites attendees to select food based solely on sound.<\/p>\n<p>&quot;Food perception is a comprehensive multi-sensory experience that engages all five senses,&quot; remarked Massimiliano Zampini, a researcher at the University of Trento and a member of the exhibition&#8217;s scientific committee. Zampini and Charles Spence, an experimental psychologist at the University of Oxford, were pioneers in studying the often-overlooked role of sound in flavor and emotional response.<\/p>\n<p>In a pivotal experiment in 2004, they discovered that potato chips were perceived as crisper and fresher when either the overall sound level was increased or high-frequency sounds were amplified.<\/p>\n<p>The exhibition\u2019s creator, Vincenzo Guarnieri, was inspired after overhearing children describe a visit to a potato chip factory. &quot;They said the fryers sounded like other children crying. That moment struck me, revealing that sound could be a powerful tool for raising awareness about food,&quot; Guarnieri said.<\/p>\n<p>The food industry has taken note of this research to attract consumers. British food ingredients manufacturer Tate &amp; Lyle has identified a trend they term &quot;Hyper Crunch,&quot; as consumers increasingly seek snacks that deliver a satisfying crunch, such as baked rice in salads.<\/p>\n<p>In a November report, Tate &amp; Lyle predicted this trend would extend to sweet categories, citing examples like a chocolate bar filled with kunefe\u2014a traditional Middle Eastern dessert\u2014and iced coffee served in chocolate-coated cups that crackle when squeezed.<\/p>\n<p>Betti Nincioli from Florence shared her realization of how background music influences her mood while shopping or dining. &quot;I am now more aware of how a product\u2019s sound can alter its perception,&quot; she noted after visiting the exhibition, which is housed in a museum designed by renowned Italian architect Renzo Piano.<\/p>\n<p>The exhibition is open until January 11, 2026. \u2014Reuters<\/p>\n<p><style>\r\n@keyframes 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solid rgba(255,255,255,0.18);backdrop-filter:blur(8px);-webkit-backdrop-filter:blur(8px);border-radius:20px;padding:3px 10px 3px 7px;margin-bottom:clamp(5px,0.6vw,9px);animation:hitl8gak-badge 0.5s ease both;\"><span style=\"display:inline-block;width:6px;height:6px;border-radius:50%;background:#dc2626;flex-shrink:0;\"><\/span><span style=\"font-size:clamp(8px,0.9vw,10px);font-weight:700;letter-spacing:0.07em;color:rgba(255,255,255,0.88);text-transform:uppercase;white-space:nowrap;\">EXCLUSIVE OFFER<\/span><\/div>\r\n    <div class=\"hitl8gakh\" style=\"animation:hitl8gak-slideup 0.7s ease both;animation-delay:0.15s;\">Your Website <span style=\"color:#dc2626;\">Should Sell.<\/span><\/div>\r\n    <div class=\"hitl8gaks\" style=\"animation:hitl8gak-slideup 0.7s ease both;animation-delay:0.3s;\">Custom-built websites with smart automation & AI-powered features.<\/div>\r\n    <div class=\"hitl8gakbl\"><div class=\"hitl8gakbi\"><span style=\"display:inline-block;width:5px;height:5px;border-radius:50%;background:#dc2626;flex-shrink:0;margin-right:7px;\"><\/span><span>SEO-optimized & lightning fast<\/span><\/div><div class=\"hitl8gakbi\"><span style=\"display:inline-block;width:5px;height:5px;border-radius:50%;background:#dc2626;flex-shrink:0;margin-right:7px;\"><\/span><span>Smart features built for your business<\/span><\/div><\/div>\r\n  <\/div>\r\n  \r\n  <div class=\"hitl8gakct\">\r\n    <button class=\"hitl8gakbtn\" style=\"animation:hitl8gak-pulse 2.5s ease-in-out infinite;animation-delay:1s;\">Get Free Consultation <span style=\"opacity:.9;\">\u2192<\/span><\/button>\r\n    <div class=\"hitl8gakbr\">hit.land<\/div>\r\n  <\/div>\r\n<\/a>\r\n<\/div><br \/>\n<\/p>\n<p><strong>Special Analysis by Omanet | Navigate Oman&#8217;s Market<\/strong><\/p>\n<p>The exploration of <strong>sound&#8217;s impact on food perception<\/strong> presents intriguing opportunities for businesses in Oman\u2019s culinary sector, emphasizing the need for <strong>multi-sensory dining experiences<\/strong> that could attract discerning consumers. As the food industry adapts to emerging trends like <strong>&quot;Hyper Crunch,&quot;<\/strong> smart investors and entrepreneurs should consider integrating <strong>audio elements into dining atmospheres<\/strong> to enhance consumer engagement and satisfaction. However, they must remain vigilant about the <strong>costs involved<\/strong> in implementing these innovations, ensuring they align with their overall brand strategy.<\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>An exhibition in Trento, Italy, titled &#8220;Food Sound,&#8221; explores how sound influences food experiences. It examines how auditory cues\u2014like the crunch of an apple\u2014affect appetite and flavor perception. Through interactive displays, visitors learn about the profound connection between sound and taste.<\/p>\n","protected":false},"author":2,"featured_media":4044,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[497],"tags":[1495,573,1494],"class_list":["post-4043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-exhibition","tag-food","tag-sound"],"jetpack_featured_media_url":"https:\/\/omanet.om\/wp-content\/uploads\/2025\/09\/3117153.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/posts\/4043","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/comments?post=4043"}],"version-history":[{"count":1,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/posts\/4043\/revisions"}],"predecessor-version":[{"id":4045,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/posts\/4043\/revisions\/4045"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/media\/4044"}],"wp:attachment":[{"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/media?parent=4043"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/categories?post=4043"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/tags?post=4043"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}