{"id":8485,"date":"2026-01-28T17:55:00","date_gmt":"2026-01-28T13:55:00","guid":{"rendered":"https:\/\/omanet.om\/en\/news\/business\/madayn-secures-ro-272m-food-investments\/"},"modified":"2026-01-28T23:40:41","modified_gmt":"2026-01-28T19:40:41","slug":"madayn-secures-ro-272m-food-investments","status":"publish","type":"post","link":"https:\/\/omanet.om\/en\/news\/business\/madayn-secures-ro-272m-food-investments\/","title":{"rendered":"Madayn Attracts RO 272 Million in Food Investments: What This Means for Entrepreneurs and Investors in Oman"},"content":{"rendered":"<style>\r\n@keyframes hitv3sog-fadein{from{opacity:0;transform:translateY(14px)}to{opacity:1;transform:translateY(0)}}\r\n@keyframes hitv3sog-slideup{from{opacity:0;transform:translateY(20px)}to{opacity:1;transform:translateY(0)}}\r\n@keyframes hitv3sog-pulse{0%,100%{box-shadow:0 0 14px #dc262688}50%{box-shadow:0 0 32px #dc2626,0 0 60px #dc262655}}\r\n@keyframes 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solid rgba(255,255,255,0.18);backdrop-filter:blur(8px);-webkit-backdrop-filter:blur(8px);border-radius:20px;padding:3px 10px 3px 7px;margin-bottom:clamp(5px,0.6vw,9px);animation:hitv3sog-badge 0.5s ease both;\"><span style=\"display:inline-block;width:6px;height:6px;border-radius:50%;background:#dc2626;flex-shrink:0;\"><\/span><span style=\"font-size:clamp(8px,0.9vw,10px);font-weight:700;letter-spacing:0.07em;color:rgba(255,255,255,0.88);text-transform:uppercase;white-space:nowrap;\">EXCLUSIVE OMAN OFFER<\/span><\/div>\r\n    <div class=\"hitv3sogh\" style=\"animation:hitv3sog-slideup 0.7s ease both;animation-delay:0.15s;\">Websites For <span style=\"color:#dc2626;\">Omani Businesses.<\/span><\/div>\r\n    <div class=\"hitv3sogs\" style=\"animation:hitv3sog-slideup 0.7s ease both;animation-delay:0.3s;\">Empower your brand with custom digital solutions designed for high conversion and market dominance.<\/div>\r\n    <div class=\"hitv3sogbl\"><div class=\"hitv3sogbi\"><span style=\"display:inline-block;width:5px;height:5px;border-radius:50%;background:#dc2626;flex-shrink:0;margin-right:7px;\"><\/span><span>Responsive designs built for growth<\/span><\/div><div class=\"hitv3sogbi\"><span style=\"display:inline-block;width:5px;height:5px;border-radius:50%;background:#dc2626;flex-shrink:0;margin-right:7px;\"><\/span><span>Fast loading with smart automation<\/span><\/div><\/div>\r\n  <\/div>\r\n  \r\n  <div class=\"hitv3sogct\">\r\n    <button class=\"hitv3sogbtn\" style=\"animation:hitv3sog-pulse 2.5s ease-in-out infinite;animation-delay:1s;\">Build Your Free Website <span style=\"opacity:.9;\">\u2192<\/span><\/button>\r\n    <div class=\"hitv3sogbr\">hit.land<\/div>\r\n  <\/div>\r\n<\/a>\r\n<\/div>\n<p><\/p>\n<p><strong>MUSCAT:<\/strong> The Public Establishment for Industrial Estates (Madayn) has reported investments in the food sector surpassing RO 272 million, highlighting the growing significance of food manufacturing as a cornerstone of Oman\u2019s industrial and food security strategy.<\/p>\n<p>Khalid Al Salehi, Director General of Marketing and Commercial Affairs at Madayn, noted that the industrial cities managed by Madayn currently host 121 projects in the food sector. This figure emphasizes the strategic importance of the sector, with 28 new food projects established in 2025 alone, reflecting sustained investor confidence and the sector&#8217;s critical role in enhancing national food security.<\/p>\n<p>Al Salehi also highlighted Madayn&#8217;s efforts to bolster integration between industrial and agricultural activities. Notably, he announced the \u2018Madayn Agriculture\u2019 Initiative, which is being implemented in collaboration with the Ministry of Agriculture, Fisheries and Water Resources. This initiative aims to introduce greenhouse projects within selected industrial cities, thereby supporting local production, enhancing export capacity, and strengthening food security.