{"id":8371,"date":"2026-01-25T08:26:00","date_gmt":"2026-01-25T04:26:00","guid":{"rendered":"https:\/\/omanet.om\/en\/news\/economy\/davos-launches-degraded-land-restoration\/"},"modified":"2026-01-25T15:02:32","modified_gmt":"2026-01-25T11:02:32","slug":"davos-launches-degraded-land-restoration","status":"publish","type":"post","link":"https:\/\/omanet.om\/en\/news\/economy\/davos-launches-degraded-land-restoration\/","title":{"rendered":"New Davos Initiative to Restore Degraded Land: What It Means for Investors and Businesses in Sustainable Development"},"content":{"rendered":"<style>\r\n@keyframes hitv3sog-fadein{from{opacity:0;transform:translateY(14px)}to{opacity:1;transform:translateY(0)}}\r\n@keyframes hitv3sog-slideup{from{opacity:0;transform:translateY(20px)}to{opacity:1;transform:translateY(0)}}\r\n@keyframes hitv3sog-pulse{0%,100%{box-shadow:0 0 14px #dc262688}50%{box-shadow:0 0 32px #dc2626,0 0 60px #dc262655}}\r\n@keyframes 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solid rgba(255,255,255,0.18);backdrop-filter:blur(8px);-webkit-backdrop-filter:blur(8px);border-radius:20px;padding:3px 10px 3px 7px;margin-bottom:clamp(5px,0.6vw,9px);animation:hitv3sog-badge 0.5s ease both;\"><span style=\"display:inline-block;width:6px;height:6px;border-radius:50%;background:#dc2626;flex-shrink:0;\"><\/span><span style=\"font-size:clamp(8px,0.9vw,10px);font-weight:700;letter-spacing:0.07em;color:rgba(255,255,255,0.88);text-transform:uppercase;white-space:nowrap;\">EXCLUSIVE OMAN OFFER<\/span><\/div>\r\n    <div class=\"hitv3sogh\" style=\"animation:hitv3sog-slideup 0.7s ease both;animation-delay:0.15s;\">Websites For <span style=\"color:#dc2626;\">Omani Businesses.<\/span><\/div>\r\n    <div class=\"hitv3sogs\" style=\"animation:hitv3sog-slideup 0.7s ease both;animation-delay:0.3s;\">Empower your brand with custom digital solutions designed for high conversion and market dominance.<\/div>\r\n    <div class=\"hitv3sogbl\"><div class=\"hitv3sogbi\"><span style=\"display:inline-block;width:5px;height:5px;border-radius:50%;background:#dc2626;flex-shrink:0;margin-right:7px;\"><\/span><span>Responsive designs built for growth<\/span><\/div><div class=\"hitv3sogbi\"><span style=\"display:inline-block;width:5px;height:5px;border-radius:50%;background:#dc2626;flex-shrink:0;margin-right:7px;\"><\/span><span>Fast loading with smart automation<\/span><\/div><\/div>\r\n  <\/div>\r\n  \r\n  <div class=\"hitv3sogct\">\r\n    <button class=\"hitv3sogbtn\" style=\"animation:hitv3sog-pulse 2.5s ease-in-out infinite;animation-delay:1s;\">Build Your Free Website <span style=\"opacity:.9;\">\u2192<\/span><\/button>\r\n    <div class=\"hitv3sogbr\">hit.land<\/div>\r\n  <\/div>\r\n<\/a>\r\n<\/div>\n<p>DAVOS \u2014 The United Nations Convention to Combat Desertification (UNCCD) Secretariat, in partnership with the UNCCD COP16 Presidency led by the Kingdom of Saudi Arabia, officially launched the Business 4 Land (B4L) Champions\u2019 Council during a high-level event at InTent, held as part of the World Economic Forum (WEF) Annual Meeting in Davos.<\/p>\n<p>The B4L Champions\u2019 Council unites global CEOs and senior executives from diverse sectors including agriculture, consulting, environmental services, fashion, food, pulp and paper, renewable energy, and technology. Its mission is to spearhead private sector leadership in restoring 1.5 billion hectares of degraded land by 2030, aligning corporate ambitions with the Sustainable Development Goals (SDGs) related to climate action, biodiversity conservation, and land degradation neutrality.<\/p>\n<p>Dr. Osama Ibrahim Faqeeha, Deputy Minister of Environment of Saudi Arabia and Advisor to the COP16 Presidency, emphasized the critical importance of land, stating, \u201cHalf of global GDP depends on land\u2014our freshwater, farms, forests, cities, villages, and infrastructure are all land-based. Yet, each year, 100 million hectares of land are degraded due to business as usual. We must shift to \u2018business unusual.\u2019 This transformation cannot happen without the active involvement of the business community. By investing in land restoration, there are only gains to be made\u2014no losses.\u201d<\/p>\n<p>The Council supports actions tied to the Riyadh Action Agenda, which was launched at COP16 in Riyadh in December 2024. This agenda catalyzes private sector involvement, backed by over $12 billion pledged for land restoration and drought resilience. Key contributors include the Arab Coordination Group, the Islamic Development Bank, the OPEC Fund, and the Government of Saudi Arabia. The B4L Champions\u2019 Council aims to maintain momentum through coordinated business-led initiatives.<\/p>\n<p>Yasmine Fouad, Executive Secretary of UNCCD, highlighted the economic benefits: \u201cInaction on land degradation carries a high cost, while each dollar invested in land restoration can generate approximately 30 dollars in revenue. The B4L initiative is unique as the sole official private sector platform emerging from UN conventions\u2014whether climate, biodiversity, or land\u2014that mandates corporate engagement beyond voluntary contributions. It is an essential aspect of Corporate Social Responsibility.