Oman’s Tourism Sector Generates RO 2.7 Billion in GDP: Opportunities and Implications for Investors and Entrepreneurs
MUSCAT: Oman’s tourism sector has made significant strides, contributing RO 2.7 billion to the country’s GDP in 2024, up from RO 2.3 billion in 2018, as reported by the National Centre for Statistics and Information. Total tourism consumption reached RO 1.02 billion, while the direct value added by tourism grew by 5.3 percent to RO 1.09 billion. These figures highlight the sector’s growing influence on the national economy, particularly in terms of job creation and economic diversification.
Salim bin Mohammed al Mahrouqi, Minister of Heritage and Tourism, credited the sector’s robust performance to effective government policies, enhancements in infrastructure, and focused promotional campaigns. Last year, Oman welcomed 3.8 million visitors, with 68.2 percent being overnight guests and 31.8 percent same-day visitors. These tourists collectively spent RO 989 million, resulting in an average spending of RO 253.8 per person.
Demand for accommodation surged in key areas such as Dhofar, Musandam, and Ad Dakhiliyah, prompting increased investment in tourism facilities. The UAE constituted more than half of all incoming tourists, followed by Europe with 16 percent and Asia with 13.2 percent. Leisure tourism was the primary driver, with visits to family and friends following closely. Tourists stayed an average of 5 to 6 nights, resulting in 14.8 million tourist nights.
In addition, Oman recorded 8.1 million outbound tourists, who spent RO 1.8 billion. This indicates a strong opportunity to enhance domestic tourism, allowing for greater economic retention within the nation. — ONA
Special Analysis by Omanet | Navigate Oman’s Market
Oman’s tourism sector is on a remarkable growth trajectory, contributing RO 2.7 billion to GDP in 2024 and highlighting significant opportunities for businesses in hospitality and related services. The increase in accommodation demand in regions like Dhofar and Musandam presents a strategic moment for investors and entrepreneurs to capitalize on infrastructure improvements and government policies promoting tourism. However, with 8.1 million outbound tourists, there is an urgent need to foster domestic tourism initiatives to retain spending within the local economy.
