#WithinOman Tourism Initiative by Omran: What It Means for Investment and Growth in Oman’s Domestic Travel Market
Muscat – The Oman Tourism Development Company (OMRAN Group) has officially relaunched its #WithinOman campaign in partnership with the National Travel Operator, Visit Oman. The initiative aims to boost domestic tourism by encouraging residents and visitors to explore the diverse destinations and celebrate the Sultanate’s rich cultural and natural heritage.
Running through the end of August, the campaign offers an extensive selection of exclusive staycation packages and specially curated experiences at OMRAN Group’s hospitality properties and attractions. Highlights include discounts on hotel stays, food and beverages, complimentary accommodation for children, and a variety of adventure, heritage, and wellness activities.
With Visit Oman’s advanced digital booking platform, travellers can conveniently plan and book their entire itinerary with a single click, providing flexibility for both local and international visitors.
The #WithinOman campaign seeks to strengthen Oman’s reputation as a vibrant, year-round travel destination while enhancing domestic tourism. It is designed to transform every journey into a personalized, immersive, and rewarding experience.
Shabib Al Maamari, Managing Director of Visit Oman, stated, “This initiative highlights our group’s strong commitment to supporting national efforts that promote domestic tourism and showcase Oman’s extraordinary diversity, from the dramatic fjords of Musandam to the lush Khareef landscapes of Dhofar.”
Participating accommodations include renowned hotels and resorts such as Al Bustan Palace, W Muscat, JW Marriott Muscat, Crowne Plaza OCEC, Atana Musandam, Atana Khasab, Crowne Plaza Duqm, Alila Hinu Bay, and Dusit D2 Naseem Resort Jabal Akhdar.
The campaign also features unique activities and attractions like Al Hoota Cave, the Musandam Zipline, Ras Al Jinz Turtle Reserve, SeaOman water adventures, and cultural events including those at the Oman Convention and Exhibition Centre, the Rummana Pomegranate Festival in Jabal Akhdar, and the Oman Kite Festival—ensuring a rich, engaging experience for all participants.
Special Analysis by Omanet | Navigate Oman’s Market
OMRAN Group’s #WithinOman campaign presents a strategic opportunity for businesses to capitalize on rising domestic tourism, expanding demand for hospitality, adventure, and cultural experiences. Smart investors and entrepreneurs should leverage this momentum by aligning offerings with the campaign’s curated packages and digital booking platform to capture a growing market seeking personalized, year-round travel experiences inside Oman. This initiative also signals a shift towards a stronger domestic tourism economy, reducing reliance on international visitors and fostering resilience in Oman’s tourism sector.
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