Dhofar Governorate Launches ‘Inspiration and Creativity Award’ to Boost Digital Content Business Opportunities
Salalah: The Governorate of Dhofar has announced the launch of the Dhofar Inspiration and Creativity Award, titled “Dhofar is Told,” during a media and partners gathering held recently.
With a clear and ambitious vision to establish Dhofar as a premier tourism and cultural destination, the Governorate hosted a strategic meeting attended by Sayyid Marwan bin Turki al Said, Governor of Dhofar; Dr. Ahmed bin Mohsen Al Ghassani, Chairman of Dhofar Municipality; along with prominent media professionals, representatives from both public and private sectors, content creators, and members of the local community.
The event recognized the partner organizations that contributed to the success of the Khareef Dhofar 2025 Season, highlighting their vital roles in supporting initiatives that align with the Governorate’s comprehensive development plans.
A major highlight was the unveiling of the Dhofar Inspiration and Creativity Award – “Dhofar is Told.” This pioneering initiative seeks to empower creative talent and boost Dhofar’s cultural and media profile both locally and internationally.
In his opening remarks, Governor Sayyid Marwan bin Turki al Said underscored the strength of partnerships that have driven a successful season, which attracted over one million visitors. He noted improvements in visitor satisfaction and enhancements in services, made possible through tourism projects and the development of public facilities.
He affirmed, “You are an integral part of this journey. Your partnership extends beyond a single season and continues annually to pave the way for a distinctive tourism experience that raises Dhofar’s profile and reflects the refined image of the Sultanate of Oman. The spirit of partnership remains the foundation of our success, which is achieved through collective effort.”
Dr. Ahmed bin Mohsen Al Ghassani praised the award as an open invitation for the world to recognize Dhofar as a creative hub and a center of talent. He described it as a tangible expression of the Governorate’s strategic vision to support the creative industries and strengthen Oman’s position as a leader in cultural and knowledge-based innovation.
He outlined the award’s strategic objectives, which include contributing to the diversification of the national economy by supporting creative industries, empowering talent, and solidifying Dhofar’s status as a sustainable global destination.
To maintain the award’s credibility, a Board of Trustees with experts from the creative, cultural, and media sectors will be established. The award will employ international judging criteria and evaluation standards.
The gathering concluded with a shared commitment to ongoing institutional collaboration, crediting the success of the Khareef Dhofar Season to this collective effort. The Governorate reaffirmed its dedication to launching innovative initiatives that create sustainable opportunities, strengthen Dhofar’s position as a global creativity hub, and promote a cohesive tourism destination that balances development with tradition, hospitality with innovation, and opportunity with sustainability.
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The launch of the Dhofar Inspiration and Creativity Award marks a strategic move to position Dhofar as a global hub for creativity and tourism, presenting significant opportunities for businesses in Oman’s cultural, media, and tourism sectors. Smart investors should consider leveraging this initiative to tap into the growing creative industries and sustainable tourism market, while entrepreneurs can benefit by aligning with the Governorate’s vision of innovation and partnership-driven development. The emphasis on institutional collaboration and international standards also reduces risks, ensuring a credible platform that can drive long-term economic diversification.
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