{"id":9115,"date":"2026-02-16T15:51:00","date_gmt":"2026-02-16T11:51:00","guid":{"rendered":"https:\/\/omanet.om\/en\/news\/economy\/food-exports-global-hub-growth\/"},"modified":"2026-02-17T03:29:26","modified_gmt":"2026-02-16T23:29:26","slug":"food-exports-global-hub-growth","status":"publish","type":"post","link":"https:\/\/omanet.om\/en\/news\/economy\/food-exports-global-hub-growth\/","title":{"rendered":"From Food Imports to Global Export Hub: What This Transformation Means for Oman\u2019s Business Landscape"},"content":{"rendered":"<style>\r\n@keyframes hitv3sog-fadein{from{opacity:0;transform:translateY(14px)}to{opacity:1;transform:translateY(0)}}\r\n@keyframes hitv3sog-slideup{from{opacity:0;transform:translateY(20px)}to{opacity:1;transform:translateY(0)}}\r\n@keyframes hitv3sog-pulse{0%,100%{box-shadow:0 0 14px #dc262688}50%{box-shadow:0 0 32px #dc2626,0 0 60px #dc262655}}\r\n@keyframes hitv3sog-shimmer{0%,100%{opacity:0.3;transform:scaleX(0.4)}50%{opacity:1;transform:scaleX(1)}}\r\n@keyframes hitv3sog-glow{0%,100%{opacity:0.6}50%{opacity:1}}\r\n@keyframes hitv3sog-badge{from{opacity:0;transform:scale(0.8)}to{opacity:1;transform:scale(1)}}\r\n<\/style><style>\r\n.hitv3sogw{container-type:inline-size;width:100%;max-width:970px;margin:0 auto;box-sizing:border-box}\r\n.hitv3soga{display:flex;flex-direction:row;align-items:center;justify-content:space-between;width:100%;box-sizing:border-box;text-decoration:none;color:#fff;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,system-ui,sans-serif;position:relative;overflow:hidden;cursor:pointer;background:linear-gradient(135deg,#111118 0%,#080808 100%);border:1.5px solid rgba(255,255,255,0.08);border-radius:14px;gap:20px;padding:20px 40px;transition:border-color .2s}\r\n.hitv3soga:hover{border-color:#dc262688}\r\n.hitv3sogg1{position:absolute;inset:0;background:radial-gradient(ellipse at 50% 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0;white-space:nowrap;overflow:hidden;text-overflow:ellipsis}\r\n.hitv3sogs{font-size:13px;color:rgba(255,255,255,.6);line-height:1.4;margin-top:3px;white-space:nowrap;overflow:hidden;text-overflow:ellipsis}\r\n.hitv3sogbl{display:none;flex-direction:column;gap:5px;margin-top:9px;align-self:flex-start}\r\n.hitv3sogbi{display:flex;align-items:center;font-size:11px;color:rgba(255,255,255,.55);font-weight:500}\r\n.hitv3sogct{position:relative;z-index:1;flex-shrink:0;display:flex;flex-direction:column;align-items:center}\r\n.hitv3sogbtn{display:inline-flex;align-items:center;gap:6px;padding:10px 24px;background:#dc2626;background-image:linear-gradient(180deg,rgba(255,255,255,.12) 0%,transparent 100%);color:#fff;font-size:14px;font-weight:700;border-radius:8px;white-space:nowrap;box-shadow:0 0 20px #dc262666;border:none;cursor:pointer;font-family:inherit;transition:filter .15s,transform .15s}\r\n.hitv3sogbtn:hover{filter:brightness(1.15);transform:scale(1.04)}\r\n.hitv3sogbr{font-size:9px;color:rgba(255,255,255,.18);text-align:center;margin-top:5px;letter-spacing:.1em;text-transform:uppercase}\r\n\/* \u2500\u2500 Compact horizontal: 380\u2013599px (like 320\u00d7100) \u2500\u2500 *\/\r\n@container (min-width:380px) and (max-width:599px){\r\n  .hitv3soga{padding:12px 22px;gap:12px;min-height:100px}\r\n  .hitv3sogh{font-size:16px}\r\n  .hitv3sogs{display:none}\r\n  .hitv3sogbtn{padding:7px 16px;font-size:11px}\r\n}\r\n\/* \u2500\u2500 Mobile\/card: < 380px (like 300\u00d7250) \u2500\u2500 *\/\r\n@container (max-width:379px){\r\n  .hitv3soga{flex-direction:column;align-items:center;justify-content:space-between;min-height:260px;padding:22px 22px;gap:10px}\r\n  .hitv3sogc{align-items:center;text-align:center}\r\n  .hitv3sogh{font-size:22px;white-space:normal}\r\n  .hitv3sogs{font-size:11px;white-space:normal}\r\n  .hitv3sogbl{display:flex;align-self:center;text-align:left}\r\n  .hitv3sogbtn{width:100%;justify-content:center;padding:12px 20px}\r\n}\r\n\/* \u2500\u2500 Wide: >= 600px (leaderboard style) \u2500\u2500 *\/\r\n@container (min-width:600px){\r\n  .hitv3soga{min-height:90px}\r\n}\r\n<\/style><!