{"id":9133,"date":"2026-02-17T15:34:00","date_gmt":"2026-02-17T11:34:00","guid":{"rendered":"https:\/\/omanet.om\/en\/news\/economy\/tra-urges-telecoms-diversify-services\/"},"modified":"2026-02-17T21:35:25","modified_gmt":"2026-02-17T17:35:25","slug":"tra-urges-telecoms-diversify-services","status":"publish","type":"post","link":"https:\/\/omanet.om\/en\/news\/economy\/tra-urges-telecoms-diversify-services\/","title":{"rendered":"TRA Chief Urges Telecoms to Diversify Beyond Traditional Services: What This Means for Business Growth in Oman"},"content":{"rendered":"<style>\r\n@keyframes hitv3sog-fadein{from{opacity:0;transform:translateY(14px)}to{opacity:1;transform:translateY(0)}}\r\n@keyframes hitv3sog-slideup{from{opacity:0;transform:translateY(20px)}to{opacity:1;transform:translateY(0)}}\r\n@keyframes hitv3sog-pulse{0%,100%{box-shadow:0 0 14px #dc262688}50%{box-shadow:0 0 32px #dc2626,0 0 60px #dc262655}}\r\n@keyframes hitv3sog-shimmer{0%,100%{opacity:0.3;transform:scaleX(0.4)}50%{opacity:1;transform:scaleX(1)}}\r\n@keyframes hitv3sog-glow{0%,100%{opacity:0.6}50%{opacity:1}}\r\n@keyframes hitv3sog-badge{from{opacity:0;transform:scale(0.8)}to{opacity:1;transform:scale(1)}}\r\n<\/style><style>\r\n.hitv3sogw{container-type:inline-size;width:100%;max-width:970px;margin:0 auto;box-sizing:border-box}\r\n.hitv3soga{display:flex;flex-direction:row;align-items:center;justify-content:space-between;width:100%;box-sizing:border-box;text-decoration:none;color:#fff;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,system-ui,sans-serif;position:relative;overflow:hidden;cursor:pointer;background:linear-gradient(135deg,#111118 0%,#080808 100%);border:1.5px solid rgba(255,255,255,0.08);border-radius:14px;gap:20px;padding:20px 40px;transition:border-color .2s}\r\n.hitv3soga:hover{border-color:#dc262688}\r\n.hitv3sogg1{position:absolute;inset:0;background:radial-gradient(ellipse at 50% 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solid rgba(255,255,255,0.18);backdrop-filter:blur(8px);-webkit-backdrop-filter:blur(8px);border-radius:20px;padding:3px 10px 3px 7px;margin-bottom:clamp(5px,0.6vw,9px);animation:hitv3sog-badge 0.5s ease both;\"><span style=\"display:inline-block;width:6px;height:6px;border-radius:50%;background:#dc2626;flex-shrink:0;\"><\/span><span style=\"font-size:clamp(8px,0.9vw,10px);font-weight:700;letter-spacing:0.07em;color:rgba(255,255,255,0.88);text-transform:uppercase;white-space:nowrap;\">EXCLUSIVE OMAN OFFER<\/span><\/div>\r\n    <div class=\"hitv3sogh\" style=\"animation:hitv3sog-slideup 0.7s ease both;animation-delay:0.15s;\">Websites For <span style=\"color:#dc2626;\">Omani Businesses.<\/span><\/div>\r\n    <div class=\"hitv3sogs\" style=\"animation:hitv3sog-slideup 0.7s ease both;animation-delay:0.3s;\">Empower your brand with custom digital solutions designed for high conversion and market dominance.<\/div>\r\n    <div class=\"hitv3sogbl\"><div class=\"hitv3sogbi\"><span style=\"display:inline-block;width:5px;height:5px;border-radius:50%;background:#dc2626;flex-shrink:0;margin-right:7px;\"><\/span><span>Responsive designs built for growth<\/span><\/div><div class=\"hitv3sogbi\"><span style=\"display:inline-block;width:5px;height:5px;border-radius:50%;background:#dc2626;flex-shrink:0;margin-right:7px;\"><\/span><span>Fast loading with smart automation<\/span><\/div><\/div>\r\n  <\/div>\r\n  \r\n  <div class=\"hitv3sogct\">\r\n    <button class=\"hitv3sogbtn\" style=\"animation:hitv3sog-pulse 2.5s ease-in-out infinite;animation-delay:1s;\">Build Your Free Website <span style=\"opacity:.9;\">\u2192<\/span><\/button>\r\n    <div class=\"hitv3sogbr\">hit.land<\/div>\r\n  <\/div>\r\n<\/a>\r\n<\/div>\n<p><\/p>\n<p>MUSCAT: The Executive President of Oman\u2019s Telecommunications Regulatory Authority (TRA), Eng Omar bin Hamdan al Ismaili, has called on private-sector companies to diversify their investments and develop new revenue streams beyond traditional telecommunications. He emphasized that expanding into broader digital services would enhance company profitability while offering consumers greater choice and better value.