OCEC–KIT Alliance Set to Boost Oman’s Business Events Sector: What Investors and Entrepreneurs Need to Know
MUSCAT: The Oman Convention and Exhibition Centre (OCEC) has entered into a strategic partnership with KIT Group and KIT Group Middle East to advance Oman’s business events sector. According to the agreement, KIT Group will act as the Centre’s in-house professional conference organiser and preferred partner for hosting regional and international events, ensuring adherence to global standards in event planning and execution.
This collaboration aims to improve service quality and operational efficiency, thereby boosting Oman’s competitiveness as a prime destination for major conferences and exhibitions.
The partnership is set to enhance the local business events landscape by leveraging international expertise, expanding the variety of events held in Oman, and supporting the growth of national talent in the meetings and conferences industry. This initiative also supports broader economic diversification goals by promoting business tourism, facilitating knowledge transfer, and fostering innovation and sustainability within the events sector. It underscores the Centre’s ambition to establish Oman as a leading regional hub for high-value business events with enduring economic and knowledge-based benefits.
Engineer Said bin Salim al Shanfari, CEO of the Oman Convention and Exhibition Centre, described the partnership as a significant advancement towards building a globally competitive conferences and events ecosystem aligned with Oman Vision 2040. Khalid bin Walid al Zadjali, Director of the Oman Convention Bureau at the Ministry of Heritage and Tourism, emphasized that the collaboration demonstrates a shared dedication to elevating the sector through partnerships with experienced international entities and enhancing Oman’s reputation in the global meetings industry. — ONA
Special Analysis by Omanet | Navigate Oman’s Market
This strategic partnership between Oman Convention and Exhibition Centre and KIT Group positions Oman to significantly elevate its status as a regional hub for premium business events, creating vast opportunities for sectors linked to business tourism and event management. Entrepreneurs and investors should focus on leveraging the rising demand for specialized conference services and talent development, while businesses must prepare to meet higher international standards, enhancing competitiveness and innovation aligned with Oman Vision 2040.
