OMRAN Unveils Major Tourism Projects: What This Means for Business Growth and Investment Opportunities in Oman
MUSCAT – Marking two decades of unwavering dedication to advancing Oman’s tourism sector, the Oman Tourism Development Company (OMRAN Group) has unveiled a series of strategic investment partnerships with prominent local and international entities. These announcements were made during the Group’s 20th anniversary celebrations, held under the patronage of Salim bin Mohammed al Mahrouqi, Minister of Heritage and Tourism, and attended by ministers, dignitaries, investors, and key figures from Oman’s tourism industry.
The event spotlighted significant progress on major projects and strategic collaborations across OMRAN’s integrated tourism complexes. Highlights included luxury hospitality ventures, innovative visitor experiences, and new partnerships designed to strengthen tourism infrastructure, broaden accommodation options, and enhance opportunities for visitors to explore Oman’s natural landscapes, rich heritage, and leisure attractions.
These new agreements reflect OMRAN Group’s holistic approach to enhancing Oman’s tourism landscape and diversifying the integrated visitor experience. Focus areas include fostering digital transformation in the sector, empowering national enterprises, and ensuring sustainability across the tourism value chain.
Among the key developments, OMRAN announced a partnership with VA Group to create a mixed-use project at the Port Sultan Qaboos waterfront. Additionally, three new collaborations were revealed under the Yiti Integrated Tourism Development: two mixed-use projects with VA Group and Aurelian Group, and a luxury resort affiliated with the international Nobu brand through Enevória Development. Another notable partnership involves the Oman Agriculture Development Company to launch Janaen Salalah, the Sultanate’s first integrated agri-tourism project.
Design models for several projects were presented, including Madinat Al Irfan, the Port Sultan Qaboos Waterfront, the forthcoming Four Seasons Resort, and the Opera District development.
In the luxury hospitality sector, the event unveiled the design model for the Club Med Resort in Musandam Governorate—the brand’s first in Oman and the wider region—introducing a fresh dimension to upscale hospitality while enhancing Musandam’s appeal as a unique destination. Updates were also shared on projects such as the Santani Jabal Shams Resort, focused on luxury wellness and health tourism, and Alie Nivas Musandam Resort, which combines premium hospitality with pristine natural surroundings. These initiatives expand OMRAN Group’s portfolio and diversify accommodation offerings across the Sultanate.
The ceremony further highlighted developments aimed at enriching visitor experiences, showcasing natural and cultural attractions including Wadi Al Shab’s outdoor exploration, Ras Al Shajar Nature Reserve’s sustainable eco-tourism model, the Majlis Al Jinn Cave—one of the world’s largest and most distinctive caves—Al Hoota Cave’s educational and leisure offerings, and the culturally rich Hayl Al Diyar site. Collectively, these projects strengthen Oman’s position as a premier global destination for nature and adventure tourism.
OMRAN Group also revealed new strategic business ventures enhancing commercial opportunities. These include acquiring stakes in UnderTheDoormat to support alternative accommodation markets and digital marketing channels, and in the digital travel platform Godoba, facilitating tourism’s digital innovation. Moreover, a partnership with Handicrafts House (Dar Al Herfya) aims to establish a dedicated crafts and heritage center in Muttrah, showcasing Omani handicrafts, traditional industries, and cultural heritage.
Celebrating 20 years since its establishment by Royal Decree in 2005, OMRAN Group has emerged as a pivotal force driving tourism and economic growth in Oman. The Group continues to enhance the Sultanate’s investment appeal by developing integrated destinations and hospitality assets that blend authenticity with modernity, offering unique experiences that highlight Oman’s abundant tourism potential.
Abdulsalam bin Mohammed al Murshidi, Chairman of Oman Investment Authority, remarked, “This milestone reflects the Authority’s success in promoting economic diversification through OMRAN Group’s strategic tourism investments, a sector with substantial economic and social benefits. The Authority is committed to strengthening Oman’s status as a leading tourism and investment destination in line with Oman Vision 2040’s ‘Economy & Development’ and ‘People & Society’ pillars.”
Azzan bin Qassim al Busaidy, Chairman of OMRAN Group, emphasized the Group’s dedication to shaping the future of Oman’s tourism in close partnership with the Ministry of Heritage and Tourism and other governmental bodies, reinforcing Oman’s global tourism standing and alignment with the National Tourism Strategy and Oman Vision 2040.
Hashil bin Obaid al Mahrouqi, CEO of OMRAN Group, highlighted the Group’s focus on expanding its network of local and international partnerships with tourism investment and urban development specialists. He noted this strategic approach, combined with enhanced infrastructure and diversified tourism experiences, signals growing international confidence in Oman’s investment environment. OMRAN Group remains committed to advancing the sector through visionary projects in collaboration with government entities, investors, entrepreneurs, and local communities.
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OMRAN Group’s new strategic partnerships and diversified tourism projects signal a bold commitment to elevating Oman as a premier global destination, blending luxury, sustainability, and authentic experiences. For businesses and investors, this creates significant opportunities in hospitality, eco-tourism, digital transformation, and cultural ventures, emphasizing the importance of aligning with Oman Vision 2040. Smart investors should now consider engaging with integrated tourism complexes and digital platforms, leveraging Oman’s enhanced infrastructure and international confidence to capture the sector’s rising potential.
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