{"id":5020,"date":"2025-10-02T15:11:00","date_gmt":"2025-10-02T11:11:00","guid":{"rendered":"https:\/\/omanet.om\/en\/news\/economy\/omran-wttc-sustainability-data-partner\/"},"modified":"2025-10-03T02:52:24","modified_gmt":"2025-10-02T22:52:24","slug":"omran-wttc-sustainability-data-partner","status":"publish","type":"post","link":"https:\/\/omanet.om\/en\/news\/economy\/omran-wttc-sustainability-data-partner\/","title":{"rendered":"OMRAN Group Named WTTC\u2019s Sustainability Data Partner: What This Means for Investment and Business Growth in Oman"},"content":{"rendered":"<style>\r\n@keyframes hitv3sog-fadein{from{opacity:0;transform:translateY(14px)}to{opacity:1;transform:translateY(0)}}\r\n@keyframes hitv3sog-slideup{from{opacity:0;transform:translateY(20px)}to{opacity:1;transform:translateY(0)}}\r\n@keyframes hitv3sog-pulse{0%,100%{box-shadow:0 0 14px #dc262688}50%{box-shadow:0 0 32px #dc2626,0 0 60px #dc262655}}\r\n@keyframes 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solid rgba(255,255,255,0.18);backdrop-filter:blur(8px);-webkit-backdrop-filter:blur(8px);border-radius:20px;padding:3px 10px 3px 7px;margin-bottom:clamp(5px,0.6vw,9px);animation:hitv3sog-badge 0.5s ease both;\"><span style=\"display:inline-block;width:6px;height:6px;border-radius:50%;background:#dc2626;flex-shrink:0;\"><\/span><span style=\"font-size:clamp(8px,0.9vw,10px);font-weight:700;letter-spacing:0.07em;color:rgba(255,255,255,0.88);text-transform:uppercase;white-space:nowrap;\">EXCLUSIVE OMAN OFFER<\/span><\/div>\r\n    <div class=\"hitv3sogh\" style=\"animation:hitv3sog-slideup 0.7s ease both;animation-delay:0.15s;\">Websites For <span style=\"color:#dc2626;\">Omani Businesses.<\/span><\/div>\r\n    <div class=\"hitv3sogs\" style=\"animation:hitv3sog-slideup 0.7s ease both;animation-delay:0.3s;\">Empower your brand with custom digital solutions designed for high conversion and market dominance.<\/div>\r\n    <div class=\"hitv3sogbl\"><div class=\"hitv3sogbi\"><span style=\"display:inline-block;width:5px;height:5px;border-radius:50%;background:#dc2626;flex-shrink:0;margin-right:7px;\"><\/span><span>Responsive designs built for growth<\/span><\/div><div class=\"hitv3sogbi\"><span style=\"display:inline-block;width:5px;height:5px;border-radius:50%;background:#dc2626;flex-shrink:0;margin-right:7px;\"><\/span><span>Fast loading with smart automation<\/span><\/div><\/div>\r\n  <\/div>\r\n  \r\n  <div class=\"hitv3sogct\">\r\n    <button class=\"hitv3sogbtn\" style=\"animation:hitv3sog-pulse 2.5s ease-in-out infinite;animation-delay:1s;\">Build Your Free Website <span style=\"opacity:.9;\">\u2192<\/span><\/button>\r\n    <div class=\"hitv3sogbr\">hit.land<\/div>\r\n  <\/div>\r\n<\/a>\r\n<\/div>\n<p>MUSCAT: Oman Tourism Development Company (OMRAN Group) has been appointed as the official Sustainability Data Partner of the World Travel &#038; Tourism Council (WTTC). This strategic alliance aims to enhance global cooperation on sustainable tourism by utilizing data to inform policies, increase accountability, and accelerate positive impacts across the industry.<\/p>\n<p>The partnership highlights OMRAN Group\u2019s dedication to promoting sustainability and encouraging data-driven decision-making within the international tourism sector. As part of this collaboration, OMRAN Group played a key role in launching the Environmental &#038; Social Impact Data Index at the recent WTTC Global Summit held in Rome.<\/p>\n<p>The Global Summit, which brought together CEOs and decision-makers from the world\u2019s top travel and tourism organizations, was the platform for unveiling this innovative index. The tool is designed to measure, benchmark, and advance the sector\u2019s environmental and social impact.<\/p>\n<p>During the Summit, the CEO of OMRAN Group delivered a keynote address titled \u201cExamples of Excellence,\u201d presenting the Group\u2019s comprehensive human capital development initiative, #IAmTourism. This program serves as a pioneering model for empowering and developing human resources, aligning with the national goals set out in Oman Vision 2040 and translating the National Tourism Strategy\u2019s pillars into concrete results.<\/p>\n<p>The CEO emphasized that the partnership with WTTC marks a critical milestone in OMRAN Group\u2019s mission to embed sustainability, environmental, social, and governance (ESG) principles, and In-Country Value at the heart of tourism development. By leveraging data-driven insights and fostering international collaboration, OMRAN Group is advancing the creation of destinations that empower local communities, celebrate cultural heritage, and protect the environment.<\/p>\n<p>The launch of the Environmental &#038; Social Impact Data Index signifies a major step toward enhanced transparency and accountability, ensuring the tourism sector delivers meaningful and measurable economic, social, and environmental benefits.<\/p>\n<p>This collaboration further establishes Oman\u2019s growing leadership role in sustainable tourism, reinforcing global efforts to promote responsible growth, preserve natural and cultural heritage, and create lasting socio-economic value.