<\/p>\n<p>Discussions on improving efficiency within food supply chains emphasized innovation and sustainability, particularly in waste reduction. Lamya Al Habsi, Marketing Director at ZabonEx, shared insights into the company&#8217;s use of artificial intelligence (AI) in supply chain management via its B2B SaaS platform.<\/p>\n<p>She referenced data from the Food and Agriculture Organization (FAO) indicating that nearly 40 percent of food products are wasted at the retail and distribution stages. ZabonEx\u2019s AI-driven platform analyzes inventory and sales data to predict actual demand at the store level, which helps to optimize supply volumes, reduce losses, and improve operational efficiency.<\/p>\n<p>\u201cThe platform empowers businesses to make data-driven decisions that significantly reduce waste while enhancing profitability,\u201d Al Habsi stated, adding that such solutions align with global sustainability goals and the progression toward a circular economy.<\/p>\n<p>The event also featured a panel discussion moderated by Dr. Ayman Al Fudhaili, CEO of the Industrial Innovation Academy. The panel included Ahmed Al Ghafri, Chief Corporate Communication Officer at Mazoon Dairy; Ayman Al Hasani, Board Member of Al Khamayil; Zain Akhtar, Associate Director of Business Development at NielsenIQ; and Ron van den Dungen, Chief Commercial Officer at BRS Green.<\/p>\n<p>Discussions centered on brand trust, Oman\u2019s competitive investment landscape in the food sector, and the increasing significance of modern agricultural and industrial technologies. Panelists emphasized the necessity for closer collaboration between policymakers and industry leaders to promote innovation and create a more resilient food ecosystem.<\/p>\n<p>These discussions and networking events took place as part of Madayn\u2019s participation in Gulfood 2026 in Dubai, reinforcing Oman\u2019s presence in the global food industry and supporting the objectives of Oman Vision 2040 through sustainable industrial growth and economic diversification.<\/p>\n<p><style>\r\n@keyframes hitl8gak-fadein{from{opacity:0;transform:translateY(14px)}to{opacity:1;transform:translateY(0)}}\r\n@keyframes hitl8gak-slideup{from{opacity:0;transform:translateY(20px)}to{opacity:1;transform:translateY(0)}}\r\n@keyframes hitl8gak-pulse{0%,100%{box-shadow:0 0 14px #dc262688}50%{box-shadow:0 0 32px #dc2626,0 0 60px #dc262655}}\r\n@keyframes hitl8gak-shimmer{0%,100%{opacity:0.3;transform:scaleX(0.4)}50%{opacity:1;transform:scaleX(1)}}\r\n@keyframes hitl8gak-glow{0%,100%{opacity:0.6}50%{opacity:1}}\r\n@keyframes hitl8gak-badge{from{opacity:0;transform:scale(0.8)}to{opacity:1;transform:scale(1)}}\r\n<\/style><style>\r\n.hitl8gakw{container-type:inline-size;width:100%;max-width:970px;margin:0 auto;box-sizing:border-box}\r\n.hitl8gaka{display:flex;flex-direction:row;align-items:center;justify-content:space-between;width:100%;box-sizing:border-box;text-decoration:none;color:#fff;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,system-ui,sans-serif;position:relative;overflow:hidden;cursor:pointer;background:linear-gradient(135deg,#111118 0%,#080808 100%);border:1.5px solid rgba(255,255,255,0.08);border-radius:14px;gap:20px;padding:20px 40px;transition:border-color .2s}\r\n.hitl8gaka:hover{border-color:#dc262688}\r\n.hitl8gakg1{position:absolute;inset:0;background:radial-gradient(ellipse at 50% 0%,rgba(220,38,38,0.35),transparent 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solid rgba(255,255,255,0.18);backdrop-filter:blur(8px);-webkit-backdrop-filter:blur(8px);border-radius:20px;padding:3px 10px 3px 7px;margin-bottom:clamp(5px,0.6vw,9px);animation:hitl8gak-badge 0.5s ease both;\"><span style=\"display:inline-block;width:6px;height:6px;border-radius:50%;background:#dc2626;flex-shrink:0;\"><\/span><span style=\"font-size:clamp(8px,0.9vw,10px);font-weight:700;letter-spacing:0.07em;color:rgba(255,255,255,0.88);text-transform:uppercase;white-space:nowrap;\">EXCLUSIVE OFFER<\/span><\/div>\r\n    <div class=\"hitl8gakh\" style=\"animation:hitl8gak-slideup 0.7s ease both;animation-delay:0.15s;\">Your Website <span style=\"color:#dc2626;\">Should Sell.