Khareef Dhofar Draws Over 1 Million Visitors by August End: What This Surge Means for Business Opportunities in Oman
Muscat: The number of visitors to the Khareef Dhofar season increased by 2 percent between June 21 and August 31, reaching approximately 1,027,255, compared to 1,006,635 during the same period in 2024, according to preliminary data released by the National Centre for Statistics and Information (NCSI).
The data revealed that Omani visitors made up the majority, rising by 71.5 percent to 734,225. Visitors from GCC countries numbered 179,246, while those from other nationalities accounted for 113,784.
Regarding modes of arrival, 251,064 visitors traveled to Dhofar by air by the end of August 2025, while 776,191 entered via the land border, reflecting a 1.3 percent decrease compared to land arrivals by the end of August 2024.
Further statistics indicated that 585,155 visitors came to Dhofar between August 1 and August 31.
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The 2% rise in visitors to the Khareef Dhofar season, driven primarily by a 71.5% surge in Omani tourists, highlights a growing domestic market and increased regional appeal. For businesses, this signals opportunities in tourism services, hospitality, and retail sectors, especially catering to Omani and GCC customers. Smart investors should consider expanding infrastructure and experiential offerings to capture this upward trend while monitoring the slight decline in land border arrivals to adapt transport and access strategies accordingly.
