Wadi Darbat as a Thriving Hub for Youth Projects: Opportunities for Investors and Entrepreneurs During the Khareef Season in Oman
Wadi Darbat in Dhofar Governorate has experienced a remarkable surge in youth-led activities during the Khareef (monsoon) season, highlighted by a diverse array of Omani projects and initiatives. These endeavors showcase the spirit of innovation and entrepreneurship among young Omanis, thriving in an area renowned for its natural beauty and attracting visitors from across the Sultanate and beyond.
The range of projects includes recreational ventures, water boating services, restaurants, mobile kiosks, handicrafts, and handmade goods, complemented by environmental and awareness programs dedicated to preserving the wadi’s cleanliness and scenic charm. Their success is driven by addressing local market needs while enhancing the overall tourism experience.
These initiatives receive direct backing from relevant government bodies, reflecting a strategic effort to empower Omani youth to capitalize on the tourism potential of the Khareef season, particularly in bustling locales like Wadi Darbat. This site has emerged as a focal point for pioneering projects that support sustainable local development.
The natural features of Wadi Darbat during the Khareef season have further fostered entrepreneurial opportunities by providing an ideal setting for showcasing products, developing business acumen, attracting tourists, and expanding the local economy.
Mohammed Mohsen Al-Maamari, owner of Darbat Park Boats, shared that the project officially launched in 2008 after an initial modest phase in 2007, during which the wadi faced low visitor turnout and limited services. Starting with three boats and a team of four, the operation has expanded to more than 85 boats staffed by 33 Omani and 15 expatriate employees. He highlighted infrastructure and hospitality improvements, including the establishment of a modern café, which helped meet growing demand and reduce visitor wait times, thereby revitalizing tourism at the wadi.
Salim Mohammed Al Maashani, owner of Darbat Rural Retreat, described his project as a reflection of Omani rural heritage, situated prominently at the wadi’s entrance. It offers an authentic lodging experience built from natural materials such as wood and clay, combined with local products like ghee, honey, and pottery. He noted plans for future expansion due to rising demand and emphasized the role of such heritage projects in promoting community-based tourism and supporting local artisans and producers.
Meanwhile, Said Mahad Al Maashani, proprietor of Darbat Huts, recounted that his venture began four years ago with three huts and now boasts nine huts in two distinct designs. The project provides hospitality services amid the wadi’s stunning natural landscape, attracting visitors from Oman and the GCC countries alike.
In the adventure tourism sector, Eng. Abdulhakim Amer Al Maashani, co-founder of Dhofar Tourism and Investment Company, highlighted the Zipline project launched in Wadi Darbat in 2022, which initially featured a 120-meter line. Rapid developments followed, including the addition of dual lines enabling round trips and two experience sites, creating around 60 temporary job opportunities for Omani youth. Plans for this year include constructing a main zipline with four outgoing and four return lines, potentially employing approximately 140 job seekers. The project aims to advance adventure tourism while training Omani staff for operational and managerial roles.
In the food and beverage sector, Mohammed Khalid Jaaboub, owner of Café Fog London, explained that his venture was inspired by a passion for nature and a desire to blend contemporary flavors with the picturesque surroundings. Overlooking Wadi Darbat, the café offers a variety of beverages, desserts, and light meals in an elegant setting with both indoor and outdoor seating. He affirmed the café’s popularity among visitors seeking serenity amid the fog and greenery, underscoring Wadi Darbat’s readiness to accommodate high-quality projects that enrich the tourist experience.
Wadi Darbat’s vibrant transformation during Khareef season exemplifies the dynamic potential of youth-driven entrepreneurship linked with sustainable tourism and local cultural heritage.
Special Analysis by Omanet | Navigate Oman’s Market
The dynamic entrepreneurial surge in Wadi Darbat during the Khareef season highlights Oman’s growing potential in sustainable, community-based tourism. For businesses, this signifies opportunities to innovate around eco-friendly and culturally authentic offerings, while investors should consider backing projects that balance natural preservation with scalable tourism infrastructure. Smart entrepreneurs must focus on enhancing visitor experiences through diversified services and leveraging government support to tap into rising demand from both local and GCC tourists.
English 
Arabic 
Persian