{"id":4551,"date":"2025-09-19T08:10:00","date_gmt":"2025-09-19T04:10:00","guid":{"rendered":"https:\/\/omanet.om\/en\/news\/tourism\/omran-tui-dhofar-hotels-development\/"},"modified":"2025-09-19T12:56:21","modified_gmt":"2025-09-19T08:56:21","slug":"omran-tui-dhofar-hotels-development","status":"publish","type":"post","link":"https:\/\/omanet.om\/en\/news\/tourism\/omran-tui-dhofar-hotels-development\/","title":{"rendered":"Omran and TUI Partner to Develop Five Hotels in Dhofar: What This Means for Investment and Tourism Growth in Oman"},"content":{"rendered":"<style>\r\n@keyframes hitv3sog-fadein{from{opacity:0;transform:translateY(14px)}to{opacity:1;transform:translateY(0)}}\r\n@keyframes hitv3sog-slideup{from{opacity:0;transform:translateY(20px)}to{opacity:1;transform:translateY(0)}}\r\n@keyframes hitv3sog-pulse{0%,100%{box-shadow:0 0 14px #dc262688}50%{box-shadow:0 0 32px #dc2626,0 0 60px #dc262655}}\r\n@keyframes hitv3sog-shimmer{0%,100%{opacity:0.3;transform:scaleX(0.4)}50%{opacity:1;transform:scaleX(1)}}\r\n@keyframes hitv3sog-glow{0%,100%{opacity:0.6}50%{opacity:1}}\r\n@keyframes hitv3sog-badge{from{opacity:0;transform:scale(0.8)}to{opacity:1;transform:scale(1)}}\r\n<\/style><style>\r\n.hitv3sogw{container-type:inline-size;width:100%;max-width:970px;margin:0 auto;box-sizing:border-box}\r\n.hitv3soga{display:flex;flex-direction:row;align-items:center;justify-content:space-between;width:100%;box-sizing:border-box;text-decoration:none;color:#fff;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,system-ui,sans-serif;position:relative;overflow:hidden;cursor:pointer;background:linear-gradient(135deg,#111118 0%,#080808 100%);border:1.5px solid rgba(255,255,255,0.08);border-radius:14px;gap:20px;padding:20px 40px;transition:border-color .2s}\r\n.hitv3soga:hover{border-color:#dc262688}\r\n.hitv3sogg1{position:absolute;inset:0;background:radial-gradient(ellipse at 50% 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solid rgba(255,255,255,0.18);backdrop-filter:blur(8px);-webkit-backdrop-filter:blur(8px);border-radius:20px;padding:3px 10px 3px 7px;margin-bottom:clamp(5px,0.6vw,9px);animation:hitv3sog-badge 0.5s ease both;\"><span style=\"display:inline-block;width:6px;height:6px;border-radius:50%;background:#dc2626;flex-shrink:0;\"><\/span><span style=\"font-size:clamp(8px,0.9vw,10px);font-weight:700;letter-spacing:0.07em;color:rgba(255,255,255,0.88);text-transform:uppercase;white-space:nowrap;\">EXCLUSIVE OMAN OFFER<\/span><\/div>\r\n    <div class=\"hitv3sogh\" style=\"animation:hitv3sog-slideup 0.7s ease both;animation-delay:0.15s;\">Websites For <span style=\"color:#dc2626;\">Omani Businesses.<\/span><\/div>\r\n    <div class=\"hitv3sogs\" style=\"animation:hitv3sog-slideup 0.7s ease both;animation-delay:0.3s;\">Empower your brand with custom digital solutions designed for high conversion and market dominance.<\/div>\r\n    <div class=\"hitv3sogbl\"><div class=\"hitv3sogbi\"><span style=\"display:inline-block;width:5px;height:5px;border-radius:50%;background:#dc2626;flex-shrink:0;margin-right:7px;\"><\/span><span>Responsive designs built for growth<\/span><\/div><div class=\"hitv3sogbi\"><span style=\"display:inline-block;width:5px;height:5px;border-radius:50%;background:#dc2626;flex-shrink:0;margin-right:7px;\"><\/span><span>Fast loading with smart automation<\/span><\/div><\/div>\r\n  <\/div>\r\n  \r\n  <div class=\"hitv3sogct\">\r\n    <button class=\"hitv3sogbtn\" style=\"animation:hitv3sog-pulse 2.5s ease-in-out infinite;animation-delay:1s;\">Build Your Free Website <span style=\"opacity:.9;\">\u2192<\/span><\/button>\r\n    <div class=\"hitv3sogbr\">hit.land<\/div>\r\n  <\/div>\r\n<\/a>\r\n<\/div>\n<p>Muscat \u2013 Oman Tourism Development Company (Omran Group), the government\u2019s lead agency for tourism development, has signed a term sheet to form a strategic alliance with TUI Group aimed at positioning Oman as a premier year-round global tourism destination.