High-End Tourism Projects Advancing Across Oman: What This Means for Investors and Business Growth
MUSCAT, JUNE 28 — Omran Group, the Omani government’s tourism development agency, is advancing an extensive portfolio of upscale lifestyle destinations and resorts across Oman, aimed at boosting the country’s tourism and hospitality sector.
These multi-billion-dollar projects will significantly enhance Omran Group’s broad asset base, which currently includes 33 hospitality properties, 14 urban communities and Integrated Tourism Complexes, and 18 experiential tourism initiatives.
Reflecting on its overall performance in 2025, Omran Group stated: “Through targeted investments, global partnerships, and active participation in leading international platforms, the Group strengthened its role in enhancing destination competitiveness, encouraging private sector involvement, and delivering sustainable, long-term value to the national economy.”
The Group also successfully attracted foreign direct investment totaling RO 243.8 million, underscoring increasing investor confidence in Oman’s tourism sector, according to Omran’s 2025 Annual Report. Omran operates under the Oman Investment Authority (OIA).
Among the marquee developments is The Chedi Ras Al Hadd, a five-star beachfront resort on Oman’s eastern coast featuring 250 luxury rooms thoughtfully integrated into the natural environment. Construction is progressing steadily, with physical completion surpassing 69% by the end of 2025, positioning the resort as a key luxury destination in the emerging Ras Al Hadd tourism corridor.
In Musandam Governorate, Omran is collaborating with renowned international hospitality brands to develop world-class destinations. Club Med Musandam, the first Club Med resort in the Middle East, revealed its architectural designs in 2025, created by acclaimed design firm AW following an international competition. Drawing inspiration from Omani heritage and Musandam’s dramatic fjords, the resort is projected to generate over 1,000 direct and indirect jobs, establishing the region as a premier sustainable luxury tourism hub.
Omran has also partnered with Enevoria to launch Oman’s first Nobu resort at the Yiti Integrated Tourism Development near Muscat. Spanning 75,000 square meters, the project will include a Nobu-branded hotel, branded residences, the signature Nobu restaurant, a private beach, premium dining venues, wellness facilities, and recreational amenities, bolstering Oman’s profile in the global luxury hospitality market.
Further partnerships include an agreement with VA Group to develop the Muttrah Waterfront—part of the Port Sultan Qaboos masterplan’s initial phase—and the third phase of the Yiti Integrated Tourism Development. These initiatives reaffirm Omran’s commitment to creating vibrant mixed-use urban and tourism destinations.
Construction on the Nikki Beach Resort & Spa Muscat at The Sustainable City – Yiti made steady progress during 2025, reaching approximately 81.2% completion by year’s end. The five-star beachfront resort will feature 140 hotel rooms and suites, 30 luxury villas, the iconic Nikki Beach Club, multiple dining venues, and a Nikki Spa, further enriching Oman’s luxury tourism offerings.
In partnership with Mohsin Haider Darwish Group, Omran is also developing Alie Nivas, a hyper-luxury resort in Musandam comprising 30 exclusive cliffside villas, a Michelin-starred restaurant, and private wellness suites. Operated by Van de Bunt International, this project integrates ultra-premium tourism with renewable energy systems, environmentally responsible construction, and opportunities for local small and medium enterprises (SMEs).
These ambitious developments reflect Omran Group’s ongoing dedication to elevating Oman’s tourism stature internationally while fostering sustainable economic growth.
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Omran Group’s significant expansion in luxury tourism development, backed by billions in investment and global partnerships, positions Oman as a rising hub for upscale, sustainable tourism, creating vast opportunities for private sector participation and foreign investors. Businesses should consider leveraging this momentum by aligning with premium hospitality ventures, while entrepreneurs can explore emerging eco-friendly and experiential tourism niches. Smart investors must prioritize sustainable, integrated tourism projects that respond to growing demand for luxury and authentic Omani experiences.
