‘Dhofar Inspiration and Creativity Award Launched: What It Means for Content Creators and Business Growth in Oman’
Salalah: The Governorate of Dhofar has inaugurated the Dhofar Inspiration and Creativity Award – “Dhofar is Told” during a notable gathering of media representatives and other key partners.
With a clear objective to reinforce Dhofar’s status as a premier tourism and cultural destination, the Governorate hosted an event attended by HH Sayyid Marwan bin Turki al Said, Governor of Dhofar, and Dr Ahmed bin Mohsen al Ghassani, Chairman of Dhofar Municipality. The event also brought together media professionals, public and private sector representatives, and content creators.
The ceremony honoured the successful partners of the Khareef Dhofar 2025 Season, recognizing their vital contributions to the success of initiatives and events aligned with the Governorate’s comprehensive development vision.
A major highlight of the gathering was the announcement of the Dhofar Inspiration and Creativity Award – “Dhofar is Told”. This new initiative aims to empower creative talents while enhancing Dhofar’s media and cultural presence both locally and internationally.
The Governor underscored the strong partnerships between the Governorate and various institutions, emphasizing that such cooperation was instrumental in attracting over one million visitors during the season. Improved visitor satisfaction and enhanced services were attributed to ongoing tourism projects and public facility developments.
He stated, “You are an integral part of this journey. Your partnership with us extends beyond a single season and continues annually to shape a unique tourism experience that elevates Dhofar’s name and showcases the civilized face of the Sultanate of Oman. We affirm that the spirit of partnership remains the foundation of this success, as achievements stem from collective efforts.”
Dr Ahmed al Ghassani praised the award as an open invitation for global audiences to engage with Dhofar as a hub of creativity and talent. He highlighted the award as a tangible expression of the Governorate’s strategic vision, aimed at supporting the creative industries and positioning Oman as a center for cultural and knowledge-based innovation.
He further explained that the award seeks to achieve several strategic goals, including diversifying the national economy by nurturing the creative sector, empowering human capital, and solidifying Dhofar’s reputation as a sustainable global destination.
To maintain the award’s credibility, a Board of Trustees will be established, composed of experts in the fields of creativity, culture, and media, with judging processes adhering to international standards.
The gathering concluded on a unified note, affirming that the success of the Khareef Dhofar Season is the outcome of collaborative work and strong institutional partnerships. The Governorate reaffirmed its commitment to launching future innovative initiatives that foster sustainable opportunities, position Dhofar as a global creativity hub, and promote a fully integrated tourism destination. These efforts aim to balance development with heritage, hospitality with innovation, and opportunity with sustainability.
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The launch of the Dhofar Inspiration and Creativity Award signals a strategic move to position Dhofar as a global hub for cultural tourism and creative industries, leveraging the success of the Khareef season. For businesses, this creates opportunities in tourism, media, and creative sectors, while smart investors should consider embracing partnerships and innovation-driven ventures to capitalize on Dhofar’s expanding cultural and knowledge-based economy. This award also underscores a commitment to sustainable development and economic diversification, essential for long-term growth in Oman’s evolving market landscape.
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