\u201d<\/p>\n<p>The Council\u2019s objectives include mobilizing private capital and scaling regenerative, land-positive business models; advocating for investments that enhance land restoration, drought resilience, food security, and community well-being; fostering cross-sector business collaboration; and supporting policy coherence through structured public-private dialogues with governments and international organizations.<\/p>\n<p>Additionally, the Council will play a crucial role in advancing the Riyadh Global Drought Resilience Partnership (RGDRP), a global initiative launched to address escalating drought risks through coordinated international efforts.<\/p>\n<p>This collaborative effort marks a significant step towards sustainable land management, reflecting the critical role of the private sector in combating desertification and promoting environmental restoration.<\/p>\n<p><style>\r\n@keyframes 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solid rgba(255,255,255,0.18);backdrop-filter:blur(8px);-webkit-backdrop-filter:blur(8px);border-radius:20px;padding:3px 10px 3px 7px;margin-bottom:clamp(5px,0.6vw,9px);animation:hitl8gak-badge 0.5s ease both;\"><span style=\"display:inline-block;width:6px;height:6px;border-radius:50%;background:#dc2626;flex-shrink:0;\"><\/span><span style=\"font-size:clamp(8px,0.9vw,10px);font-weight:700;letter-spacing:0.07em;color:rgba(255,255,255,0.88);text-transform:uppercase;white-space:nowrap;\">EXCLUSIVE OFFER<\/span><\/div>\r\n    <div class=\"hitl8gakh\" style=\"animation:hitl8gak-slideup 0.7s ease both;animation-delay:0.15s;\">Your Website <span style=\"color:#dc2626;\">Should Sell.<\/span><\/div>\r\n    <div class=\"hitl8gaks\" style=\"animation:hitl8gak-slideup 0.7s ease both;animation-delay:0.3s;\">Custom-built websites with smart automation & AI-powered features.<\/div>\r\n    <div class=\"hitl8gakbl\"><div class=\"hitl8gakbi\"><span style=\"display:inline-block;width:5px;height:5px;border-radius:50%;background:#dc2626;flex-shrink:0;margin-right:7px;\"><\/span><span>SEO-optimized & lightning fast<\/span><\/div><div class=\"hitl8gakbi\"><span style=\"display:inline-block;width:5px;height:5px;border-radius:50%;background:#dc2626;flex-shrink:0;margin-right:7px;\"><\/span><span>Smart features built for your business<\/span><\/div><\/div>\r\n  <\/div>\r\n  \r\n  <div class=\"hitl8gakct\">\r\n    <button class=\"hitl8gakbtn\" style=\"animation:hitl8gak-pulse 2.5s ease-in-out infinite;animation-delay:1s;\">Get Free Consultation <span style=\"opacity:.9;\">\u2192<\/span><\/button>\r\n    <div class=\"hitl8gakbr\">hit.land<\/div>\r\n  <\/div>\r\n<\/a>\r\n<\/div><br \/>\n<\/p>\n<p>Special Analysis by Omanet | Navigate Oman&#8217;s Market<\/p>\n<p>The launch of the Business 4 Land (B4L) Champions\u2019 Council signals a pivotal shift towards <strong>private sector-driven land restoration and sustainability<\/strong>, presenting Oman\u2019s businesses with significant opportunities to tap into global funding and align with SDG goals. <strong>Smart investors and entrepreneurs should prioritize regenerative, land-positive ventures<\/strong> that not only mitigate environmental risks but also promise high returns\u2014estimated at $30 for every $1 invested\u2014while positioning Oman as a regional leader in sustainability and drought resilience.<\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The UNCCD Secretariat and COP16 Presidency, led by Saudi Arabia, launched the Business 4 Land (B4L) Champions\u2019 Council at WEF Davos. The council unites CEOs to restore 1.5 billion hectares of land by 2030, aligning business with climate, biodiversity, and land goals.<\/p>\n","protected":false},"author":9,"featured_media":8372,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[482],"tags":[3558,1073,3557],"class_list":["post-8371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economy","tag-land-restoration","tag-private-sector","tag-united-nations"],"jetpack_featured_media_url":"https:\/\/omanet.om\/wp-content\/uploads\/2026\/01\/3269262.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/posts\/8371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/comments?post=8371"}],"version-history":[{"count":1,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/posts\/8371\/revisions"}],"predecessor-version":[{"id":8373,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/posts\/8371\/revisions\/8373"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/media\/8372"}],"wp:attachment":[{"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/media?parent=8371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/categories?post=8371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/tags?post=8371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}