<\/p>\n<p>This term sheet outlines the key terms and conditions for collaboration between Omran Group and TUI Group, serving as a foundation for a detailed partnership agreement that will follow after comprehensive negotiations and due diligence.<\/p>\n<p>As part of this agreement, the two parties plan to jointly develop an initial portfolio of five hotels and resorts in Dhofar Governorate, scheduled to open to international visitors starting in 2028. These properties will be managed under TUI\u2019s well-known brands\u2014ROBINSON, TUI Blue, RIU, Jaz, and The Mora\u2014offering a variety of hospitality experiences designed to enhance Dhofar\u2019s tourism appeal and establish it as a competitive, year-round destination.<\/p>\n<p>Salem Mohammed al Mahruqi, Minister of Heritage and Tourism, emphasized the significance of the partnership, stating: \u201cThis term sheet marks an important milestone in advancing Oman\u2019s global tourism stature. In collaboration with Omran and TUI, we are dedicated to creating world-class tourism destinations and experiences that will attract more visitors, generate quality employment, and attract impactful, value-driven investments. These efforts align with the Ministry\u2019s comprehensive tourism development plan across all governorates, enhancing competitiveness through exceptional services and diverse offerings tailored to evolving international traveler preferences.\u201d<\/p>\n<p>Azzan Qassim al Busaidi, Undersecretary for Tourism at the Ministry of Heritage and Tourism and Chairman of Omran Group, remarked, \u201cThis agreement underscores Omran Group\u2019s commitment to developing distinctive tourism destinations that elevate Oman\u2019s profile on the global stage. By merging international expertise with our local vision, we are unlocking Oman\u2019s full potential as a year-round destination, promoting sustainable economic growth, and creating meaningful opportunities for our citizens and businesses, in line with Oman Vision 2040.\u201d<\/p>\n<p>Sebastian Ebel, Chief Executive Officer of TUI Group, said, \u201cSigning this term sheet is a crucial step toward establishing Oman as an emerging tourism destination. Globally, TUI develops integrated destinations\u2014with projects in West Africa, Central America, and Asia. We aim to work with our partners in Oman to create a destination distinguished by quality, sustainability, and uniqueness.\u201d<\/p>\n<p>Peter Krueger, Chief Strategy Officer and CEO of Holiday Experiences at TUI Group, added, \u201cThere is strong demand from international travelers to explore Oman. This alliance will introduce new tourism offerings to the Sultanate. Our TUI hotel brands\u2014ROBINSON, TUI Blue, RIU, Jaz, and The Mora\u2014will bring their loyal clientele to Oman, presenting a significant growth opportunity.\u201d<\/p>\n<p>The signing of the term sheet initiates the formation of a joint venture, where Omran and TUI Group are expected to hold 45% equity each, with the remaining 10% owned by a private investor. The term sheet also includes Omran Group\u2019s intention to acquire a 1.4% strategic equity stake in TUI Group, subject to final agreements and regulatory approvals.<\/p>\n<p>This partnership marks a pivotal development in Oman\u2019s tourism sector, promising enhanced international appeal and sustainable growth.