<\/p>\n<p><style>\r\n@keyframes hitl8gak-fadein{from{opacity:0;transform:translateY(14px)}to{opacity:1;transform:translateY(0)}}\r\n@keyframes hitl8gak-slideup{from{opacity:0;transform:translateY(20px)}to{opacity:1;transform:translateY(0)}}\r\n@keyframes hitl8gak-pulse{0%,100%{box-shadow:0 0 14px #dc262688}50%{box-shadow:0 0 32px #dc2626,0 0 60px #dc262655}}\r\n@keyframes hitl8gak-shimmer{0%,100%{opacity:0.3;transform:scaleX(0.4)}50%{opacity:1;transform:scaleX(1)}}\r\n@keyframes hitl8gak-glow{0%,100%{opacity:0.6}50%{opacity:1}}\r\n@keyframes hitl8gak-badge{from{opacity:0;transform:scale(0.8)}to{opacity:1;transform:scale(1)}}\r\n<\/style><style>\r\n.hitl8gakw{container-type:inline-size;width:100%;max-width:970px;margin:0 auto;box-sizing:border-box}\r\n.hitl8gaka{display:flex;flex-direction:row;align-items:center;justify-content:space-between;width:100%;box-sizing:border-box;text-decoration:none;color:#fff;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,system-ui,sans-serif;position:relative;overflow:hidden;cursor:pointer;background:linear-gradient(135deg,#111118 0%,#080808 100%);border:1.5px solid rgba(255,255,255,0.08);border-radius:14px;gap:20px;padding:20px 40px;transition:border-color 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solid rgba(255,255,255,0.18);backdrop-filter:blur(8px);-webkit-backdrop-filter:blur(8px);border-radius:20px;padding:3px 10px 3px 7px;margin-bottom:clamp(5px,0.6vw,9px);animation:hitl8gak-badge 0.5s ease both;\"><span style=\"display:inline-block;width:6px;height:6px;border-radius:50%;background:#dc2626;flex-shrink:0;\"><\/span><span style=\"font-size:clamp(8px,0.9vw,10px);font-weight:700;letter-spacing:0.07em;color:rgba(255,255,255,0.88);text-transform:uppercase;white-space:nowrap;\">EXCLUSIVE OFFER<\/span><\/div>\r\n    <div class=\"hitl8gakh\" style=\"animation:hitl8gak-slideup 0.7s ease both;animation-delay:0.15s;\">Your Website <span style=\"color:#dc2626;\">Should Sell.<\/span><\/div>\r\n    <div class=\"hitl8gaks\" style=\"animation:hitl8gak-slideup 0.7s ease both;animation-delay:0.3s;\">Custom-built websites with smart automation & AI-powered features.<\/div>\r\n    <div class=\"hitl8gakbl\"><div class=\"hitl8gakbi\"><span style=\"display:inline-block;width:5px;height:5px;border-radius:50%;background:#dc2626;flex-shrink:0;margin-right:7px;\"><\/span><span>SEO-optimized & lightning fast<\/span><\/div><div class=\"hitl8gakbi\"><span style=\"display:inline-block;width:5px;height:5px;border-radius:50%;background:#dc2626;flex-shrink:0;margin-right:7px;\"><\/span><span>Smart features built for your business<\/span><\/div><\/div>\r\n  <\/div>\r\n  \r\n  <div class=\"hitl8gakct\">\r\n    <button class=\"hitl8gakbtn\" style=\"animation:hitl8gak-pulse 2.5s ease-in-out infinite;animation-delay:1s;\">Get Free Consultation <span style=\"opacity:.9;\">\u2192<\/span><\/button>\r\n    <div class=\"hitl8gakbr\">hit.land<\/div>\r\n  <\/div>\r\n<\/a>\r\n<\/div><br \/>\n<\/p>\n<p>Special Analysis by Omanet | Navigate Oman&#8217;s Market<\/p>\n<p>OMRAN Group&#8217;s new role as the official Sustainability Data Partner of the WTTC <strong>positions Oman as a global leader in sustainable tourism<\/strong>, offering businesses a unique opportunity to align with emerging ESG and data-driven trends. This partnership underscores <strong>significant growth potential for tourism ventures that prioritize environmental and social responsibility<\/strong>, while smart investors should now prioritize initiatives that leverage sustainability data to enhance transparency and community impact, in line with Oman Vision 2040.<\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Oman Tourism Development Company (OMRAN Group) is the official Sustainability Data Partner of WTTC, promoting sustainable tourism through data. They supported the launch of the Environmental &#038; Social Impact Data Index at WTTC Global Summit, advancing accountability and positive impact in tourism.<\/p>\n","protected":false},"author":2,"featured_media":5021,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[482],"tags":[640,789,1923],"class_list":["post-5020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economy","tag-oman-tourism","tag-sustainable-tourism","tag-wttc-partnership"],"jetpack_featured_media_url":"https:\/\/omanet.om\/wp-content\/uploads\/2025\/10\/3146738.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/posts\/5020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/comments?post=5020"}],"version-history":[{"count":1,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/posts\/5020\/revisions"}],"predecessor-version":[{"id":5022,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/posts\/5020\/revisions\/5022"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/media\/5021"}],"wp:attachment":[{"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/media?parent=5020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/categories?post=5020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/tags?post=5020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}