{"id":4131,"date":"2025-09-05T17:16:00","date_gmt":"2025-09-05T13:16:00","guid":{"rendered":"https:\/\/omanet.om\/en\/news\/economy\/toothpaste-us-india-trade-clash\/"},"modified":"2025-09-06T01:28:20","modified_gmt":"2025-09-05T21:28:20","slug":"toothpaste-us-india-trade-clash","status":"publish","type":"post","link":"https:\/\/omanet.om\/en\/news\/economy\/toothpaste-us-india-trade-clash\/","title":{"rendered":"Toothpaste Tariffs and Trade Tensions: How US-India Disputes Could Impact Your Business Investments"},"content":{"rendered":"<style>\r\n@keyframes hitv3sog-fadein{from{opacity:0;transform:translateY(14px)}to{opacity:1;transform:translateY(0)}}\r\n@keyframes hitv3sog-slideup{from{opacity:0;transform:translateY(20px)}to{opacity:1;transform:translateY(0)}}\r\n@keyframes hitv3sog-pulse{0%,100%{box-shadow:0 0 14px #dc262688}50%{box-shadow:0 0 32px #dc2626,0 0 60px #dc262655}}\r\n@keyframes 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solid rgba(255,255,255,0.18);backdrop-filter:blur(8px);-webkit-backdrop-filter:blur(8px);border-radius:20px;padding:3px 10px 3px 7px;margin-bottom:clamp(5px,0.6vw,9px);animation:hitv3sog-badge 0.5s ease both;\"><span style=\"display:inline-block;width:6px;height:6px;border-radius:50%;background:#dc2626;flex-shrink:0;\"><\/span><span style=\"font-size:clamp(8px,0.9vw,10px);font-weight:700;letter-spacing:0.07em;color:rgba(255,255,255,0.88);text-transform:uppercase;white-space:nowrap;\">EXCLUSIVE OMAN OFFER<\/span><\/div>\r\n    <div class=\"hitv3sogh\" style=\"animation:hitv3sog-slideup 0.7s ease both;animation-delay:0.15s;\">Websites For <span style=\"color:#dc2626;\">Omani Businesses.<\/span><\/div>\r\n    <div class=\"hitv3sogs\" style=\"animation:hitv3sog-slideup 0.7s ease both;animation-delay:0.3s;\">Empower your brand with custom digital solutions designed for high conversion and market dominance.<\/div>\r\n    <div class=\"hitv3sogbl\"><div class=\"hitv3sogbi\"><span style=\"display:inline-block;width:5px;height:5px;border-radius:50%;background:#dc2626;flex-shrink:0;margin-right:7px;\"><\/span><span>Responsive designs built for growth<\/span><\/div><div class=\"hitv3sogbi\"><span style=\"display:inline-block;width:5px;height:5px;border-radius:50%;background:#dc2626;flex-shrink:0;margin-right:7px;\"><\/span><span>Fast loading with smart automation<\/span><\/div><\/div>\r\n  <\/div>\r\n  \r\n  <div class=\"hitv3sogct\">\r\n    <button class=\"hitv3sogbtn\" style=\"animation:hitv3sog-pulse 2.5s ease-in-out infinite;animation-delay:1s;\">Build Your Free Website <span style=\"opacity:.9;\">\u2192<\/span><\/button>\r\n    <div class=\"hitv3sogbr\">hit.land<\/div>\r\n  <\/div>\r\n<\/a>\r\n<\/div>\n<p>CHENNAI: Dabur, a leading Indian consumer goods company and competitor to Colgate-Palmolive, is leveraging rising nationalist sentiment by positioning its toothpaste as the patriotic choice and urging consumers to avoid American brands. This move comes amid escalating trade tensions between India and the United States.<\/p>\n<p>On Thursday, Prime Minister Narendra Modi reinforced his appeal to support &#8220;Swadeshi&#8221; or made-in-India products. He encouraged children to create lists of foreign-branded goods and urged teachers to discourage their use.<\/p>\n<p>Last week, US President Donald Trump imposed tariffs of up to 50% on imports from India, triggering a campaign on WhatsApp by Modi&#8217;s supporters to boycott American brands such as McDonald&#8217;s, Pepsi, and Apple.<\/p>\n<p>Dabur, valued at $11 billion, featured a front-page newspaper advertisement showcasing unbranded toothpaste packaging reminiscent of Colgate\u2019s design. Although the ad did not explicitly name Colgate, it described India\u2019s top toothpaste brand as American-born and promoted Dabur as the authentic &#8220;Swadeshi&#8221; alternative. The ad included the phrase &#8220;Born there, not here&#8221; styled in the red, white, and blue colors of the American flag.<\/p>\n<p>Dabur declined to comment on the advertisement, and Colgate did not respond to Reuters&#8217; inquiries.<\/p>\n<p>According to Euromonitor data for 2024, Colgate controls 43% of India&#8217;s toothpaste market. The Indian subsidiary of Unilever, which owns the Pepsodent brand, follows, with Dabur holding the third position with a 17% market share.<\/p>\n<p>With a population of 1.4 billion, India is a significant market for American consumer goods, often sold through US-based online retailer Amazon.com. Over the years, US brands have expanded their presence into smaller towns across the country.