{"id":4556,"date":"2025-09-19T17:03:00","date_gmt":"2025-09-19T13:03:00","guid":{"rendered":"https:\/\/omanet.om\/en\/news\/business\/omran-tui-group-enhance-oman-tourism\/"},"modified":"2025-09-19T22:01:32","modified_gmt":"2025-09-19T18:01:32","slug":"omran-tui-group-enhance-oman-tourism","status":"publish","type":"post","link":"https:\/\/omanet.om\/en\/news\/business\/omran-tui-group-enhance-oman-tourism\/","title":{"rendered":"Omran and TUI Group Partnership: What This Agreement Means for the Future of Tourism Investment in Oman"},"content":{"rendered":"<style>\r\n@keyframes hitv3sog-fadein{from{opacity:0;transform:translateY(14px)}to{opacity:1;transform:translateY(0)}}\r\n@keyframes hitv3sog-slideup{from{opacity:0;transform:translateY(20px)}to{opacity:1;transform:translateY(0)}}\r\n@keyframes hitv3sog-pulse{0%,100%{box-shadow:0 0 14px #dc262688}50%{box-shadow:0 0 32px #dc2626,0 0 60px #dc262655}}\r\n@keyframes 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solid rgba(255,255,255,0.18);backdrop-filter:blur(8px);-webkit-backdrop-filter:blur(8px);border-radius:20px;padding:3px 10px 3px 7px;margin-bottom:clamp(5px,0.6vw,9px);animation:hitv3sog-badge 0.5s ease both;\"><span style=\"display:inline-block;width:6px;height:6px;border-radius:50%;background:#dc2626;flex-shrink:0;\"><\/span><span style=\"font-size:clamp(8px,0.9vw,10px);font-weight:700;letter-spacing:0.07em;color:rgba(255,255,255,0.88);text-transform:uppercase;white-space:nowrap;\">EXCLUSIVE OMAN OFFER<\/span><\/div>\r\n    <div class=\"hitv3sogh\" style=\"animation:hitv3sog-slideup 0.7s ease both;animation-delay:0.15s;\">Websites For <span style=\"color:#dc2626;\">Omani Businesses.<\/span><\/div>\r\n    <div class=\"hitv3sogs\" style=\"animation:hitv3sog-slideup 0.7s ease both;animation-delay:0.3s;\">Empower your brand with custom digital solutions designed for high conversion and market dominance.<\/div>\r\n    <div class=\"hitv3sogbl\"><div class=\"hitv3sogbi\"><span style=\"display:inline-block;width:5px;height:5px;border-radius:50%;background:#dc2626;flex-shrink:0;margin-right:7px;\"><\/span><span>Responsive designs built for growth<\/span><\/div><div class=\"hitv3sogbi\"><span style=\"display:inline-block;width:5px;height:5px;border-radius:50%;background:#dc2626;flex-shrink:0;margin-right:7px;\"><\/span><span>Fast loading with smart automation<\/span><\/div><\/div>\r\n  <\/div>\r\n  \r\n  <div class=\"hitv3sogct\">\r\n    <button class=\"hitv3sogbtn\" style=\"animation:hitv3sog-pulse 2.5s ease-in-out infinite;animation-delay:1s;\">Build Your Free Website <span style=\"opacity:.9;\">\u2192<\/span><\/button>\r\n    <div class=\"hitv3sogbr\">hit.land<\/div>\r\n  <\/div>\r\n<\/a>\r\n<\/div>\n<p><\/p>\n<p><strong>MUSCAT<\/strong>: The Oman Tourism Development Company (Omran Group), the governmental agency responsible for tourism development in Oman, has entered into a strategic alliance with TUI Group, one of the world&#8217;s leading tourism and travel companies. This partnership aims to enhance Oman\u2019s status as a year-round global tourism destination.<\/p>\n<p>The signed term sheet outlines the key terms and conditions for cooperation between Omran Group and TUI Group, paving the way for a comprehensive partnership agreement to be established following in-depth negotiations and due diligence.<\/p>\n<p>As part of this agreement, both parties plan to develop an initial package of five hotels and resorts in the Dhofar Governorate, set to welcome international guests starting in 2028. These facilities will operate under TUI\u2019s well-known brands\u2014including Robinson, TUI Blue, RIU, Jaz, and The Mora\u2014aiming to provide diverse hospitality experiences that will contribute to Dhofar\u2019s tourism sector and reinforce its competitiveness as a year-round destination.<\/p>\n<p>This initiative highlights the significant role of tourism within the Oman Vision 2040 framework, aligning with Omran Group\u2019s mission to boost tourism growth, attract foreign direct investment, and empower local communities, thereby ensuring a lasting socio-economic impact.<\/p>\n<p>Salim bin Mohammed al Mahrouqi, Minister of Heritage and Tourism, expressed that this term sheet marks a crucial milestone in solidifying Oman\u2019s presence on the global tourism map. He emphasized the commitment to developing world-class tourism experiences that not only increase visitor numbers but also create high-quality job opportunities and attract substantial investments, aligning with the Ministry\u2019s comprehensive development plan for tourism across all governorates.<\/p>\n<p>Azzan bin Qasim al Busaidy, Under-Secretary of the Ministry of Heritage and Tourism for Tourism and Chairman of Omran Group, stated, \u201cThis milestone underscores our dedication to crafting remarkable tourism destinations that enhance Oman\u2019s global profile. By blending international expertise with our local vision, we are taking significant steps toward realizing the country\u2019s potential as a year-round destination, promoting sustainable economic growth, and creating meaningful opportunities for our population and businesses in line with Oman Vision 2040.\u201d<\/p>\n<p>Sebastian Ebel, CEO of TUI Group, noted that the signing of the term sheet is a pivotal step in positioning Oman as an attractive tourist destination. He mentioned TUI&#8217;s experience in developing integrated destinations worldwide, expressing excitement about the collaboration to create a unique and sustainable tourism experience in Oman.