-- HiT Land Banner \u2014 Container Query Responsive -->\r\n<div class=\"hitv3sogw\">\r\n<a class=\"hitv3soga\" href=\"https:\/\/hit.land\/services\/web-app-development\" target=\"_blank\" rel=\"noopener nofollow\" style=\"animation:hitv3sog-fadein 0.7s ease both;animation-delay:0s;\">\r\n  <div class=\"hitv3sogg1\" style=\"animation:hitv3sog-glow 3s ease-in-out infinite;\"><\/div>\r\n  <div class=\"hitv3sogg2\"><\/div>\r\n  <div class=\"hitv3soggl\" style=\"animation:hitv3sog-shimmer 3s ease-in-out infinite;\"><\/div>\r\n  \r\n  <div class=\"hitv3sogc\">\r\n    \r\n    <div style=\"display:inline-flex;align-self:flex-start;align-items:center;gap:6px;background:rgba(255,255,255,0.08);border:1px solid rgba(255,255,255,0.18);backdrop-filter:blur(8px);-webkit-backdrop-filter:blur(8px);border-radius:20px;padding:3px 10px 3px 7px;margin-bottom:clamp(5px,0.6vw,9px);animation:hitv3sog-badge 0.5s ease both;\"><span style=\"display:inline-block;width:6px;height:6px;border-radius:50%;background:#dc2626;flex-shrink:0;\"><\/span><span style=\"font-size:clamp(8px,0.9vw,10px);font-weight:700;letter-spacing:0.07em;color:rgba(255,255,255,0.88);text-transform:uppercase;white-space:nowrap;\">EXCLUSIVE OMAN OFFER<\/span><\/div>\r\n    <div class=\"hitv3sogh\" style=\"animation:hitv3sog-slideup 0.7s ease both;animation-delay:0.15s;\">Websites For <span style=\"color:#dc2626;\">Omani Businesses.<\/span><\/div>\r\n    <div class=\"hitv3sogs\" style=\"animation:hitv3sog-slideup 0.7s ease both;animation-delay:0.3s;\">Empower your brand with custom digital solutions designed for high conversion and market dominance.<\/div>\r\n    <div class=\"hitv3sogbl\"><div class=\"hitv3sogbi\"><span style=\"display:inline-block;width:5px;height:5px;border-radius:50%;background:#dc2626;flex-shrink:0;margin-right:7px;\"><\/span><span>Responsive designs built for growth<\/span><\/div><div class=\"hitv3sogbi\"><span style=\"display:inline-block;width:5px;height:5px;border-radius:50%;background:#dc2626;flex-shrink:0;margin-right:7px;\"><\/span><span>Fast loading with smart automation<\/span><\/div><\/div>\r\n  <\/div>\r\n  \r\n  <div class=\"hitv3sogct\">\r\n    <button class=\"hitv3sogbtn\" style=\"animation:hitv3sog-pulse 2.5s ease-in-out infinite;animation-delay:1s;\">Build Your Free Website <span style=\"opacity:.9;\">\u2192<\/span><\/button>\r\n    <div class=\"hitv3sogbr\">hit.land<\/div>\r\n  <\/div>\r\n<\/a>\r\n<\/div>\n<p>MUSCAT: The newly announced strategic partnership between Oman Food Capital, the food investment division of the Oman Investment Authority (OIA), and the Brazilian food powerhouse JBS is a significant milestone that transcends a mere commercial contract. It signals a transformative approach to food security, now recognized as equally vital as medicine, energy, and political stability, and a fundamental element of economic sovereignty, according to Saleh al Shanfari, Chairman of the Food Security Committee at the Oman Chamber of Commerce and Industry (OCCI).<\/p>\n<p>Al Shanfari highlighted this perspective in a recent statement concerning last week\u2019s $150 million (approximately RO 57.7 million) investment deal. The partnership aims to boost the annual production capacity of two key meat and poultry facilities in Oman to 300,000 tonnes. Specifically, A\u2019Namaa Poultry Company\u2019s Ibri plant will produce 208,000 tonnes of poultry, while Al Bashayer Meat\u2019s Thamrait facilities will contribute around 77,000 tonnes of beef and 20,000 tonnes of mutton.