<\/p>\n<p>Communications consultant Karthik Srinivasan described Dabur and other brands&#8217; advertising methods as &#8220;moment marketing,&#8221; aimed at capitalizing on current nationalist sentiment for short-term gain. <\/p>\n<p>Similarly, Amul, India\u2019s largest dairy company, has used social media to promote &#8220;Made in India&#8221; products, including animated ads featuring its mascot proudly holding the Indian flag alongside a slab of butter.<\/p>\n<p>\u2014 Reuters<\/p>\n<p><style>\r\n@keyframes hitl8gak-fadein{from{opacity:0;transform:translateY(14px)}to{opacity:1;transform:translateY(0)}}\r\n@keyframes hitl8gak-slideup{from{opacity:0;transform:translateY(20px)}to{opacity:1;transform:translateY(0)}}\r\n@keyframes hitl8gak-pulse{0%,100%{box-shadow:0 0 14px #dc262688}50%{box-shadow:0 0 32px #dc2626,0 0 60px #dc262655}}\r\n@keyframes 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solid rgba(255,255,255,0.18);backdrop-filter:blur(8px);-webkit-backdrop-filter:blur(8px);border-radius:20px;padding:3px 10px 3px 7px;margin-bottom:clamp(5px,0.6vw,9px);animation:hitl8gak-badge 0.5s ease both;\"><span style=\"display:inline-block;width:6px;height:6px;border-radius:50%;background:#dc2626;flex-shrink:0;\"><\/span><span style=\"font-size:clamp(8px,0.9vw,10px);font-weight:700;letter-spacing:0.07em;color:rgba(255,255,255,0.88);text-transform:uppercase;white-space:nowrap;\">EXCLUSIVE OFFER<\/span><\/div>\r\n    <div class=\"hitl8gakh\" style=\"animation:hitl8gak-slideup 0.7s ease both;animation-delay:0.15s;\">Your Website <span style=\"color:#dc2626;\">Should Sell.<\/span><\/div>\r\n    <div class=\"hitl8gaks\" style=\"animation:hitl8gak-slideup 0.7s ease both;animation-delay:0.3s;\">Custom-built websites with smart automation & AI-powered features.<\/div>\r\n    <div class=\"hitl8gakbl\"><div class=\"hitl8gakbi\"><span style=\"display:inline-block;width:5px;height:5px;border-radius:50%;background:#dc2626;flex-shrink:0;margin-right:7px;\"><\/span><span>SEO-optimized & lightning fast<\/span><\/div><div class=\"hitl8gakbi\"><span style=\"display:inline-block;width:5px;height:5px;border-radius:50%;background:#dc2626;flex-shrink:0;margin-right:7px;\"><\/span><span>Smart features built for your business<\/span><\/div><\/div>\r\n  <\/div>\r\n  \r\n  <div class=\"hitl8gakct\">\r\n    <button class=\"hitl8gakbtn\" style=\"animation:hitl8gak-pulse 2.5s ease-in-out infinite;animation-delay:1s;\">Get Free Consultation <span style=\"opacity:.9;\">\u2192<\/span><\/button>\r\n    <div class=\"hitl8gakbr\">hit.land<\/div>\r\n  <\/div>\r\n<\/a>\r\n<\/div><br \/>\n<\/p>\n<p>Special Analysis by Omanet | Navigate Oman&#8217;s Market<\/p>\n<p>The intensified promotion of &quot;Swadeshi&quot; or locally made goods in India, driven by rising nationalism and trade tensions with the US, highlights a <strong>growing consumer shift towards domestic brands<\/strong>. For businesses in Oman, this signals both a <strong>risk of reduced market access<\/strong> to nationalist-driven markets and an <strong>opportunity to strengthen local brand identity and resilience<\/strong> amid geopolitical uncertainties. Smart investors should consider <strong>diversifying supply chains and investing in homegrown innovation<\/strong> to capitalize on rising local consumer loyalty trends.<\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dabur is turning its toothpaste into a nationalism test by urging consumers to shun American brands amid worsening India-US trade ties. Following PM Modi&#8217;s call to use &#8220;Swadeshi&#8221; goods, Dabur&#8217;s ad contrasts its product with American toothpaste, promoting local choice.<\/p>\n","protected":false},"author":2,"featured_media":4132,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[482],"tags":[1532,1534,1533],"class_list":["post-4131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economy","tag-dabur","tag-nationalism","tag-swadeshi"],"jetpack_featured_media_url":"https:\/\/omanet.om\/wp-content\/uploads\/2025\/09\/3119916.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/posts\/4131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/comments?post=4131"}],"version-history":[{"count":1,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/posts\/4131\/revisions"}],"predecessor-version":[{"id":4133,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/posts\/4131\/revisions\/4133"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/media\/4132"}],"wp:attachment":[{"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/media?parent=4131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/categories?post=4131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/tags?post=4131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}