Oman Across Ages Museum Hits 940,000 Visitors in 3 Years: What This Means for Tourism Investment and Business Growth in Oman
Manah – Since its inauguration on March 13, 2023, the Oman Across Ages Museum (OAAM) has welcomed approximately 940,000 visitors up to the end of January 2026.
Official statistics from the museum reveal that Omani visitors accounted for 770,000, representing 82% of the total attendance. These figures exclude the thousands who participate in events hosted within the museum’s halls, such as seminars and lectures.
Engineer Al Yaqdhan bin Abdullah Al Harthi, Director General of OAAM, highlighted that 90% of the museum’s visitors are Omani families from different governorates. This underscores the museum’s mission as an interactive institution designed to deepen the connection of Omani youth with their cultural heritage and educate them about the nation’s history.
In 2025 alone, the museum recorded 204,000 visitors: 134,669 Omanis, 31,922 international tourists, 3,317 visitors from Gulf countries, and 25,114 from local governorates. Additionally, 77,828 students from across Omani schools visited the museum during that year.
Visitor numbers exceeded 44,000 in November and December 2025, and surpassed 62,500 during the summer months from May to August. On average, visitors spend about two hours inside the museum, with some tours lasting over four hours. For those wishing to fully explore every exhibition, the experience can extend over three to four consecutive days.
Engineer Al Harthi emphasized that the museum’s strategic location has positively influenced visitor numbers. It is surrounded by notable historical and archaeological sites, including traditional aflaj irrigation systems, the ruins of Bat, and Bahla Castle. Moreover, Nizwa serves as a key transit point for travelers en route to Dhofar, as well as a stopover for tourists visiting Jabal Akhdar, Jabal Shams, and the nearby mountain villages.
Special Analysis by Omanet | Navigate Oman’s Market
The Oman Across Ages Museum’s impressive visitor numbers, with 82% being local Omanis, highlight a strong national interest in cultural heritage, presenting businesses with opportunities in cultural tourism, education, and related services. Smart investors should consider ventures that enhance experiential tourism and educational programs, especially leveraging the museum’s strategic location near key historical sites. The growth in domestic and regional tourism also signals potential for expanded hospitality and travel services tailored to family and youth segments.
