Future-Ready Skills Initiative: How It Will Empower Oman’s Workforce and Impact Your Business
BUSINESS REPORTER
MUSCAT, JULY 14 – SOHAR Port and Freezone has officially launched the third edition of its flagship summer initiative, Maseer. This transformative program aims to equip Omani youth in grades 5 to 11 with essential skills for the future through immersive learning experiences. In collaboration with Kidsity, a national leader in youth education, this year’s initiative will engage students from the Wilayats of Suhar and Liwa throughout July and August 2025.
Building on previous successes, Maseer will feature seven dynamic workshops that cover emerging fields such as artificial intelligence, cloud data, cybersecurity, 3D CAD design, smart city development, Arduino programming, renewable energy, and English language learning. Each session, led by industry experts, provides participants with hands-on, practical knowledge that aligns with Oman Vision 2040 and SOHAR’s strategic role as a gateway to global innovation.
This year also introduces Maseer Future City, an immersive metaverse experience enabling students to explore a futuristic digital environment inspired by smart cities. Through AI-powered learning, gamified challenges, and interactive zones, participants will acquire future-ready skills in a fun and engaging manner, further supporting Oman Vision 2040’s focus on digital transformation.
“Maseer reflects our belief that investing in young people is one of the most powerful ways to support national development,” stated Mohamed al Shizawi, Acting CEO of SOHAR Freezone. “The program embodies our commitment to enhancing social welfare and socio-economic growth by cultivating a culture of innovation and knowledge-sharing. By providing access to advanced skills and practical learning, we empower students to build the confidence and mindset needed to thrive in competitive global industries.”
“Maseer symbolizes an inspiring journey that transcends traditional education by integrating cutting-edge technology and interactive learning,” remarked Abdulmajeed al Balushi, Managing Director of Kidsity Centre Suhar. “We are proud to collaborate with SOHAR Port and Freezone to provide Omani youth with a unique opportunity to develop skills, creativity, and confidence for success in tomorrow’s digital landscape.”
Focusing on innovation, leadership, and digital fluency, Maseer complements SOHAR’s broader corporate social responsibility mission. The program promotes curiosity, critical thinking, and collaboration, encouraging students to apply their learning through interactive projects and teamwork.
Now in its third year, Maseer continues to expand its reach and impact, setting a benchmark for youth development initiatives across Oman. By offering inclusive and forward-thinking educational opportunities, SOHAR aims to inspire ambition and unlock the potential of the nation’s next generation of leaders and innovators.
Special Analysis by Omanet | Navigate Oman’s Market
The launch of Maseer by SOHAR Port and Freezone underscores a critical initiative for empowering Omani youth with future-ready skills, aligning with Oman Vision 2040. This presents a significant opportunity for businesses to tap into a skilled workforce capable of driving innovation, particularly in emerging sectors like AI, cybersecurity, and renewable energy. Smart investors should consider supporting educational ventures that foster this talent pool, as such investments could yield substantial returns in a rapidly evolving economy.
