Sultan Haitham City Welcomes SOCIO by The Lux Collective: Implications for Investment and Business Growth in Oman

• By Observer Web Team
• May 21, 2025July 24, 2025
• hotel luxury Oman
• With 0 comments

Muscat – The Lux Collective, in collaboration with Adanté Realty, has officially launched SOCIO By The Lux Collective, marking the introduction of the first hotel and branded residences in Sultan Haitham City.

This significant partnership between Adanté Realty and The Lux Collective will develop a total of 219 branded residences and 170 hotel keys at Plots 97 to 99, within Yenaier Residences, which is the flagship sustainable development in Sultan Haitham City.

Situated in Phase 1 of Oman’s inaugural smart city, SOCIO By The Lux Collective offers a dynamic lifestyle destination that marries luxury design with community-focused experiences and investment opportunities.

This initiative represents a forward-thinking approach to contemporary living, where design aligns with purpose, fostering community engagement among global citizens.

Dr. Aadil Alexander, Chief Executive Officer of Adanté Realty, commented, “With the official signing now complete, we are excited to launch SOCIO By The Lux Collective. This initiative signifies a new era for residential living in Oman, reflecting our mutual vision of creating enhanced living experiences rooted in purpose, sustainability, and innovative design.”

Olivier Chavy, Chief Executive Officer of The Lux Collective, expressed, “We are honored to partner with Adanté Realty, driven by creativity and a shared vision for future living. This launch is part of our strategic global expansion and strong commitment to the Middle East, and we are proud to introduce SOCIO, our new urban lifestyle brand in Oman.”

Located on Plots 97, 98, and 99 within Sultan Haitham City, SOCIO By The Lux Collective will encompass a total of 389 units, comprising 170 hotel keys, 123 branded serviced apartments, and 96 branded non-serviced apartments.

Special Analysis by Omanet | Navigate Oman’s Market

The launch of SOCIO By The Lux Collective marks a pivotal moment for Oman’s hospitality and real estate sectors, positioning the first-ever hotel and branded residences in Sultan Haitham City as a beacon of luxury and sustainability. This venture presents significant opportunities for investors and developers to capitalize on the growing demand for high-end living and tourism experiences in a smart city context. Smart investors should consider the long-term potential of such unique developments, which are likely to attract both local and international stakeholders looking for community-driven, sustainable living options.