<\/p>\n<p>Eng Al Ismaili urged companies to seek alternative sources for revenue growth, focusing on innovation and services beyond core voice and data offerings. During a press briefing, he also stressed the importance of accelerating automation adoption across factories and sectors related to manufacturing and exports. He described automation as a key tool for improving competitiveness and sustainability, enabling firms to reduce inefficiencies, boost productivity, and remain competitive in regional and global markets.<\/p>\n<p>\u201cThe objective is not only to improve company performance but also to create a market where consumers benefit from more diverse services, moving away from the traditional telecom offerings that have long dominated the sector,\u201d he stated.<\/p>\n<p><strong>Shifting Beyond Traditional Telecommunications<\/strong><\/p>\n<p>Recent data presented at the briefing highlight a significant shift in Oman\u2019s telecom market towards new digital uses, especially connected devices and industrial applications. Internet of Things (IoT) subscriptions surged to 1.632 million in 2025, up from 356,000 in 2021 \u2014 a remarkable 358% growth over five years. This trend reflects increased demand for connectivity in logistics, utilities, and smart metering.<\/p>\n<p>This expansion has been supported by ongoing investments in national digital infrastructure. Fibre subscriptions grew to 356,000 in 2025 from 184,000 in 2021, while fixed wireless 5G subscriptions increased to 220,000 from 76,000 over the same period. Telecom sector revenues also rose, with licensed companies generating RO 961 million in 2025 compared to RO 768 million in 2021.<\/p>\n<p><strong>Focus on Service Quality and Consumer Outcomes<\/strong><\/p>\n<p>Eng Al Ismaili\u2019s remarks coincide with the regulator\u2019s emphasis on both infrastructure development and enhanced consumer service performance. Field data indicate that mobile download speeds improved substantially, reaching 113 Mbps in 2025, up from 44 Mbps in 2021. Fixed broadband speeds also rose to 91 Mbps in 2025.<\/p>\n<p>In parallel, consumer complaints to service providers decreased to 240,212 in 2025 from 378,943 in 2021. However, the number of complaints escalated to the TRA itself increased to 6,605 from 1,369, suggesting greater consumer awareness and willingness to use formal complaint channels.<\/p>\n<p>The Executive President linked the push for automation to a broader sustainability and economic development agenda. He underscored that technological adoption should be accompanied by skills development and workforce preparedness. Contrary to concerns about job losses, he described automation as a transition towards new roles in systems operation, maintenance, software, data analysis, cybersecurity, supply chain management, and tech-enabled industrial services \u2014 areas critical to Oman\u2019s vision for a resilient and sustainable economy.<\/p>\n<p><strong>Expanding Regulatory Scope<\/strong><\/p>\n<p>In recent years, the TRA has broadened its regulatory framework to include emerging sectors related to digital diversification. This includes oversight of IoT services, telecom service quality, consumer rights, telecom towers, cloud computing, and data centers, all increasingly vital as operators explore new business opportunities beyond conventional telecom services.