<\/span><\/div>\r\n    <div class=\"hitl8gaks\" style=\"animation:hitl8gak-slideup 0.7s ease both;animation-delay:0.3s;\">Custom-built websites with smart automation & AI-powered features.<\/div>\r\n    <div class=\"hitl8gakbl\"><div class=\"hitl8gakbi\"><span style=\"display:inline-block;width:5px;height:5px;border-radius:50%;background:#dc2626;flex-shrink:0;margin-right:7px;\"><\/span><span>SEO-optimized & lightning fast<\/span><\/div><div class=\"hitl8gakbi\"><span style=\"display:inline-block;width:5px;height:5px;border-radius:50%;background:#dc2626;flex-shrink:0;margin-right:7px;\"><\/span><span>Smart features built for your business<\/span><\/div><\/div>\r\n  <\/div>\r\n  \r\n  <div class=\"hitl8gakct\">\r\n    <button class=\"hitl8gakbtn\" style=\"animation:hitl8gak-pulse 2.5s ease-in-out infinite;animation-delay:1s;\">Get Free Consultation <span style=\"opacity:.9;\">\u2192<\/span><\/button>\r\n    <div class=\"hitl8gakbr\">hit.land<\/div>\r\n  <\/div>\r\n<\/a>\r\n<\/div><br \/>\n<\/p>\n<p><strong>Special Analysis by Omanet | Navigate Oman&#8217;s Market<\/strong><\/p>\n<p>The recent investment of over <strong>RO 272 million<\/strong> in Oman&#8217;s food sector signals a pivotal opportunity for businesses to tap into a rapidly expanding industry, especially given the emphasis on <strong>food security<\/strong> and sustainability. Investors and entrepreneurs should consider the substantial potential in the <strong>incorporation of technology<\/strong>, such as AI-driven supply chain solutions, which not only enhance <strong>operational efficiency<\/strong> but also align with global sustainability goals. As the sector evolves, aligning with initiatives like the <strong>Madayn Agriculture Initiative<\/strong> could mitigate risks and amplify competitive advantages in a burgeoning market.<\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Public Establishment for Industrial Estates (Madayn) has recorded over RO 272 million in food sector investments, highlighting its significance in Oman\u2019s industrial strategy. Director Khalid al Salehi noted 121 food projects in industrial cities, emphasizing national food security.<\/p>\n","protected":false},"author":31,"featured_media":8486,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[114],"tags":[554,1352,1779],"class_list":["post-8485","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-food-security","tag-industrial-investment","tag-sustainable-agriculture"],"jetpack_featured_media_url":"https:\/\/omanet.om\/wp-content\/uploads\/2026\/01\/3274140.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/posts\/8485","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/comments?post=8485"}],"version-history":[{"count":1,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/posts\/8485\/revisions"}],"predecessor-version":[{"id":8487,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/posts\/8485\/revisions\/8487"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/media\/8486"}],"wp:attachment":[{"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/media?parent=8485"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/categories?post=8485"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/tags?post=8485"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}