<\/p>\n<p>This substantial production increase is expected to reduce Oman\u2019s reliance on imports, thereby strengthening the local market through more competitive prices and improved product quality. Beyond achieving domestic self-sufficiency, the collaboration seeks to position Oman as a global export hub for halal food products. Utilizing JBS\u2019s extensive logistics and distribution network, Oman is set to become a regional operational base, producing high-quality goods and exporting them across the Middle East, Africa, and Asia, enhancing the Sultanate\u2019s stature in the expanding halal food market.<\/p>\n<p>A critical advantage of this partnership is the transfer of advanced technology. JBS\u2019s collaboration with Oman\u2019s Al Bashayer and A\u2019Namaa, backed by the OIA, will introduce cutting-edge processing, packaging, and livestock production technologies. This will raise food safety and quality standards, improve operational efficiency, and nurture broader industry development by localizing knowledge and expertise.<\/p>\n<p>Economically, the partnership is projected to create over 3,000 direct jobs within five years across the entire production chain. It also demonstrates strong confidence from a leading global corporation in Oman\u2019s investment climate, potentially attracting more international companies to the food sector and enhancing its supporting ecosystem.<\/p>\n<p>Al Shanfari emphasized the importance of local value creation, noting the partnership\u2019s potential to increase domestic value addition by fostering integration among OIA-affiliated companies and expanding local manufacturing instead of relying on raw material exports or finished imports. This strategy could stimulate downstream industries and broaden the network of suppliers and service providers supporting the sector.<\/p>\n<p>Sustainability is a core feature of the partnership. JBS will hold an approximately 80 percent majority stake in the joint venture, reducing financial pressure on the government while ensuring that the national companies operate under a commercially focused management model prioritizing profitability and long-term sustainability.<\/p>\n<p>Looking forward, Al Shanfari envisions this partnership as a magnet for other global food corporations seeking a regional base in Oman. The Sultanate\u2019s strategic location at the crossroads of major sea, air, and land routes makes it an attractive hub for companies aiming to efficiently serve regional markets, especially with the demonstration of world-class production, cold-chain logistics, and export capabilities by a major player like JBS.<\/p>\n<p>At its essence, Al Shanfari\u2019s message is clear: Oman is treating food as a strategic national asset. This partnership addresses capacity expansion, export growth, technology transfer, job creation, enhanced local value chains, and financial sustainability through a commercially driven framework. The ultimate measure of success will be the tangible realization of these goals, balancing national resilience with the competitive rigor needed for regional and global food markets. Nonetheless, he expressed confidence that the combined expertise of the OIA and JBS will achieve these ambitions.<\/p>\n<p><style>\r\n@keyframes hitl8gak-fadein{from{opacity:0;transform:translateY(14px)}to{opacity:1;transform:translateY(0)}}\r\n@keyframes hitl8gak-slideup{from{opacity:0;transform:translateY(20px)}to{opacity:1;transform:translateY(0)}}\r\n@keyframes hitl8gak-pulse{0%,100%{box-shadow:0 0 14px #dc262688}50%{box-shadow:0 0 32px #dc2626,0 0 60px #dc262655}}\r\n@keyframes hitl8gak-shimmer{0%,100%{opacity:0.3;transform:scaleX(0.4)}50%{opacity:1;transform:scaleX(1)}}\r\n@keyframes hitl8gak-glow{0%,100%{opacity:0.6}50%{opacity:1}}\r\n@keyframes hitl8gak-badge{from{opacity:0;transform:scale(0.8)}to{opacity:1;transform:scale(1)}}\r\n<\/style><style>\r\n.hitl8gakw{container-type:inline-size;width:100%;max-width:970px;margin:0 