<\/p>\n<p><style>\r\n@keyframes hitl8gak-fadein{from{opacity:0;transform:translateY(14px)}to{opacity:1;transform:translateY(0)}}\r\n@keyframes hitl8gak-slideup{from{opacity:0;transform:translateY(20px)}to{opacity:1;transform:translateY(0)}}\r\n@keyframes hitl8gak-pulse{0%,100%{box-shadow:0 0 14px #dc262688}50%{box-shadow:0 0 32px #dc2626,0 0 60px #dc262655}}\r\n@keyframes hitl8gak-shimmer{0%,100%{opacity:0.3;transform:scaleX(0.4)}50%{opacity:1;transform:scaleX(1)}}\r\n@keyframes hitl8gak-glow{0%,100%{opacity:0.6}50%{opacity:1}}\r\n@keyframes hitl8gak-badge{from{opacity:0;transform:scale(0.8)}to{opacity:1;transform:scale(1)}}\r\n<\/style><style>\r\n.hitl8gakw{container-type:inline-size;width:100%;max-width:970px;margin:0 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solid rgba(255,255,255,0.18);backdrop-filter:blur(8px);-webkit-backdrop-filter:blur(8px);border-radius:20px;padding:3px 10px 3px 7px;margin-bottom:clamp(5px,0.6vw,9px);animation:hitl8gak-badge 0.5s ease both;\"><span style=\"display:inline-block;width:6px;height:6px;border-radius:50%;background:#dc2626;flex-shrink:0;\"><\/span><span style=\"font-size:clamp(8px,0.9vw,10px);font-weight:700;letter-spacing:0.07em;color:rgba(255,255,255,0.88);text-transform:uppercase;white-space:nowrap;\">EXCLUSIVE OFFER<\/span><\/div>\r\n    <div class=\"hitl8gakh\" style=\"animation:hitl8gak-slideup 0.7s ease both;animation-delay:0.15s;\">Your Website <span style=\"color:#dc2626;\">Should Sell.<\/span><\/div>\r\n    <div class=\"hitl8gaks\" style=\"animation:hitl8gak-slideup 0.7s ease both;animation-delay:0.3s;\">Custom-built websites with smart automation & AI-powered features.<\/div>\r\n    <div class=\"hitl8gakbl\"><div class=\"hitl8gakbi\"><span style=\"display:inline-block;width:5px;height:5px;border-radius:50%;background:#dc2626;flex-shrink:0;margin-right:7px;\"><\/span><span>SEO-optimized & lightning fast<\/span><\/div><div class=\"hitl8gakbi\"><span style=\"display:inline-block;width:5px;height:5px;border-radius:50%;background:#dc2626;flex-shrink:0;margin-right:7px;\"><\/span><span>Smart features built for your business<\/span><\/div><\/div>\r\n  <\/div>\r\n  \r\n  <div class=\"hitl8gakct\">\r\n    <button class=\"hitl8gakbtn\" style=\"animation:hitl8gak-pulse 2.5s ease-in-out infinite;animation-delay:1s;\">Get Free Consultation <span style=\"opacity:.9;\">\u2192<\/span><\/button>\r\n    <div class=\"hitl8gakbr\">hit.land<\/div>\r\n  <\/div>\r\n<\/a>\r\n<\/div><br \/>\n<\/p>\n<p>Special Analysis by Omanet | Navigate Oman&#8217;s Market<\/p>\n<p>Oman&#8217;s telecom sector is <strong>rapidly evolving beyond traditional voice and data services<\/strong>, with strong growth in IoT and digital infrastructure driving diversified revenue streams. For businesses, this signals a critical need to <strong>invest in innovation and automation<\/strong> to boost competitiveness and sustainability, while smart investors should focus on emerging digital services and tech-enabled industrial applications that align with the country\u2019s digital transformation and workforce development priorities.<\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The head of Oman&#8217;s Telecommunications Regulatory Authority urges private-sector firms to diversify beyond traditional telecoms, focusing on innovation and automation to boost profits and consumer choice. IoT subscriptions surged 358% from 2021 to 2025, highlighting growth in digital services.<\/p>\n","protected":false},"author":11,"featured_media":9134,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[482],"tags":[916,178,3837],"class_list":["post-9133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economy","tag-automation","tag-digital-transformation","tag-telecoms"],"jetpack_featured_media_url":"https:\/\/omanet.om\/wp-content\/uploads\/2026\/02\/3298951.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/posts\/9133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/comments?post=9133"}],"version-history":[{"count":1,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/posts\/9133\/revisions"}],"predecessor-version":[{"id":9135,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/posts\/9133\/revisions\/9135"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/media\/9134"}],"wp:attachment":[{"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/media?parent=9133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/categories?post=9133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omanet.om\/en\/wp-json\/wp\/v2\/tags?post=9133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}