<\/p>\n<p>Peter Krueger, Chief Strategy Officer and CEO of Holiday Experiences at TUI Group, added that there is a growing demand from international tourists for Oman, and this alliance will facilitate new tourism opportunities. TUI\u2019s diverse hotel brands are anticipated to draw their dedicated clientele to Oman, representing a significant growth opportunity.<\/p>\n<p>The term sheet lays the groundwork for a joint venture where Omran Group and TUI Group will each hold 45% equity, with the remaining 10% to be held by a private investor. It also indicates Omran Group\u2019s intention to become a strategic shareholder in TUI Group, accumulating a 1.4% equity stake, pending final agreements and regulatory approvals.<\/p>\n<p>Both entities have reiterated their commitment to sustainability, pledging to develop the planned projects according to the highest international standards and in accordance with Omran Group\u2019s sustainability compass, which prioritizes economic, social, cultural, and environmental considerations.<\/p>\n<p>The initiatives are expected to create both direct and indirect employment opportunities, stimulate the involvement of small and medium enterprises, and further elevate the appeal of Oman\u2014especially the Dhofar Governorate\u2014as a competitive, year-round tourism destination.<\/p>\n<p><style>\r\n@keyframes hitl8gak-fadein{from{opacity:0;transform:translateY(14px)}to{opacity:1;transform:translateY(0)}}\r\n@keyframes 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solid rgba(255,255,255,0.18);backdrop-filter:blur(8px);-webkit-backdrop-filter:blur(8px);border-radius:20px;padding:3px 10px 3px 7px;margin-bottom:clamp(5px,0.6vw,9px);animation:hitl8gak-badge 0.5s ease both;\"><span style=\"display:inline-block;width:6px;height:6px;border-radius:50%;background:#dc2626;flex-shrink:0;\"><\/span><span style=\"font-size:clamp(8px,0.9vw,10px);font-weight:700;letter-spacing:0.07em;color:rgba(255,255,255,0.88);text-transform:uppercase;white-space:nowrap;\">EXCLUSIVE OFFER<\/span><\/div>\r\n    <div class=\"hitl8gakh\" style=\"animation:hitl8gak-slideup 0.7s ease both;animation-delay:0.15s;\">Your Website <span style=\"color:#dc2626;\">Should Sell.<\/span><\/div>\r\n    <div class=\"hitl8gaks\" style=\"animation:hitl8gak-slideup 0.7s ease both;animation-delay:0.3s;\">Custom-built websites with smart automation & AI-powered features.<\/div>\r\n    <div class=\"hitl8gakbl\"><div class=\"hitl8gakbi\"><span style=\"display:inline-block;width:5px;height:5px;border-radius:50%;background:#dc2626;flex-shrink:0;margin-right:7px;\"><\/span><span>SEO-optimized & lightning fast<\/span><\/div><div class=\"hitl8gakbi\"><span style=\"display:inline-block;width:5px;height:5px;border-radius:50%;background:#dc2626;flex-shrink:0;margin-right:7px;\"><\/span><span>Smart features built for your business<\/span><\/div><\/div>\r\n  <\/div>\r\n  \r\n  <div class=\"hitl8gakct\">\r\n    <button class=\"hitl8gakbtn\" style=\"animation:hitl8gak-pulse 2.5s ease-in-out infinite;animation-delay:1s;\">Get Free Consultation <span style=\"opacity:.9;\">\u2192<\/span><\/button>\r\n    <div class=\"hitl8gakbr\">hit.land<\/div>\r\n  <\/div>\r\n<\/a>\r\n<\/div><br \/>\n<\/p>\n<p><strong>Special Analysis by Omanet | Navigate Oman&#8217;s Market<\/strong><\/p>\n<p>The strategic alliance between <strong>Omran Group and TUI Group<\/strong> represents a significant commitment to positioning Oman as a premier <strong>year-round tourism destination<\/strong>. This collaboration not only creates <strong>new opportunities for hospitality investments<\/strong> but also invites risks related to project execution and market competition. <strong>Smart investors and entrepreneurs<\/strong> should closely monitor developments in this sector, as the anticipated growth in tourism infrastructure could yield lucrative opportunities in both hospitality and related service industries, aligning with <strong>Oman Vision 2040<\/strong> goals.<\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Omran Group has signed a term sheet with TUI Group to enhance Oman\u2019s appeal as a year-round tourism destination. This partnership aims to develop five hotels and resorts in Dhofar, expected to open in 2028, showcasing brands like Robinson and TUI Blue. Both entities emphasize sustainability and economic growth, aligning with Oman Vision 2040.<\/p>\n","protected":false},"author":2,"featured_media":4557,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[114],"tags":[640,1720,1721],"class_list":["post-4556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-oman-tourism","tag-strategic-alliance","tag-tui-group"],"jetpack_featured_media_url":"https:\/\/omanet.om\/wp-content\/uploads\/2025\/09\/3133282.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/posts\/4556","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/comments?post=4556"}],"version-history":[{"count":1,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/posts\/4556\/revisions"}],"predecessor-version":[{"id":4558,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/posts\/4556\/revisions\/4558"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/media\/4557"}],"wp:attachment":[{"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/media?parent=4556"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/categories?post=4556"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/tags?post=4556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}