<\/p>\n<p><style>\r\n@keyframes hitl8gak-fadein{from{opacity:0;transform:translateY(14px)}to{opacity:1;transform:translateY(0)}}\r\n@keyframes hitl8gak-slideup{from{opacity:0;transform:translateY(20px)}to{opacity:1;transform:translateY(0)}}\r\n@keyframes hitl8gak-pulse{0%,100%{box-shadow:0 0 14px #dc262688}50%{box-shadow:0 0 32px #dc2626,0 0 60px #dc262655}}\r\n@keyframes hitl8gak-shimmer{0%,100%{opacity:0.3;transform:scaleX(0.4)}50%{opacity:1;transform:scaleX(1)}}\r\n@keyframes hitl8gak-glow{0%,100%{opacity:0.6}50%{opacity:1}}\r\n@keyframes 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solid rgba(255,255,255,0.18);backdrop-filter:blur(8px);-webkit-backdrop-filter:blur(8px);border-radius:20px;padding:3px 10px 3px 7px;margin-bottom:clamp(5px,0.6vw,9px);animation:hitl8gak-badge 0.5s ease both;\"><span style=\"display:inline-block;width:6px;height:6px;border-radius:50%;background:#dc2626;flex-shrink:0;\"><\/span><span style=\"font-size:clamp(8px,0.9vw,10px);font-weight:700;letter-spacing:0.07em;color:rgba(255,255,255,0.88);text-transform:uppercase;white-space:nowrap;\">EXCLUSIVE OFFER<\/span><\/div>\r\n    <div class=\"hitl8gakh\" style=\"animation:hitl8gak-slideup 0.7s ease both;animation-delay:0.15s;\">Your Website <span style=\"color:#dc2626;\">Should Sell.<\/span><\/div>\r\n    <div class=\"hitl8gaks\" style=\"animation:hitl8gak-slideup 0.7s ease both;animation-delay:0.3s;\">Custom-built websites with smart automation & AI-powered features.<\/div>\r\n    <div class=\"hitl8gakbl\"><div class=\"hitl8gakbi\"><span style=\"display:inline-block;width:5px;height:5px;border-radius:50%;background:#dc2626;flex-shrink:0;margin-right:7px;\"><\/span><span>SEO-optimized & lightning fast<\/span><\/div><div class=\"hitl8gakbi\"><span style=\"display:inline-block;width:5px;height:5px;border-radius:50%;background:#dc2626;flex-shrink:0;margin-right:7px;\"><\/span><span>Smart features built for your business<\/span><\/div><\/div>\r\n  <\/div>\r\n  \r\n  <div class=\"hitl8gakct\">\r\n    <button class=\"hitl8gakbtn\" style=\"animation:hitl8gak-pulse 2.5s ease-in-out infinite;animation-delay:1s;\">Get Free Consultation <span style=\"opacity:.9;\">\u2192<\/span><\/button>\r\n    <div class=\"hitl8gakbr\">hit.land<\/div>\r\n  <\/div>\r\n<\/a>\r\n<\/div><br \/>\n<\/p>\n<p>Special Analysis by Omanet | Navigate Oman&#8217;s Market<\/p>\n<p>The strategic alliance between Omran Group and TUI Group <strong>positions Oman as a compelling, year-round global tourism destination<\/strong>, unlocking significant opportunities for the hospitality sector, particularly in Dhofar. For businesses and investors, this partnership signals <strong>robust potential for sustainable growth, heightened international visitor influx, and diversification of tourism offerings under renowned global brands<\/strong>. Smart entrepreneurs should now consider <strong>aligning with this expanding market by leveraging innovative, value-driven tourism services that meet evolving traveler preferences in line with Oman Vision 2040<\/strong>.<\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Oman Tourism Development Company (Omran) and TUI Group signed a term sheet for a strategic alliance to boost Oman as a year-round global tourism destination. They plan to develop five hotels in Dhofar by 2028 under TUI\u2019s renowned brands, enhancing tourism and economic growth.<\/p>\n","protected":false},"author":9,"featured_media":4552,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[481],"tags":[1719,640,1718],"class_list":["post-4551","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tourism","tag-dhofar-resorts-development","tag-oman-tourism","tag-tui-group-partnership"],"jetpack_featured_media_url":"https:\/\/omanet.om\/wp-content\/uploads\/2025\/09\/3132770.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/posts\/4551","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/comments?post=4551"}],"version-history":[{"count":1,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/posts\/4551\/revisions"}],"predecessor-version":[{"id":4553,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/posts\/4551\/revisions\/4553"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/media\/4552"}],"wp:attachment":[{"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/media?parent=4551"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/categories?post=4551"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/tags?post=4551"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}