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solid rgba(255,255,255,0.18);backdrop-filter:blur(8px);-webkit-backdrop-filter:blur(8px);border-radius:20px;padding:3px 10px 3px 7px;margin-bottom:clamp(5px,0.6vw,9px);animation:hitl8gak-badge 0.5s ease both;\"><span style=\"display:inline-block;width:6px;height:6px;border-radius:50%;background:#dc2626;flex-shrink:0;\"><\/span><span style=\"font-size:clamp(8px,0.9vw,10px);font-weight:700;letter-spacing:0.07em;color:rgba(255,255,255,0.88);text-transform:uppercase;white-space:nowrap;\">EXCLUSIVE OFFER<\/span><\/div>\r\n    <div class=\"hitl8gakh\" style=\"animation:hitl8gak-slideup 0.7s ease both;animation-delay:0.15s;\">Your Website <span style=\"color:#dc2626;\">Should Sell.<\/span><\/div>\r\n    <div class=\"hitl8gaks\" style=\"animation:hitl8gak-slideup 0.7s ease both;animation-delay:0.3s;\">Custom-built websites with smart automation & AI-powered features.<\/div>\r\n    <div class=\"hitl8gakbl\"><div class=\"hitl8gakbi\"><span style=\"display:inline-block;width:5px;height:5px;border-radius:50%;background:#dc2626;flex-shrink:0;margin-right:7px;\"><\/span><span>SEO-optimized & lightning fast<\/span><\/div><div class=\"hitl8gakbi\"><span style=\"display:inline-block;width:5px;height:5px;border-radius:50%;background:#dc2626;flex-shrink:0;margin-right:7px;\"><\/span><span>Smart features built for your business<\/span><\/div><\/div>\r\n  <\/div>\r\n  \r\n  <div class=\"hitl8gakct\">\r\n    <button class=\"hitl8gakbtn\" style=\"animation:hitl8gak-pulse 2.5s ease-in-out infinite;animation-delay:1s;\">Get Free Consultation <span style=\"opacity:.9;\">\u2192<\/span><\/button>\r\n    <div class=\"hitl8gakbr\">hit.land<\/div>\r\n  <\/div>\r\n<\/a>\r\n<\/div><br \/>\n<\/p>\n<p>Special Analysis by Omanet | Navigate Oman&#8217;s Market<\/p>\n<p>The $150 million Oman-JBS partnership marks a <strong>strategic leap toward food security and economic sovereignty<\/strong>, reducing import dependence while positioning Oman as a regional halal food export hub. Smart investors should note the <strong>opportunities in technology transfer, job creation, and value chain expansion<\/strong>, with potential ripple effects in downstream industries and increased global investor confidence. Businesses must strategically align to leverage Oman\u2019s geographic advantage and evolving food sector ecosystem to capitalize on this transformative market shift.<\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Oman Food Capital and Brazilian giant JBS have formed a $150M partnership to boost Oman\u2019s meat and poultry production to 300,000 tonnes annually, enhancing food security, reducing imports, creating 3,000 jobs, and positioning Oman as a halal food export hub with advanced technology and sustainability.<\/p>\n","protected":false},"author":11,"featured_media":9116,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[482],"tags":[554,161,1573],"class_list":["post-9115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economy","tag-food-security","tag-oman","tag-strategic-partnership"],"jetpack_featured_media_url":"https:\/\/omanet.om\/wp-content\/uploads\/2026\/02\/3297556.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/posts\/9115","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/comments?post=9115"}],"version-history":[{"count":1,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/posts\/9115\/revisions"}],"predecessor-version":[{"id":9117,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/posts\/9115\/revisions\/9117"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/media\/9116"}],"wp:attachment":[{"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/media?parent=9115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/categories?post=9115"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/tags?post=9115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}